TLDR MARKETING 2024-11-07

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B2B CONTENT MARKETING BENCHMARKS, BUDGETS, AND TRENDS: OUTLOOK FOR 2025

58% of marketers rate their content strategies as only "moderately effective" and 45% struggle to align content with the buyer journey. Limited resources remains a top challenge for 54% of marketers, while nearly half face difficulties in measuring content impact and tracking customer journeys. 45% report lacking essential technology, hindering scalability in content creation and data-driven decision-making.

REDDIT'S GROWTH PRESENTS NEW OPPORTUNITIES FOR BRANDS

Reddit's daily active users has surged by 46% in the past year, reaching 97 million - a growth rate exceeding all other social apps. This spike, largely fueled by Google referrals, has increased Reddit's visibility and investor appeal but may indicate a less stable user base compared to other platforms. While many visitors are transient, Reddit's potential for brand engagement remains high for niche-focused communities.

YOU "SHOULD" USE THIS

Using words that highlight a gap between a customer's current state and desired future can boost social media engagement. Language like "should," "wish," or "want" makes posts 14.9%-20.3% more engaging by prompting people to imagine a better situation. Assertive words (e.g., “Always there for you”) also increase engagement by conveying confidence. These tactics are most effective when audiences feel they have less personal control over outcomes. However, they may not apply universally, especially to physical products or smaller brands.

THE GREATEST HITS: REPURPOSING YOUR BEST CONTENT FOR SOCIAL MEDIA

Brands posted an average of 10 times daily across social networks in 2023, highlighting a demand for consistent content. Repurposing content saves time, money, and effort for social media teams while maximizing reach across multiple platforms. Brands should reuse top-performing content – like blog posts, videos, and reports – in order to maintain consistent messaging and boost brand visibility. A strong content repurposing strategy increases a brand's "share of voice," helping it dominate industry conversations and stay relevant to target audiences. Tailoring content to each social network enhances engagement, as user preferences vary by platform. AI tools can further streamline repurposing by creating multiple fresh versions of successful content.

QUICK KLAVIYO SEGMENT AUDIT

A quick list audit in Klaviyo can reveal key engagement and buying behaviors within an ecommerce brand's email subscribers. By creating segments based on active subscriptions, recent engagement (within the last 30 days), and purchase history, you gain insight into list size, active engagement, and buyer vs. non-buyer distribution.

102 A/B TESTING IDEAS FOR EMAIL MARKETING

A list of email A/B test ideas that includes visual hierarchy, incentive type, sender name, and personalization tests.

WHY I UNINSTALLED THE SEARCHGPT CHROME EXTENSION: A COMPARISON WITH GOOGLE AND PERPLEXITY

SearchGPT's local search capabilities lag significantly behind Google's. It delivers irrelevant results for queries about nearby businesses. It also lacks robust intent recognition, often failing to interpret searcher intent accurately compared to Google's refined algorithm. Usage limits and missing search use cases make SearchGPT a limited tool that is unable to compete as a default search engine replacement.

AI SLOP IS FLOODING MEDIUM

Medium has seen a surge in AI-generated content. Nearly half of recent posts are estimated as likely AI-driven, especially in topics like cryptocurrency. CEO Tony Stubblebine has acknowledged the increase but downplays its impact, saying that most AI content receives zero views thanks to Medium's spam filters and human moderation. Stubblebine has dismissed AI detectors as unreliable. Medium relies on curation to filter low-quality content.

JUNE 2024 GOOGLE LINK SPAM UPDATE: WHAT IT REALLY DID TO SITES

Google's June 2024 spam update targeted spammy link-building tactics, leading to traffic drops on many affected sites. Common issues included irrelevant content, excessive exact match anchor text, and AI-generated articles, which indicated low-quality or manipulated links. Many listicles and roundup posts were devalued as they often relied on purchased or exchanged links, harming sites with traffic stagnation. Google's new standards discourage link-buying, guest posts, and forced exchanges in favor of organic, contextually relevant links. Effective SEO involves producing high-quality informative content and data-driven reports over traditional link-building tactics.

FATE OF GOOGLE'S SEARCH EMPIRE COULD REST IN TRUMP'S HANDS

A potential DOJ ruling on Google's breakup is expected in August. Trump's remarks suggest that he may sway the DOJ against dismantling the tech giant. His comments hint at concerns that breaking up Google could weaken the U.S. against China in tech dominance. This shift marks a surprising turn in Trump's longstanding, often hostile stance toward Google.

GOOGLE ROLLS OUT BRAND CUSTOMIZATION FOR PERFORMANCE MAX CAMPAIGNS

Performance Max campaigns now support customized branding, enabling advertisers to tailor logos, colors, and fonts to maintain brand consistency across Google's ad network.

HOMEPAGE HEADLINE FORMULAS

4 frameworks for writing crystal-clear homepage headlines.

CALM WINS THE INTERNET FOR TODAY

Calm bought 30 seconds of silence on CNN and ABC.