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Ever feel like you spend more time in meetings about campaigns than you do actually working on campaigns? Join Atlassian and ServiceRocket for a live webinar on October 30 [4] to learn how you can break this pattern:
Creator-led storefronts are changing beauty retail by combining media, commerce, and influence. Sephora and Condé Nast allow creators to curate and sell products directly, reducing friction with integrated checkout and offering competitive commissions. Brands must treat creator storefronts as both performance and cultural channels, using community-driven content to drive conversion. Today, creators serve as the “new shelf space”, connecting awareness to purchase.
Meta's Vibes and OpenAI's Sora are flooding platforms with endless, personalized videos that risk replacing authentic creativity with algorithm-driven output. These tools deepen the attention economy by maximizing screen time while worsening issues like loneliness, burnout, and reduced critical thinking. Even with safeguards such as likeness controls in Sora, the spread of deepfakes and misleading media blur the line between reality and fabrication.
Good pricing pages use storytelling to differentiate a company and guide customers toward decisions. Many companies make mistakes, such as focusing on product details instead of pricing philosophy, overloading pricing menus, or neglecting meaningful social proof. Fixes include leading with a clear pricing philosophy, showcasing only the most relevant features, and adding context-rich testimonials or interactive tools that clarify plan value.
Leading advertisers are balancing video and static assets to support both demand creation and conversion. Static ads are effective for urgency and personalization, while video builds awareness and intent over time. Attribution systems often misrepresent video's contribution to performance by over-crediting lower-funnel conversions. A portfolio approach that includes both asset types aligns better with long-term growth and platform diversity.
Allison Stadd is the CMO of Ollie, a premium dog food company. She has scaled teams through IPOs (Shake Shack, Sweetgreen, and BarkBox), led global digital transformation for Stella Artois at Anheuser-Busch InBev, and driven marketing and creative transformation for Shipt at Target. In this AMA, she will answer curated and audience questions live. The free webinar takes place on October 29 at 9 am PT.
The User ID feature in GA4 lets you track individual users across sessions and devices by linking an internal identifier from your CRM or database, but it requires a login system. To implement it correctly, assign each user a unique, consistent, non-personal ID, send it only after login, and reset it to null on logout. Avoid empty or invalid values, ensure user consent, and don't use User ID as a custom dimension to prevent data issues. When configured with the correct reporting identity, GA4 can retroactively connect pre-login events and enable more accurate tracking and segmentation.
The Onion is evolving its brand while maintaining its reputation for sharp, timely satire. It's still pursuing the purchase of InfoWars after a judge blocked its winning bid, viewing the deal as part of a strategy to expand into unexpected spaces. The publication has also launched its own marketing agency, America's Finest Creative Agency, which attracts clients aligned with its irreverent style rather than major corporations. It continues to resist using AI in its editorial work but applies it to business operations to improve campaign efficiency.
Sam's Club turned in-store retail media into a scalable system by uniting technology, data, and operations. Its Member Access Platform connects events, in-club displays, and digital tools through closed-loop measurement that tracks member behavior to purchase. Activations like “Race to the Club” and Scan & Go ads prove how physical spaces drive sales and engagement.
Influencer marketing is growing as brands focus on authenticity and smaller creator partnerships. Audiences trust content that feels genuine, with nano- and micro-influencers achieving higher TikTok engagement (10.3% and 8.7%) than larger accounts. Product seeding remains effective, with 92% of marketers saying it boosts awareness and 76% reporting it drives sales. Brands also expand influence into real-world communities through events and collaborations, building loyalty and organic engagement.
The platform is rolling out a redesigned layout that centers high-usage features like Reels and messaging.
Recent Halloween campaigns from Heinz, Six Flags, and Cutwater.