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GOOGLE SETTLES LAWSUIT OVER TRACKING PEOPLE IN 'INCOGNITO MODE'

Google has agreed to settle a lawsuit filed in June 2020 that alleged that the company misled users by tracking their surfing activity who thought that their internet use remained private when using the "incognito" or "private" mode on web browsers. The class-action lawsuit sought at least $5 billion in damages. The settlement terms were not disclosed.

2024.01.03
euronews.com2 min readTLDR InfoSec

DUAL PRIVILEGE ESCALATION CHAIN: EXPLOITING MONITORING AND SERVICE MESH CONFIGURATIONS AND PRIVILEGES IN GKE TO GAIN UNAUTHORIZED ACCESS IN KUBERNETES

An attacker with access to a Kubernetes cluster can chain two vulnerabilities in Google Kubernetes Engine (GKE) to escalate privileges and take over the cluster. The recently identified vulnerabilities in FluentBit and ASM can be exploited as part of the second stage of an attack, provided that the attacker has achieved remote code execution in the FluentBit container or that they can break out of another container.

2024.01.03
unit42.paloaltonetworks.com10 min readTLDR InfoSec

THIS CLEVER NEW IDEA COULD FIX AIRTAG STALKING WHILE MAXIMIZING PRIVACY

In an effort to combat stalking, Apple modified its location privacy system for AirTags by reducing the frequency of key rotations to allow for better identification of malicious AirTags at a sacrifice of privacy. Researchers have devised a cryptographic scheme that blends secret sharing and error correction coding to better preserve user privacy while also allowing for anti-stalking detection. The group of researchers has proposed their scheme to a consortium of Apple, Google, and other companies working on this issue.

2024.01.03
wired.com6 min readTLDR InfoSec

NISSAN OCEANIA RANSOMWARE UPDATE

Nissan has confirmed that an unauthorized third party illegally accessed some of the company’s network systems. Akira has taken credit for the attack, claiming to have stolen 100 GB of data, including corporate files and personal information belonging to employees.

2024.01.03
nissan.com.au2 min readTLDR InfoSec

PREPARING FOR A SECURITY ENGINEER INTERVIEW

A guide from TryHackMe on preparing for security engineer interviews. The guide includes helpful general interview tips as well as sample technical questions and scenarios with answers.

2024.01.03
tryhackme.com10 min readTLDR InfoSec

THE ANTI-PREDICTIONS: HERE’S WHAT WON’T HAPPEN IN ADVERTISING IN 2024

This article contains “anti-predictions” for ads in the year ahead. The long-awaited U.S. federal privacy law and Google’s Privacy Sandbox are unlikely to materialize, creating frustration within the industry. Publishers won’t see any big, immediate gains from the continued collapse of third-party tracking. Netflix won’t gobble up TV ad dollars, following an underwhelming first year of ads.

2024.01.03
digiday.com6 min readTLDR Marketing

THE 5 BIGGEST GOOGLE ADS TRENDS FOR 2024

Last year, advertisers got access to AI tools, lost some attribution models, and faced various platform updates. In 2024, Google Ads trends revolve around 5 major shifts: the proliferation of AI-powered features, the rising prevalence of automation and smart bidding, more extensive usage of broad match, the anticipated growth of video advertising, and the forecasted evolution of search towards a more visual experience.

2024.01.03
wordstream.com6 min readTLDR Marketing

5 TIPS FOR YOUR DIGITAL MARKETING STRATEGY IN 2024

This year, along with prioritizing short-form video content, capitalizing on the shift toward private messaging can be beneficial. Key considerations here are exclusive offers, offers to friends so they can share private deals, and a non-intrusive messaging cadence. In addition, experimenting with gen AI tools, augmented reality, and 3D object creation are also crucial to staying competitive.

2024.01.03
socialmediatoday.com5 min readTLDR Marketing

WHEN TO USE DIRECT MAIL VS EMAIL MARKETING

Using direct mail for customer acquisition and email for retention can lift revenue by up to 13.5%. Sending physical letters, brochures, or even packages can be more effective at attracting new customers relative to email, whereas email marketing, such as educational content and discounts, is more effective at retaining existing active customers.

2024.01.03
tips.ariyh.com5 min readTLDR Marketing

5 KEYS TO MEMORABLE MARKETING

Marketers have to overcome the ‘forgetting curve’ to be memorable. There are different tactics that can be employed, including the use of vivid and visual terms instead of abstract concepts. A study found that people are 4 times more likely to remember concrete words compared to abstract ones. Other tactics include encouraging product visualization, simplifying communication, and favoring storytelling over statistics.

2024.01.03
brandingstrategyinsider.com10 min readTLDR Marketing

10 CHATGPT PROMPTS FOR MARKETING NEW PRODUCTS

This post shares 10 templated ChatGPT prompts for marketing a new product or service. It includes prompts for identifying an ICP, developing a brand story, creating a comprehensive social media campaign, and more.

