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Atlas is a browser that integrates ChatGPT directly into a persistent sidebar. The browser can read, summarize, and interact with webpages, while an exclusive Agent Mode for Plus and Pro users allows ChatGPT to complete actions like filling carts or creating tickets. Atlas also stores user “memories” to personalize browsing, though users can opt out. It's now available on macOS.
Reddit is becoming a trusted peer alongside G2, Capterra, TrustRadius, and Wirecutter in the buyer journey. This webinar panel will discuss the new buyer behavior shaping bottom-funnel visibility and pipeline, best practices for Reddit engagement, and how to use AI-powered workflows to identify authentic opportunities to participate. The free webinar takes place on Tuesday, October 28, at 11 AM PT.
The latest ChatGPT features provide marketing teams hands-on utility across lead sourcing, research, and platform support. Agent mode enables marketers to automate outreach lists, evaluate inbound messages, and structure campaign follow-up using tools like Gmail or HubSpot. Deep research produces validated insights from market trends, customer behaviors, or regional opportunities, which can inform segmentation and messaging decisions. Vision mode provides immediate support when working inside complex platforms like ad managers or analytics dashboards, helping resolve questions without pausing for external help.
Kantar's 2025 Media Reactions data highlights major gaps between marketer assumptions and consumer realities. While consumers prefer platforms like Amazon, TikTok, and Snapchat for ad relevance and experience, marketers continue prioritizing Google and YouTube. Offline touchpoints such as point of sale and events still play a key role in decision-making, yet investment skews heavily towards digital ads. AI adoption reveals further disconnects, with marketers expressing confidence while consumers express concern about trust.
Airbnb will allow travelers to send message requests to others they met during a booked Experience to exchange photos or make further plans through the app's chat feature.
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Creator-led storefronts are changing beauty retail by combining media, commerce, and influence. Sephora and Condé Nast allow creators to curate and sell products directly, reducing friction with integrated checkout and offering competitive commissions. Brands must treat creator storefronts as both performance and cultural channels, using community-driven content to drive conversion. Today, creators serve as the “new shelf space”, connecting awareness to purchase.
Meta's Vibes and OpenAI's Sora are flooding platforms with endless, personalized videos that risk replacing authentic creativity with algorithm-driven output. These tools deepen the attention economy by maximizing screen time while worsening issues like loneliness, burnout, and reduced critical thinking. Even with safeguards such as likeness controls in Sora, the spread of deepfakes and misleading media blur the line between reality and fabrication.
Good pricing pages use storytelling to differentiate a company and guide customers toward decisions. Many companies make mistakes, such as focusing on product details instead of pricing philosophy, overloading pricing menus, or neglecting meaningful social proof. Fixes include leading with a clear pricing philosophy, showcasing only the most relevant features, and adding context-rich testimonials or interactive tools that clarify plan value.
Leading advertisers are balancing video and static assets to support both demand creation and conversion. Static ads are effective for urgency and personalization, while video builds awareness and intent over time. Attribution systems often misrepresent video's contribution to performance by over-crediting lower-funnel conversions. A portfolio approach that includes both asset types aligns better with long-term growth and platform diversity.
Allison Stadd is the CMO of Ollie, a premium dog food company. She has scaled teams through IPOs (Shake Shack, Sweetgreen, and BarkBox), led global digital transformation for Stella Artois at Anheuser-Busch InBev, and driven marketing and creative transformation for Shipt at Target. In this AMA, she will answer curated and audience questions live. The free webinar takes place on October 29 at 9 am PT.
The User ID feature in GA4 lets you track individual users across sessions and devices by linking an internal identifier from your CRM or database, but it requires a login system. To implement it correctly, assign each user a unique, consistent, non-personal ID, send it only after login, and reset it to null on logout. Avoid empty or invalid values, ensure user consent, and don't use User ID as a custom dimension to prevent data issues. When configured with the correct reporting identity, GA4 can retroactively connect pre-login events and enable more accurate tracking and segmentation.
The Onion is evolving its brand while maintaining its reputation for sharp, timely satire. It's still pursuing the purchase of InfoWars after a judge blocked its winning bid, viewing the deal as part of a strategy to expand into unexpected spaces. The publication has also launched its own marketing agency, America's Finest Creative Agency, which attracts clients aligned with its irreverent style rather than major corporations. It continues to resist using AI in its editorial work but applies it to business operations to improve campaign efficiency.
Sam's Club turned in-store retail media into a scalable system by uniting technology, data, and operations. Its Member Access Platform connects events, in-club displays, and digital tools through closed-loop measurement that tracks member behavior to purchase. Activations like “Race to the Club” and Scan & Go ads prove how physical spaces drive sales and engagement.
Influencer marketing is growing as brands focus on authenticity and smaller creator partnerships. Audiences trust content that feels genuine, with nano- and micro-influencers achieving higher TikTok engagement (10.3% and 8.7%) than larger accounts. Product seeding remains effective, with 92% of marketers saying it boosts awareness and 76% reporting it drives sales. Brands also expand influence into real-world communities through events and collaborations, building loyalty and organic engagement.
