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WEB COMPONENT CONTINUED PROGRESS

Integrating Web Components has become simpler with the advancements of React 19 and Declarative Shadow DOM.

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B2B CONTENT MARKETING BENCHMARKS, BUDGETS, AND TRENDS: OUTLOOK FOR 2025

58% of marketers rate their content strategies as only "moderately effective" and 45% struggle to align content with the buyer journey. Limited resources remains a top challenge for 54% of marketers, while nearly half face difficulties in measuring content impact and tracking customer journeys. 45% report lacking essential technology, hindering scalability in content creation and data-driven decision-making.

REDDIT'S GROWTH PRESENTS NEW OPPORTUNITIES FOR BRANDS

Reddit's daily active users has surged by 46% in the past year, reaching 97 million - a growth rate exceeding all other social apps. This spike, largely fueled by Google referrals, has increased Reddit's visibility and investor appeal but may indicate a less stable user base compared to other platforms. While many visitors are transient, Reddit's potential for brand engagement remains high for niche-focused communities.

YOU "SHOULD" USE THIS

Using words that highlight a gap between a customer's current state and desired future can boost social media engagement. Language like "should," "wish," or "want" makes posts 14.9%-20.3% more engaging by prompting people to imagine a better situation. Assertive words (e.g., “Always there for you”) also increase engagement by conveying confidence. These tactics are most effective when audiences feel they have less personal control over outcomes. However, they may not apply universally, especially to physical products or smaller brands.

THE GREATEST HITS: REPURPOSING YOUR BEST CONTENT FOR SOCIAL MEDIA

Brands posted an average of 10 times daily across social networks in 2023, highlighting a demand for consistent content. Repurposing content saves time, money, and effort for social media teams while maximizing reach across multiple platforms. Brands should reuse top-performing content – like blog posts, videos, and reports – in order to maintain consistent messaging and boost brand visibility. A strong content repurposing strategy increases a brand's "share of voice," helping it dominate industry conversations and stay relevant to target audiences. Tailoring content to each social network enhances engagement, as user preferences vary by platform. AI tools can further streamline repurposing by creating multiple fresh versions of successful content.

QUICK KLAVIYO SEGMENT AUDIT

A quick list audit in Klaviyo can reveal key engagement and buying behaviors within an ecommerce brand's email subscribers. By creating segments based on active subscriptions, recent engagement (within the last 30 days), and purchase history, you gain insight into list size, active engagement, and buyer vs. non-buyer distribution.

102 A/B TESTING IDEAS FOR EMAIL MARKETING

A list of email A/B test ideas that includes visual hierarchy, incentive type, sender name, and personalization tests.

WHY I UNINSTALLED THE SEARCHGPT CHROME EXTENSION: A COMPARISON WITH GOOGLE AND PERPLEXITY

SearchGPT's local search capabilities lag significantly behind Google's. It delivers irrelevant results for queries about nearby businesses. It also lacks robust intent recognition, often failing to interpret searcher intent accurately compared to Google's refined algorithm. Usage limits and missing search use cases make SearchGPT a limited tool that is unable to compete as a default search engine replacement.

AI SLOP IS FLOODING MEDIUM

Medium has seen a surge in AI-generated content. Nearly half of recent posts are estimated as likely AI-driven, especially in topics like cryptocurrency. CEO Tony Stubblebine has acknowledged the increase but downplays its impact, saying that most AI content receives zero views thanks to Medium's spam filters and human moderation. Stubblebine has dismissed AI detectors as unreliable. Medium relies on curation to filter low-quality content.

JUNE 2024 GOOGLE LINK SPAM UPDATE: WHAT IT REALLY DID TO SITES

Google's June 2024 spam update targeted spammy link-building tactics, leading to traffic drops on many affected sites. Common issues included irrelevant content, excessive exact match anchor text, and AI-generated articles, which indicated low-quality or manipulated links. Many listicles and roundup posts were devalued as they often relied on purchased or exchanged links, harming sites with traffic stagnation. Google's new standards discourage link-buying, guest posts, and forced exchanges in favor of organic, contextually relevant links. Effective SEO involves producing high-quality informative content and data-driven reports over traditional link-building tactics.

FATE OF GOOGLE'S SEARCH EMPIRE COULD REST IN TRUMP'S HANDS

A potential DOJ ruling on Google's breakup is expected in August. Trump's remarks suggest that he may sway the DOJ against dismantling the tech giant. His comments hint at concerns that breaking up Google could weaken the U.S. against China in tech dominance. This shift marks a surprising turn in Trump's longstanding, often hostile stance toward Google.

GOOGLE ROLLS OUT BRAND CUSTOMIZATION FOR PERFORMANCE MAX CAMPAIGNS

Performance Max campaigns now support customized branding, enabling advertisers to tailor logos, colors, and fonts to maintain brand consistency across Google's ad network.

HOMEPAGE HEADLINE FORMULAS

4 frameworks for writing crystal-clear homepage headlines.

