The Daily Index — Thursday, August 31, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

INSTAGRAM IS NOW ALLOWING USERS TO PROMOTE STORIES AS ADS

Advertisers and users are now able to seamlessly promote their image and/or video media from Instagram Stories as ads via the Instagram Marketing API.

developers.facebook.com · 1 min

TLDR Marketing

INSTAGRAM IS TESTING 10 MINUTE LONG REELS

Instagram is internally testing the ability to create Reels that are up to 10 minutes in length, which would align the product with TikTok.

techcrunch.com · 2 min

TLDR Marketing

HOW TO USE AI TO FIND THE GAPS IN YOUR MESSAGING

Overlooked holes in your messaging could cause a trust gap for potential customers. To avoid this, ask ChatGPT to review your website copy and identify gaps. You can use the same tactic on competitor sites.

impactplus.com · 5 min

TLDR Marketing

MOBILE APP LANDING PAGE EXAMPLES

Almost 60% of web traffic is mobile, so a great mobile app landing page is essential. This article analyzes desktop and mobile examples from Shopify, Squarespace, Pumble, Staffbase, and Dynamic Yield.

instapage.com · 4 min

TLDR Marketing

VAN LEEUWEN AND THE ART OF NOT ADVERTISING

This ice cream brand was able to grow significantly without any ad spend. Brands can emulate its success by investing in standout packaging, both physical and digital. Additionally, companies can launch meaningful partnerships or invest in PR, promotions, and events, ideally at a local level.

brandingin4d.substack.com · 6 min

TLDR Marketing

THE INTERSECTION OF LUXURY AND SPORTS

More luxury brands are leveraging sports culture to create connections with broader audiences. Collaborations like Adidas X Gucci blur the lines between high society and everyday culture, extending an invitation to diverse communities to experience luxury on their terms. This strategy led to a 27% increase in brand engagement from younger demographics.

acedigitalgroup.com · 2 min

TLDR Marketing

WHAT DOES YOUR BRAND STAND FOR?

A brand is the promise that a company makes combined with the experience customers have.

buildtoscale.substack.com · 4 min