The platform is rolling out a redesigned layout that centers high-usage features like Reels and messaging.
Recent Halloween campaigns from Heinz, Six Flags, and Cutwater.
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AI adoption is slowing outside tech and finance as businesses focus on scaling existing use cases. Retention is improving, but monetization pressures push companies toward last-resort strategies like social apps or niche content. In hiring, AI creates friction as candidates and employers battle automated resume scans. Growth for attention-driven channels like podcasts remains difficult because episodes rarely go viral. Listeners are highly selective, and discoverability outside major platforms is limited.
Consumers are paradoxically frugal and indulgent. They downsize purchases to afford lifestyle splurges, a behavior led by Gen Z. This group values experience-rich products and uses AI tools but distrusts influencer-driven content. Brands should deliver value in smaller formats and support self-expression. Rising mistrust in digital sources pushes companies to rethink social spend and invest in physical presence and trusted media. Targeting Gen Z requires focusing on micro-moments, personalized wellness, and functional splurges that outperform legacy signals like “organic” or “natural.”
The growth playbook is shifting as social fatigue, AI, and short-form content change engagement. Startups should prioritize human connection with small-scale initiatives like curated chats or local events. Strong branding and consistent storytelling will differentiate companies as barriers to entry fall. Employee-led content, podcasts, and events put faces at the forefront, while attribution becomes harder, making a full-funnel approach essential.
The Dr. Squatch ad, disguised as a short film, delivered more than 835K shares and 7.9M likes by ditching traditional ad cues. With 99% of TikTok views from non-followers, the campaign demonstrates that narrative-first, creator-led content drives broader reach and deeper impact. The key is to start with a familiar hook, then deliver something unexpected. Brands willing to trust creative partners and invest in storytelling will see stronger engagement across channels.
Google Shopping subscriptions let US merchants sell physical goods on repeat, turning one-time buyers into loyal customers. Setup involves updating product feeds in Merchant Center and enabling subscriptions in Google Ads. Success relies on high-use products, discounts, personalized bundles, churn tracking, and clear terms.
Google is introducing "Deal Cards" in the Gmail Promotions tab, auto-generated summaries that highlight key offer details at the top of promotional emails. This feature increases visibility, reduces friction with at-a-glance deal info and copyable codes, and boosts engagement through actionable buttons. Powered by schema.org markup, Deal Cards reward brands that use structured, machine-readable data, reflecting the broader trend of the inbox becoming a more app-like, interactive space. Rollout will be gradual and vary by region and language.
Cards Against Humanity built its success by turning anti-marketing into strategy. Known for absurd Black Friday stunts like selling bull excrement or charging people for nothing, the brand exposed the ridiculousness of consumerism while making buyers feel part of the joke. Its audience of educated, irreverent millennials and Gen Zers values the self-aware humor and social critique behind the chaos.
Incrementality testing measures what marketing actually causes, not what just gets credit. Metrics like ROAS and CTR often exaggerate performance by counting conversions that would happen anyway. Incrementality compares exposed and unexposed audiences to show whether campaigns create new demand or capture existing intent. Methods such as holdouts, causal modeling, and MMM quantify this across channels. With built-in lift tools from Meta, Google, and TikTok, teams can now measure impact directly and see which efforts drive real growth.
An example of a Klaviyo email flow audit that streamlines analysis and execution.
A multi-agentic system including a research agent, master of engagement, ICP finder, and LinkedIn coach.
This piece critiques Tilly Norwood, the so-called first fully AI actress, as a marketing illusion rather than a breakthrough. It argues that hype outpaces reality since no AI can yet deliver lifelike performances. Tilly reflects a culture that mistakes spectacle for progress and lets exaggerated stories distort real advances. Unchecked hype breeds fatigue and confusion. Real innovation depends on human creativity guiding AI to enhance rather than replace it.
Social media now drives every stage of the beauty funnel from product discovery to purchase. Over 90% of consumers report being influenced by social platforms in their personal care decisions. Informative content is a top priority for 8 in 10 shoppers who want to better understand product usage and ingredients. AR experiences are also gaining traction, with nearly 80% of buyers showing interest and Snapchatters being over twice as likely to convert when AR is available.
Claude's repositioning involved a deliberate shift away from typical AI narratives, such as speed and automation. Anthropic focused instead on celebrating the act of thinking, framing its product as a companion for people who value depth over efficiency. Campaign elements included public activations like a branded coffee shop and merchandise that signaled user identity. Messaging focused on the user's mindset rather than the product's functionality, with the brand presenting itself as aligned with creators, professionals, and problem-solvers seeking clarity over output.
