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Effective scroll-stopping hooks create just the right amount of curiosity and mystery and are short, sweet, and to the point. This post contains 100+ social media hooks that can be used for reels, TikTok, or post captions.
This article discusses outstanding copywriting examples across different platforms. It analyzes successful landing pages for courses, exemplary website copy, attention-grabbing social media posts, and effective email marketing strategies. The key takeaways underscore the importance of clarity, relatability, and continuous improvement in honing copywriting skills.
In this post, the CMO of Copy.ai provides a quick video demo (less than 2 minutes) of how he uses the tool to create account plans for prospective clients. It usually takes him 30 minutes to an hour to write out an account overview, research company news, and gather industry terms. He does it in just seconds with a Copy.ai workflow. All he has to do is enter the client’s company name and the entire account plan is generated. The tool has a free trial available.
Companies that are great at developing tech products have clearly defined metrics, review those metrics regularly, and try to determine how their work impacts those metrics. The basic hierarchy of metrics that subscription products should use cover 3 categories, each with several primary and secondary metrics. First, how well the product attracts new users is measured with metrics like Conversion Rate to Paid and Trial Start Rate. How long users stay in the product is measured with Lifetime Value and various types of retention metrics on a cohort basis. Finally, how customers leave the product can be monitored with metrics like Churn Rate and “Happy” Cancellation Rate.
This article dissects the copywriting of an envelope from the mid-1990s that promoted a book about money. The first job of copywriting is to be noticed - this envelope immediately grabs your attention with the word “Money” as the headline. It continues with a subheading that conjures fear, curiosity, and expectation – appropriate for targeting an audience struggling with their finances. The copy strikes a balance between curiosity and benefits and leaves readers with a clear call to action.
This post outlines how Instagram ranks posts on Feed, Stories, Explore, and Reels. The algorithm considers of various factors, including engagement history, activity, and interactions. You can’t “beat the algorithm”, but you can understand how the algorithm works, know your audience’s wants, needs, and desires, and provide value.
Topgolf’s Marketing Director posted a LinkedIn job posting immediately after Tiger Woods parted ways with Nike after 27 years together as an apparel partner. The witty posting specifically targets Tiger Woods as “Global Head of Footwear and Apparel”.
With 23 million monthly active users on its ad tier, Netflix plans to launch pause ads globally soon. Netflix is aiming to address scale concerns and capitalize on the growing interest in ad-supported streaming plans.
One of the biggest marketing events is one month away. The Super Bowl will take place in Las Vegas for the first time. Apple Music is sponsoring the halftime show, which will feature a performance by Usher. Other brands committed to the game include BMW, M&Ms, TurboTax, and Pringles.
The drawback of lagging metrics is the risk of recognizing issues too late for effective resolution. Conversely, leading metrics, despite predicting outcomes, don't guarantee them. For optimal decision-making in product development, it's crucial to integrate both lagging and leading metrics.
Product teams are incorporating AI into their products in five ways: embedding AI assistants, developing standalone AI products, enhancing user experience, increasing productivity, and deploying machine learning for data analysis. Examples include MS Copilot, Spotify DJ, and Google Maps' speed sign enhancers.
This article forecasts several trends for 2024, including but not limited to: a decline in inflation, a surge in housing sales, consolidation of streaming services, TikTok challenging Netflix and Spotify, the AI bubble shrinking, and Elon Musk losing his grip on X.
In this post, Claire Vo, CPO of Color, critiques the overemphasis on frameworks in product management and advocates for a focus on actual product building and the creation of individual contributor (IC) tracks in PM. She emphasizes the value of rapid iteration, cross-functional collaboration, and the role of super IC PMs who excel in decision-making and company-wide networking.
This post discusses the danger of using metrics as proxies for truth, why people don't want to change the way they measure the business, and how to get to uncomfortable truths.
The saying “it’s a marathon, not a sprint” suggests a slow and steady approach to goals, but success in the real world often requires maintaining a sprint-like intensity over time, balancing high effort without burnout. This new perspective prompts a need for realistic expectations and a reassessment of one's personal commitment level.
A candidate investigated a 14% decrease in 'Add to Cart' actions using root cause analysis during a PM interview simulation at Amazon. They identified potential UI and UX changes as the cause and proposed conducting A/B testing for validation. This exercise highlights the importance of analytical thinking and a structured approach to problem-solving in product management.
Key tips for effectively presenting to executives include preparing for fast-paced meetings, encouraging interruptions for clarity, focusing on core points, having supporting documents ready, using drafts or mock-ups, being specific about challenges, knowing vital numbers, and aiming for a good decision rather than a specific recommendation.
This case study delves into how Spotify uses psychology and UX design patterns to keep users engaged. Some of the highlighted principles include curiosity gap, variable reward, delighters, framing, and the bandwagon effect.
PMs might distance themselves from the “first-time-user” experience as time passes. Three exercises to help keep your eyes fresh: reverse training, group viewings, and phoenix testing.
The product management role has faced skepticism and layoffs, leading to a necessary correction in the profession's overcapacity and a distinction between dedicated practitioners and those driven more by career advancement trends.
In this podcast, Sam Schillace, Deputy CTO at Microsoft, reflects on his journey building Google Docs. He advocates for the importance of disruptive innovation, evidenced by polarized reactions, emphasizes risk-taking, embracing failure, and finding joy in work, and stresses the need to integrate AI as a fundamental platform rather than a mere feature.
One product manager’s journey: challenges and invaluable lessons.