2024.01.03
linkedin.com2 min readTLDR Marketing

COOKIELESS ADVERTISING IS COMING, ARE YOU READY FOR IT?

Google will start phasing out third-party cookies this month. It will require marketers to leverage first-party data and explore new tracking techniques like Google’s Protected Audiences API and Meta Conversion API. The shift towards contextual advertising, second-party data, and universal identifiers offers promising strategies to mitigate the impact of the changes.

2024.01.03
smartinsights.com7 min readTLDR Marketing

THE 3 PSYCHOLOGICAL PRINCIPLES BEHIND GOOD BRANDING

Many marketers think branding is colors and fluff, but it's deeply rooted in psychology and reality. A consumer’s perception of the brand influences the perception of the product, so branding does impact revenue. People prefer and trust repeated information, so a brand should repeatedly connect itself to a specific concept. People trust brands with industry authority, so companies should use reputation signals in positioning.

2024.01.03
linkedin.com1 min readTLDR Marketing

DISPLAYS MAY BE ULTRA-WIDE, BUT THAT DOESN’T MEAN YOUR WEB PAGE SHOULD BE

This article discusses the readability challenges posed by ultra-wide web page designs, drawing insights from typography studies and historical newspaper layouts. It underscores the importance of adopting responsive design, limited column widths, grid systems, zoning, and other UI/UX best practices to optimize content presentation and readability.

2024.01.03
martech.zone5 min readTLDR Marketing

CROSS CATEGORY COPYING

Lush has a “zero advertising” policy. Instead, it copies the characteristics of brands in unrelated categories that have the same value offering and communicates that offering intuitively in a new context.

2024.01.03
linkedin.com2 min readTLDR Marketing

BACK TO BASICS: 5 HTML ATTRIBUTES FOR IMPROVED ACCESSIBILITY AND USER EXPERIENCE

This article covers five HTML attributes that can improve accessibility and user experience. `hreflang` is useful for specifying the language of linked resources, `translate` controls element translation, `reversed` is for reversing ordered lists, `controls` adds video or audio playback controls, and `autocomplete` allows automatically completing form values. When used properly, these attributes provide a more accessible and usable web experience for users.

2024.01.03
htmhell.dev6 min readTLDR Web Dev

WHAT IS API LATENCY?

API latency is the amount of time it takes for an API to respond to a request. Elevated API latencies are usually caused by network issues, server overload, inefficient code, third-party dependencies, and geographic location. In terms of best practices for measuring and testing API latency, it’s useful to account for both queue time and service time, consider a wide variety of scenarios, set SLAs (Service-Level Agreements), and use code profilers.

2024.01.03
blog.postman.com5 min readTLDR Web Dev

EXPLORING NUXT DEVTOOLS

Nuxt Devtools, a developer toolkit for Nuxt, has features such as Pages for routing, Components for component overview, Imports/Composables for composable information, Asset Management for file management, Payload Editor for data requests, and Open Graph Preview for social performance assessment, and more. This article takes a closer look at all the features Nuxt Devtools offers, with code examples along the way.

2024.01.03
vuejsfeed.com5 min readTLDR Web Dev

DOCS DESERVE MORE RESPECT

Without documentation, your users are on their own and must fend for themselves. This will mean fewer success cases, poorer views of your product, unhappy users, and a negative impact on your brand or company. To write good docs, it’s important to use simple language, tell a story when possible for engagement, ensure searchability, and test documentation with real users for accuracy.

2024.01.03
ramijames.com5 min readTLDR Web Dev

WHY I USE ASTRO

Astro is a stable, simple, flexible, and lightweight web framework. It allows for static site generation, supports Markdown, and provides the option to add client-side JavaScript only when necessary, not by default.

2024.01.03
flaviocopes.com8 min readTLDR Web Dev

WHAT'S NEW IN SVELTE: JANUARY 2024

Svelte has had several significant updates and releases, including the launch of SvelteKit 2.0 and updates to Svelte 5's preview branch. SvelteKit 2.0 introduces various features like "resolveRoute" in place of "resolvePath," an improved response.arrayBuffer() during Server-Side Rendering, and other performance enhancements. Additionally, Svelte 5's preview branch brought new features such as the "$inspect" rune, enhanced "$state" reactivity, and changes in handling bindings and props.

2024.01.03
svelte.dev4 min readTLDR Web Dev

UNSUCKJS

A library of open-source projects that allow developers to progressively enhance HTML with lightweight JavaScript libraries.

2024.01.03
unsuckjs.comToolTLDR Web Dev

HOOK

Hook is an interactive graphical editor for C/C++ runtimes for swift experimentation. It connects to your actively running program, enabling seamless real-time modification of variables and removing the need for constant re-compilation.

2024.01.03
github.comGitHub repositoryTLDR Web Dev

WHY ARE TECH REPORTERS SLEEPING ON THE BIGGEST APP STORE STORY?