Many marketers overinvest in software or paid traffic while overlooking the psychological triggers that actually drive purchases. This article outlines 7 dark psychology tactics used in sales funnels, such as yes-laddering, false scarcity, and fake guarantees. While these methods can generate short-term results, they often erode trust and damage brand reputation in the long run. Rather than using a fake countdown timer, it is better to communicate real capacity constraints. Instead of hiding refund terms, make them upfront and fair. Trust and transparency improve conversions more sustainably than pressure or deception, and a value-driven funnel earns longer customer retention and referrals.
Start with a differentiation audit to identify what makes your brand visually and conceptually ownable. Design assets that perform in the attention economy, including social graphics, sales materials, and other content that stops the scroll and keeps people engaged. Build an asset library with reusable visual elements so your team can execute campaigns efficiently. Avoid generic visuals and fragmented execution to ensure your brand is memorable and ready to scale.
Incorrect tag sequencing can result in major discrepancies in website performance data. When tags fire out of order or without confirmed consent, sessions may not be tracked, leading to flawed data and decision-making. These issues are caused by common implementation errors such as consent misconfiguration and delayed script execution. Effective sequencing starts with loading the consent script first, assigning category-based triggers to every tag, and conducting routine audits.
Assembly is an end-to-end platform to draft, plan, and schedule social media content. It has features like cross-posting, approval workflows, auto-likes, reposts, and AI drafting assistance.
A list of tools to make writing and content creation easier. Each tool is quick to use, underrated, and great for those looking for simple hacks.
Ahrefs has gained dominance in AI search optimization by turning its own company into a public case study for experimentation and product development. It used internal tests to boost its visibility in ChatGPT, Perplexity, and Google AI Overviews while documenting results that informed both marketing content and its Brand Radar tool. Research findings, such as a 66.4% correlation between branded mentions and AI visibility, directly shaped new features and drove further visibility. By sharing every experiment publicly, Ahrefs built credibility, created a data-driven feedback loop, and established itself as the industry standard for AI search optimization.
This podcast focused on closing the gap between AI hype and real execution. It covered how to build repeatable webinar systems in Clay, scale content and events efficiently, and turn sales transcripts into actionable insights. It showed how to automate product marketing with Zapier Agents, use AirOps for streamlined content creation, and refresh SEO content with AI to improve performance. The key takeaway was to start small, test manually before automating, refine prompts, and keep human oversight for quality.
Most software startups take between 2 to 5 years to hit their first million, with only 3.3% reaching that level in under a year.
AI-generated content quickly loses the appeal of novelty because it produces uniform, predictable output across video, image, and text.
The race for AI dominance has sparked a “Bring Your Own Power” boom.
Shoppers are approaching the 2025 holiday season with tighter budgets and growing economic concerns. Average spending is expected to fall 10% to $1,595. About 77% of consumers expect higher prices, and 57% anticipate a weaker economy, pushing many to focus on deals and value-driven purchases. Younger shoppers, especially Gen Z, are more likely to seek deals (95%), and are turning to influencers and social media (74%) and AI (43%) for product discovery. Retailers that combine discounts, quality, and personalized digital experiences powered by AI are best positioned to capture attention and loyalty this season.
Grocery prices are rising sharply, with coffee up 21% and ground beef up 13% over the past year. Consumers are buying smaller packages, shopping at cheaper or ethnic markets, and cooking at home more. Despite reduced store visits, most continue shopping weekly and adapting creatively to manage costs.
This year, hotlines are reemerging as a new tool in experiential marketing. Canva invited fans to leave feedback through rotary phones, while Disney and Doritos launched story-driven hotlines tied to major entertainment properties. Biosil added a direct-to-consumer element through celebrity-recorded responses tied to product benefits. These campaigns leveraged customer curiosity and nostalgia while offering them a new and different way to connect with brand narratives.
Top-performing creators in 2025 use signature formats that make their content instantly recognizable. This strategy drives faster audience growth, builds authority, and sustains consistency. From SEO carousels to visual templates, high-growth creators are anchoring their strategy around repeatable and actionable content structures. The RARE (Recognizable, Actionable, Repeatable, and Engaging) framework provides a simple roadmap to build a format that can become a content trademark.
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ChatGPT performs searches to ground its responses about 31% of the time, averaging 2.17 searches per prompt and 5.48 words per query. Its queries are 61% longer than typical Google searches, with 77% containing 5 or more words. ChatGPT's search use varies by industry, peaking at 59% for local queries and dropping to 18% for credit card content. Jobs and software topics trigger the highest number of searches per prompt, averaging nearly 3 and 2.68 respectively. The most common terms in ChatGPT's fan-out queries include “reviews,” “2025,” “features,” and “comparison,” suggesting that optimizing for these keywords may improve visibility in AI-driven search.
Screen Studio is a macOS-exclusive screen recording tool designed to help users create videos. It automates editing tasks such as zooming in on the cursor, smoothing cursor movements, and adjusting video styles, enabling users to produce engaging content quickly. The application supports recording system audio, webcam input, and iOS devices, making it suitable for tutorials, demos, and social media posts.