Here are 5 tactics to keep your backlog effective and efficient.
The article showcases the top apps of 2023 as voted by the Product Hunt community, highlighting innovations in Productivity, Marketing, Design, Sales, and Developer tools.
In 2023, there were significant advancements in server-side rendering, increased interest in AI integration, browser and JavaScript engine improvements (like Bun), and improvements to cross-platform frameworks like React Native and Flutter. In 2024, there will be a focus on consolidating tools and frameworks, increased competition to own the entire software stack, more diversity in web engines with Apple's changes that will open up the web on mobile, continued AI advancements, and the dominance of existing UI frameworks like React. Native mobile development is expected to remain relatively unchanged.
The website vs. web app dichotomy posits that websites can be grouped into two categories: mostly static “documents” with little user interaction beyond following links (websites) and “applications” that involve rich dynamic behavior, needing JavaScript frameworks (web apps). There’s a spectrum between websites and web apps, and where a project sits determines which technologies are appropriate for building it. This post argues that such a spectrum is not conclusive and should be broken down more with axes spanning static/dynamic and online/offline.
Work-life balance goes past just time management. It also involves managing one's own energy levels and priorities. The ERP (Effort, Reward, Penalty) framework can help one in making decisions about task delegation, setting boundaries, and prioritizing personal responsibilities.
HTMX can function as both a library and a framework, depending on its usage. HTMX primarily relies on HTML, making it more adaptable and compatible with various development tools, reducing the risk of code obsolescence.
CSS Hooks bring CSS features to native inline styles, enabling you to target various states such as hover, focus, and active without leaving the style prop.
A Vue 3 UI component library with TypeScript support.
Pathway is a high-throughput, low-latency data processing framework that handles live data & streaming. It can create Python code that combines batch processing, streaming, and real-time APIs for LLM apps.
Google controls 90% of the search market, so businesses and content creators are heavily focused on search engine optimization to enhance their visibility on Google. This optimization has led to an abundance of content designed specifically to capture Google's attention, resulting in repetitive and sometimes low-quality material competing for limited search real estate.
Microsoft, Google, and Amazon were among the major players in 2023 that struck blockbuster deals. Their deals accounted for two-thirds of the $27 billion raised by AI companies. Nvidia emerged as a prominent investor, participating in 35 deals and establishing a venture capital arm called NVentures. Foundation models and development platforms in the AI sector experienced substantial growth, with major tech companies like Amazon, Google, Microsoft, Nvidia, and Salesforce investing in these areas.
Experimenting with computers, networking, cloud storage, and website creation allowed this author to gain practical computing knowledge.
The comments discuss how to make local development easier with containers - responses suggest using the “dev containers” feature that many IDEs have.
Starting today, Google Cloud customers who wish to stop using Google Cloud and migrate their data to another cloud provider and/or on premises, can migrate their data out for free.
A list of JS interview questions, covering topics like closures, pure functions, and functional programming.
OpenAI's GPT store has finally launched after a months-long delay. The store allows users to share custom chatbots, bringing more potential use cases to ChatGPT and expanding OpenAI's ecosystem. OpenAI says that more than 3 million bots have been created by users since the announcement of the GPT Builder program in November. Only people who subscribe to OpenAI's paid tiers will be able to make and use custom GPTs.
Tesla has started selling a restyled version of its Model 3 in North America. Codenamed Highland, the restyled Model 3 went on sale in China in September 2023 and in Europe last October. Changes to the federal tax credit for clean vehicles may have delayed the introduction of the vehicle in the US. The Model 3 is no longer eligible for the credit. A gallery of images showing what's changed is available.
SpaceX expects to conduct the third integrated test flight of its Starship vehicle in February. Securing an updated FAA launch license is key to driving the schedule for the test flight. The company aims to be ready for the test by the end of January. It is still working on corrective actions identified from the second Starship test flight in November.
Three scientists are engineering skin microbes into a diffuse network of continuous glucose monitors and insulin factories inside the body. The approach could provide a new option for people living with diabetes and create fierce competition in the largely monopolized insulin industry. This article discusses the insulin industry, how the scientists developed their treatment, and the road ahead for the research.
Software engineering has been seen as one of the safest havens in the American job market for much of the 21st century. There are a growing number of signs that the field is starting to become less secure and comfortable. An industry-wide downturn and the looming threat of AI is spurring growing competition for software jobs. Many people believe that their companies will hire fewer people because of AI moving forward.
While DNA is not analogous to computer code, biological systems have some pathways that operate in similar ways to computers. 'If' statements are similar to transcriptional activators, transcriptional repressors can act as 'while' statements, and there are codes that make other sections dispensable, kind of like a GOTO statement. There are no equivalents of function calls as all events happen in the same space and there is always a likelihood of interference.
CES 2024 is now in full swing in Las Vegas. This article contains a list of the eight strangest gadgets, tech, and claims from the show so far. The entries include AI-powered birding binoculars, a BlackBerry-style keyboard for iPhones, a router that looks like a picture frame, and an AI assistant that can call emergency services. Each entry includes a description of the technology along with media and links for more information. The show will end on Friday.
Amazon sent a note to staff on Wednesday notifying them of the job cuts. The company is making the cuts to prioritize its investments for long-term success. It has been monitoring every aspect of its business over the past year to identify opportunities to reduce or discontinue investments in certain areas while increasing its investment and focus on content and product initiatives that deliver the most impact. A copy of the memo sent to employees is available in the article.
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