The Daily Index — Wednesday, September 6, 2023

NEWS & TRENDS

TLDR Marketing

US APP STORE DOWNLOADS ARE DROPPING, NEW DATA INDICATES

Many apps are seeing their downloads decline, even as overall App Store revenue grows. Data suggests that some of the biggest apps on the market are losing their appeal in the face of increased competition.

techcrunch.com · 3 min

TLDR Marketing

SHOPIFY INTEGRATES BUY WITH PRIME FEATURE

Shopify merchants will soon be able to offer Buy with Prime as a payment method. Prime members who use Buy with Prime on Shopify can access free delivery and easy returns via Amazon’s network. It will be available for all US-based Shopify sellers who use or want to use Amazon’s fulfillment network by the end of September.

retaildive.com · 2 min

TLDR Marketing

Untitled entry

The legality of AI use is in question, including companies training AI models on copyrighted works, the copyright eligibility of AI-generated content, and how to handle machine-made outputs mimicking human artists’ work. The public comment period is open until November 15th.

engadget.com · 2 min

TLDR Marketing

8 POWERFUL TAKEAWAYS FROM EYE TRACKING STUDIES

It is possible to identify where viewers look on a web page and for how long with eye tracking, providing valuable insights for optimizing web pages. Tips gained from eye-tracking insights include breaking down information into short paragraphs or bullets, putting CTAs at the bottom of the page, and using pictures of people to grab attention.

quicksprout.com · 5 min

TLDR Marketing

SHOW PRODUCTS NEXT TO THE PROBLEM THEY SOLVE

Show images of your product close to either the problem it tackles or the “after” image of the solved problem. Researchers found that this makes people more likely to believe in its effectiveness and ultimately choose it. For example, kitchen towels shown next to clean or dirty countertops.

tips.ariyh.com · 4 min

TLDR Marketing

PRODUCT STRATEGY CANVAS

A good product strategy is simple and is for everyone in the organization. It defines the long-term vision and the market, looks at trade-offs and competencies, and establishes the preferred sales and marketing channels. A free strategy template is included in the post.

huryn.substack.com · 3 min

TLDR Marketing

SCRIPT

The advantages of monitoring a site with multiple GA4 properties include data segmentation, experimentation, access control, and third-party integrations. It’s relatively easy to include multiple GA4 properties in the script you’re already running. You can differentiate GA4 properties further by customizing which events are sent to each.

martech.zone · 3 min

TLDR Marketing

HOW GOOGLE SGE WILL IMPACT YOUR TRAFFIC

This article covers key questions to help you understand how Google Search Generative Experience will impact website traffic. It contains an impact model to estimate traffic loss, an experimental framework for SGE optimization, and 3 SGE recovery case studies.

searchengineland.com · 21 min

TLDR Marketing

CONSUMER PSYCHOLOGY CHEAT SHEET: MASTERING THE ART OF MARKETING

This article outlines 7 psychological phenomena and how marketers can use them to improve messaging and conversion. These include anchoring bias (why consumers respond to seeing dollars saved) and the paradox of choice (why you should simplify busy conversion pages).

almund6ef.substack.com · 8 min

TLDR Marketing

5 WAYS TO USE SOCIAL MEDIA MORE EFFICIENTLY

Managing a brand’s social media presence can be time-consuming. This post outlines 5 tips to clean up your social media workflow to ensure you’re making the best use of your time and resources.

sproutsocial.com · 8 min

TLDR Marketing

FACEBOOK NEWS IN MORE REGIONS

Meta announces it is ending Facebook News in the UK, France, and Germany in December.

socialmediatoday.com · 3 min

TLDR Marketing

OF THEM

Peacock has been blasting users with emails to compensate for the high churn rate across streamers - between 3-5 emails per week to free and paid customers.

marketingbrew.com · 5 min