CALM WINS THE INTERNET FOR TODAY

Calm bought 30 seconds of silence on CNN and ABC.

TWO WAYS TO THE TWO REACTS

This article goes over two approaches to building React apps: Next.js App Router, which prioritizes server-side rendering and data management, and TanStack Start, which has a client-centric focus while offering server-side capabilities as an extension. Next.js App Router advocates for a unidirectional flow of data from server to client, while TanStack Start has an incremental approach that allows developers to gradually integrate server-side features into their existing client-focused React apps.

EXPLORING THE BROWSER RENDERING PROCESS

After typing a URL into a browser, a DNS lookup translates the domain name into an IP address, followed by a TCP handshake to establish a connection and potentially a TLS handshake for secure communication. Once connected, an HTTP request is sent for the website's content, and the browser begins parsing the HTML response. This involves tokenization to identify HTML elements, building the DOM tree to represent the structure, and creating the CSSOM tree for styling. The browser then combines these into the Render Tree to determine the visual layout, and the painting phase renders the visual representation on the screen based on the Render Tree and associated styles.

HOW WEBSOCKETS COST US $1M ON OUR AWS BILL

Recall.ai discovered its AWS bill was inflated by $1 million annually due to inefficiently using WebSockets for inter-process communication. It was transferring large volumes of video data through WebSockets, causing significant CPU overhead due to fragmentation and masking in the WebSocket protocol. To address this, Recall.ai opted for shared memory with a custom ringbuffer implementation, which reduced its CPU usage by up to 50%.

DON'T RETURN NAMED TUPLES IN NEW APIS

Using named tuples for new APIs is discouraged due to their complexity. While they might seem simple to define, they introduce dual access methods (index-based and attribute-based) that increase complexity and also allow for potentially unwanted operations like slicing and iteration.

MONOREPO - OUR EXPERIENCE

A platform called Ente transitioned from a multi-repository setup to a monorepo. As a result, the team had a reduction in grunt work, as multiple changes across different projects now required only one pull request. Also, the unified repository has boosted the platform's open-source visibility.

Learn about their 90-day pilot

AIDE

Aide is an open-source AI-powered IDE built on top of VS Code with features like proactive code assistance, developer control, integrated chat, and local AI processing.

WEB VISUAL EDITOR

Web Visual Editor is a Visual Studio Code extension that allows users to visually edit HTML files in real-time within a web view, synchronizing code and visual selections. It offers features like element selection, copy/paste, zoom, script management, and element movement.

REACT NAVIGATION 7.0

React Navigation 7.0 introduces a new static API, preloading screens, improved web integration, and a number of other features and bug fixes along with a comprehensive upgrade guide to help developers migrate their apps.

WHY THE DEEP LEARNING BOOM CAUGHT ALMOST EVERYONE BY SURPRISE

The surprising rise of deep learning was thanks to three visionaries: Geoffrey Hinton, Nvidia CEO Jensen Huang, and Fei-Fei Li. While Hinton's work on backpropagation laid the groundwork for efficient deep neural network training, it was Huang's CUDA platform that enabled the necessary parallel processing power. Li's ImageNet dataset provided the large amount of data required to train these models.

WHY COMPANIES ARE DITCHING THE CLOUD: THE RISE OF CLOUD REPATRIATION

Companies are increasingly moving workloads back from public clouds to on-prem or private cloud environments. This shift is driven by concerns about rising cloud costs, vendor lock-in, and the limitations of cloud-based solutions for certain workloads.

LINUX BUILT-IN TOOLS ARE SO POWERFUL, YOU CAN BUILD A DATABASE WITH THEM. HERE'S HOW

Linux offers an alternative to traditional SQL databases with its text-based command-line tools. This approach allows devs to build simple databases using plain text files and commands like grep, cut, awk, sort, head, tail, and join. Combined, these tools can perform operations like selecting columns, filtering rows, sorting data, and joining tables.

EXPLORING INTERNET TRAFFIC SHIFTS AND CYBER ATTACKS DURING THE 2024 US ELECTION

Cloudflare observed a significant increase in DDoS attacks targeting US election-related websites, but these attacks did not disrupt the election process due to proactive defenses and monitoring.

USEFUL BUILT-IN MACOS COMMAND-LINE UTILITIES

This article looks at useful built-in command-line utilities in macOS for tasks like accessing Keychain data, opening files, copying and pasting, getting the UTC date, running internet speed tests, preventing sleep, and generating UUIDs.

PRIVATE CLOUD COMPUTE SECURITY GUIDE

This guide outlines the security and privacy features of Apple's Private Cloud Compute (PCC) system, which allows users to securely process sensitive data in the cloud without compromising privacy.

98.CSS

A design system for building faithful recreations of old UIs.

