THE POWER OF SUPERCONSUMERS

Summary from the TLDR Marketing newsletter

Superconsumers combine the big spending of heavy users with high engagement and personal interest in a brand or product. They’re few in number—usually about 10% of consumers for a particular product or category—but they can drive 30-70% of sales. They love to talk, share, post, and educate others on the category via word-of-mouth.