The Daily Index — Friday, September 1, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

ALMOST HALF OF GEN Z CAN RECALL YOUTUBE ADS

YouTube is the dominant platform for Gen Z advertising, with 60% saying they watch ads rather than skip them. 45% of teens can recall an ad they’ve seen on YouTube, which is twice as likely than on TikTok.

searchengineland.com · 2 min

TLDR Marketing

GOOGLE INTRODUCES NEW LIMITED ADS SERVING POLICY

In order to combat scams and misleading ads, Google Ads will limit the reach of campaigns targeting specific brands from advertisers that do not have a track record of good behavior. Google will also gauge trustworthiness based on user feedback, advertising history, and completion of identity verification.

searchengineland.com · 3 min

TLDR Marketing

HOW MERRIAM-WEBSTER PERSONIFIES A DICTIONARY ON SOCIAL MEDIA

Merriam-Webster’s X account is more entertaining than you would expect from a dictionary. In this interview, John Sabine, Social Director for Merriam-Webster, discusses why brand accounts should feel alive, make content they’d enjoy, and include humor that aligns with the brand itself.

milkkarten.net · 7 min

TLDR Marketing

BUSINESSES

Doordash’s new technology takes delivery orders over the phone using AI, which may seem like a step back from online ordering. A company’s goal is to meet the customer where they are and make their transaction as convenient as possible. All brands should consider if their purchase flows address the preferences of all potential customers.

marketingbs.substack.com · 3 min

TLDR Marketing

SUBSTACK RELEASES AUDIO TRANSCRIPTION TOOL

Substack now has an AI tool to create a clean transcript of your podcast episode or narration without having to do anything more than click a button, which can then be posted on social media.

on.substack.com · 4 min

TLDR Marketing

SOCIAL MEDIA IS DEAD

This think-piece sheds light on user fatigue with social platforms and how people are reverting back to an old-school way of interacting - via smaller and hyper-specific communities. This presents a problem for influencers and brands since smaller and direct spaces are harder to penetrate.

businessinsider.com · 9 min

TLDR Marketing

THE WORLD

Amazon's ad business revenue has grown 22% year over year. The wealth of data and the strong reinforcing synergy with its marketplace and physical stores have marketers calling Amazon a “marketing machine” and not a retailer anymore.

finance.yahoo.com · 4 min

TLDR Marketing

THIS WORDPRESS CONTACT FORM BUILDER IS VULNERABLE TO HACKING

The Metform Elementor Contact Form Builder for WordPress has a security vulnerability. Authenticated attackers can obtain sensitive information about website form submissions, including first names. Websites using this feature should update the plugin to the latest version to prevent a security breach.

wordfence.com · 1 min

TLDR Marketing

15 MOST COMMON TECHNICAL SEO ISSUES

The top technical SEO issues are 3XX redirects, HTTP to HTTPS redirects, and missing alt attributes - and all 3 are straightforward to fix.

ahrefs.com · 11 min

TLDR Marketing

REDDIT LAUNCHES AI-POWERED KEYWORD RESEARCH TOOL

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. It uses machine learning to generate relevant keywords and then ranks each suggestion by monthly Reddit views while filtering out unsuitable content.

searchengineland.com · 1 min