OPENAI HIRES META'S FORMER ORION HEAD TO LEAD ITS ROBOTICS EFFORTS

Caitlin Kalinowski, the former head of Meta's Orion augmented reality glasses initiative, has joined OpenAI to lead its robotics and consumer hardware efforts. The hiring is part of OpenAI's efforts to move into building and selling hardware. Kalinowski was a hardware executive at Meta for nearly two and a half years and has worked for more than nine years on virtual reality headsets. She has also helped design MacBook Pro and Air models.

ANTHROPIC'S HAIKU 3.5 SURPRISES EXPERTS WITH AN “INTELLIGENCE” PRICE INCREASE

Anthropic launched the latest version of its smallest AI model, Claude 3.5 Haiku, with a 4x price increase on Monday. The company says that the price increase reflects the model's increase in intelligence. The new Haiku model costs users $1 per million input tokens and $5 per million output tokens. Anthropic's testing indicates that the new Haiku model surpasses Claude 3 Opus, which costs $15 per million input tokens and $75 per million output tokens.

WORLD'S 1ST CLONED FERRET GIVES BIRTH TO HEALTHY KITS IN A CONSERVATION MILESTONE

A cloned black-footed ferret has given birth to two healthy kits, a milestone that represents a significant step to securing the future of the endangered mammal. The cloned ferret was created from genetic material collected in 1988 and preserved at the San Diego Zoo's Frozen Zoo. The sample was unique in its genetic diversity, meaning its genes could strengthen the current population's health and resilience. All living black-footed ferrets, except for clones and the new kits, descend from seven wild ferrets. The limited gene pool makes the population highly vulnerable to diseases and less adaptable to environmental changes.

WORLD'S FIRST WOODEN SATELLITE LAUNCHED INTO SPACE

Japanese researchers launched the world's first wooden satellite into space yesterday. The satellite is made of honoki, a kind of magnolia tree traditionally used to make sword sheaths. The researchers believe that the material can be used to build structures in space. They plan to collect data on the satellite for six months, and if the experiment is successful, pitch the idea of wooden satellites to SpaceX. Pictures of the wooden satellite are available in the article.

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NEW OPENAI FEATURE: PREDICTED OUTPUTS

The OpenAI API has a new feature called Predicted Outputs. It allows users to send content as a 'prediction' and have GPT-4o or GPT-4o mini use that content to accelerate the returned result. Any tokens provided in predictions that are not part of the final completion will be charged at completion token rates. This means the more an output differs from the prediction, the more it will cost. Using Predicted Outputs can reduce processing time.

WHY SOFTWARE ONLY MOVES FORWARD

Software only moves forward mostly because of data. Code needs to understand saved states, especially if that state leaves a system to become distributed. Developers can usually update code, but not the database. Distributed systems greatly increase the complexity of this problem. This article provides some tips on how to update software while keeping users happy.

APPLE REPORTEDLY FACING FIRST-EVER EU FINE OVER APP STORE RULES

The EU Commission is planning to fine Apple over the company's 'anti-steering' practices, which harm competition in the App Store. It is unknown how much the EU plans to fine Apple, but the Digital Markets Act says companies can be charged up to 10% of annual global revenue and up to 20% for repeat offenses. The initial fine could be as much as $38 billion based on Apple's revenue last year. Apple is also facing an investigation over whether it is undermining alternative app stores in the EU.

WHY THE DEEP LEARNING BOOM CAUGHT ALMOST EVERYONE BY SURPRISE

The AI boom of the last 12 years was made possible by three visionaries who pursued unorthodox ideas in the face of widespread criticism. Geoffrey Hinton spent decades promoting neural networks despite near-universal skepticism. Jensen Huang recognized early that GPUs could be useful for more than just graphics. Fei-Fei Li created an image data set that turned out to be essential for demonstrating the potential of neural networks trained on GPUs. This article tells the story of how these figures contributed to the AI boom.

FOR THE FIRST TIME EVER, AMD OUTSELLS INTEL IN THE DATACENTER SPACE

AMD's datacenter segment revenue reached $3.549 billion in the third quarter while Intel's datacenter and AI group's earnings were $3.3 billion.

NETFLIX EUROPE OFFICES RAIDED IN TAX FRAUD PROBE

SEEING LIKE A PROGRAMMER (LAMBDACONF 2024)

This page contains the slides and transcript for a talk on how to make good software that covers what software is, good software artifacts, good software systems, programming as theory-building, software and modernism, and more.

AMAZON GETS FAA APPROVAL FOR NEW DELIVERY DRONE AS IT BEGINS TESTS IN ARIZONA

Amazon's MK30 delivery drone is smaller, quieter, and has a further range than its predecessors - it can also fly through light rain.

NOTE-TAKING LESSONS FROM AMERICA'S GREATEST BIOGRAPHER

This essay looks at how Robert Caro, a revered chronicler of history, gathers and analyzes the troves of information he uses for his biographies.

ALWAYS BE LAUNCHING

Launching isn't a one-time thing - it's a long-term narrative being told to the market.