Antitrust scrutiny and regulatory pressure on Apple and Google's app stores are opening up opportunities for competing web browsers to challenge the mobile app duopoly. There is the potential for browsers to enable Progressive Web Apps (PWAs) and directories of PWAs as alternatives to traditional app stores. Currently, both Google and Apple employ strategies to limit the capabilities of competing browsers, but regulation may change that soon.

2024.01.03
infrequently.org17 min readTLDR Web Dev

THE I IN LLM STANDS FOR INTELLIGENCE

AI-generated security reports have become a challenge for bug bounty programs, as some users utilize AI tools to create reports that may appear genuine, but are ultimately invalid or nonsensical. There is a need for better mechanisms to detect AI-generated content, especially as the quantity of it will exponentially grow in the future.

2024.01.03
daniel.haxx.se7 min readTLDR Web Dev

LLMS AND PROGRAMMING IN THE FIRST DAYS OF 2024

A detailed overview of how LLMs will affect programming. LLMs mostly help those who know when and how to wield them while programming, but aren’t as beneficial for programmers who aren’t as proficient at writing code.

2024.01.03
antirez.com19 min readTLDR Web Dev

WHY 37SIGNALS ABANDONED THE CLOUD

Clouds make sense for startups and enterprises who either don’t know how much infrastructure they’ll need or have a lack of expertise in certain areas. However, for many companies, it’s cheaper to run servers in-house instead.

2024.01.03
tech.slashdot.org1 min readTLDR Web Dev

AMAZON'S SILENT SACKING

Many teams at Amazon have been in a hiring freeze for over a year and the employees that were left after the layoffs in 2023 are now leaving. The changes in the organization will likely result in a major AWS outage in 2024. There has already been an increase in large-scale events throughout Amazon. While Amazon is operationally strong, these operational practices depend on people, and when people are eliminated to increase stock prices, operational practices suffer.

2024.01.02
justingarrison.com6 min readTLDR

THESE MOLECULAR JACKHAMMERS TAKE ON CANCER CELLS IN THE LAB, KILLS 99%

Scientists have discovered a way to combat cancer cells using vibrating molecules. The molecules vibrate synchronously to rupture the membranes of cancer cells. They are activated with near-infrared light, which allows for deeper penetration into the body than visible light. The technique demonstrated 99% efficacy in destroying cultured cancer cells in laboratory tests. When tested on mice models, half of the animals became cancer-free.

2024.01.02
interestingengineering.com2 min readTLDR

WE ARE ABOUT TO ENTER THE GOLDEN AGE OF GENE THERAPY

The first CRISPR-based gene therapies were approved in the UK and the US late last year. While gene therapies promise to tackle both rare and common diseases, they will come with side effects like exorbitant prices, barriers to access, and ethical concerns. This article looks at how the field promises to bring better editing with more targets and equitable therapies for all in 2024 and beyond.

2024.01.02
inverse.com11 min readTLDR

GITHUB MAKES COPILOT CHAT GENERALLY AVAILABLE, LETTING DEVS ASK QUESTIONS ABOUT CODE

GitHub is launching Copilot Chat in general availability for all users. It is free for verified teachers, students, and maintainers of certain open source projects and $10 per month for other users. Copilot Chat allows developers to ask for real time guidance with natural language. Powered by GPT-4, it is the most widely adopted AI developer tool in history. A list of Copilot competitors is available at the end of the article.

2024.01.02
techcrunch.com3 min readTLDR

LARGE LANGUAGE MODEL COURSE

This course on large language models covers fundamental knowledge about mathematics, Python, and neural networks. It focuses on teaching students how to build and deploy the best possible LLMs using the latest techniques. The repository contains a list of notebooks and articles related to LLMs and resources for further learning.

2024.01.02
github.comGitHub repositoryTLDR

STUFF WE FIGURED OUT ABOUT AI IN 2023

This article attempts to round up the highlights in AI development over 2023. It covers how to run LLMs on personal devices, fine-tuning models, the problem of gullibility, LLM applications, and more. LLMs can provide people who use them effectively with a significant boost to their quality of life. They're actually quite easy to build, but there's still a lot unknown about them and they're still unreliable for many applications. There are still many legal and ethical problems to overcome in the space.

2024.01.02
simonwillison.net7 min readTLDR

A RECAP OF CONSUMER AI IN 2023

This thread provides a recap of AI products and trends that hit the mainstream in 2023. It goes through product launches month by month, providing user numbers and other relevant metrics. Highlights include ChatGPT reaching 100 million monthly active users in January, Balenciaga Pope going viral with 28 million views in March, AI covers taking off in June, users getting roasted by TikTok's AI memes in August, and X's Grok launching in December.

2024.01.02
twitter.com6 min readTLDR

BEEP BEEP

Beeper has been playing and losing the cat and mouse game with Apple - its current solution requires users to have access to an old jailbroken iPhone.

2024.01.02
daringfireball.net14 min readTLDR

GIT THINGS

It's usually useful to merge pull requests into the main branch and make small and frequent changes.

2024.01.02
matklad.github.io4 min readTLDR