The Daily Index — Thursday, August 17, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

TWEETDECK IS OFFICIALLY BECOMING A PAID SERVICE

XPro, previously called TweetDeck, supports multiple accounts and custom feeds, making it a powerful tool for those who use X regularly. X previously announced XPro would become a paid feature at some point. Some users are now seeing a sales page for X Premium when they try to use XPro.

theverge.com · 2 min

TLDR Marketing

AMAZON EXPANDS SPONSORED PRODUCTS ADS TO OTHER APPS AND WEBSITES

Previously, Amazon's Sponsored Products ads existed only on Amazon. Ads will now appear on other sites and apps, including Pinterest, BuzzFeed, and Hearst Newspapers. Advertisers do not need to take any action to appear on these external platforms.

pymnts.com · 2 min

TLDR Marketing

HOW TO CREATE AN A/B TEST IN META EXPERIMENTS

A/B testing within Meta's Experiments section allows users to test 2-5 variations of already running campaigns or ad sets to determine which performs best based on a single variable. Learn step-by-step how to set up these experiments with performance goals and key metrics to track the winning variation.

jonloomer.com · 10 min

TLDR Marketing

BIGQUERY

It is now possible to export user-based data from GA4 to BigQuery. Previously, it was only possible to export event-based data. This article explains how to activate the data export and the benefits of doing so.

ga4bigquery.com · 4 min

TLDR Marketing

HOW CUSTOMERS REVIEWS CAN MAKE OR BREAK YOUR BUSINESS

Customer reviews can have a great impact on a brand's reputation - 91% of online customers regularly check them. While good reviews can help build credibility, negative feedback can serve as an improvement opportunity by revealing customer pain points. It is critical to actively monitor reviews and take action on feedback.

cmswire.com · 11 min

TLDR Marketing

CUSTOMER EXPERIENCE EVOLUTION: FROM 2015 INSIGHTS TO 2023 REALITIES

Customer expectations have changed since 2015, requiring marketers to adjust their strategies. This article outlines several notable changes over the last 8 years, such as the importance of brand reputation and audience connection.

convinceandconvert.com · 7 min

TLDR Marketing

INSTAGRAM’S TESTING A NEW REELS DISPLAY FOR MULTI-ADVERTISER ADS

A new variation of multi-advertiser display ads is now appearing for some Reels users.

socialmediatoday.com · 2 min

TLDR Marketing

GOOGLE ADS TRIALS ENHANCED CUSTOMER SERVICE FOR SMALL BUSINESSES

Google will offer one-on-one support to small business owners as part of a new paid pilot. A select number of agencies and advertisers have been invited to test the new program.

searchengineland.com · 2 min

TLDR Marketing

CHILI'S BETS MORE TV ADS WILL HELP TRAFFIC

The chain ran TV ads for the first time in three years, which led to increased visits and gave the team confidence to invest up to $60 million more.

restaurantbusinessonline.com · 3 min