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THE NEAREST NEIGHBOR ATTACK: HOW A RUSSIAN APT WEAPONIZED NEARBY WI-FI NETWORKS FOR COVERT ACCESS

The Nearest Neighbor Attack is a new attack method where threat actors compromised one organization to access nearby Wi-Fi networks of other organizations. The attackers moved through multiple organizations without deploying malware by leveraging stolen credentials, highlighting the importance of strong network security measures. Volexity worked with affected organizations to uncover the attacker's tactics and implement mitigations to prevent further intrusions.

2024.11.25
volexity.com16 min readTLDR InfoSec

WHAT ACTUALLY IS THE ‘CREATOR ECONOMY'? HERE'S WHY WE SHOULD CARE

The creator economy has shifted towards authenticity and creator collaboration over traditional influencer promotion. Trust in influencers has dwindled, with only 2.2% of Americans trusting them for purchase advice. User reviews hold more credibility (over 30%). The lack of trust has caused creators to pivot from mere promotion to focus on high-quality, engaging content. 86% of companies are expected to use creator marketing by 2025.

2024.11.25
technical.ly6 min readTLDR Marketing

JAGUAR BOSS DEFENDS NEW AD AND REBRAND AMID ‘VILE HATRED' ONLINE

Jaguar's new ad and rebrand features colorful backdrops and models without showcasing a car. This unconventional approach has garnered over 160 million views. However, the campaign has faced backlash, including criticism from Elon Musk. Managing Director Rawdon Glover defended the ad, calling it a part of a strategy to break away from traditional auto marketing and connect with a more contemporary audience.

2024.11.25
theguardian.com2 min readTLDR Marketing

HOW I USED 'PRAISE-LED MARKETING' TO GO VIRAL

To leverage praise-led marketing, celebrate industry leaders and emerging voices with genuine, research-backed praise on a well-designed platform. Reach out personally to nominees, ensure transparent criteria, and create shareable content like blog posts or awards. Avoid self-promotion, generic recognition, or overdoing it, and balance established and rising figures to build trust. Add creative touches, like branded visuals or personalized gestures, to increase engagement.

2024.11.25
marketingideas.com5 min readTLDR Marketing

6 OUT-OF-THE-BOX MARKETING CAMPAIGNS BY LOCAL BUSINESSES

This post contains examples of small businesses using creative tactics to engage their communities. Gino's Deli responded to kids' letters to Santa, Paws & Claws offered discounts on black cats for Black Friday, and Five & Dime introduced a "Purple Wildcat" cocktail for graduates. Spotted Leaf Plant Co. created its own anniversary celebration, Maypop Coffee turned vendors into influencers by sharing digital flyers, and Ospina Law Firm reached new clients by networking with Latinx and mompreneur groups.

2024.11.25
links.tldrnewsletter.com4 min readTLDR Marketing

DECKOCTOPUS

Deckoctopus is a presentation tool that streamlines the creation of professional slides. It offers premade templates, prompt-generated decks, and support for embedded lead forms.

2024.11.25
decktopus.comToolTLDR Marketing

MARKETING TEARDOWN: PROGRAMMATIC SEO

Programmatic SEO (pSEO) uses AI to create large-scale, hyper-specific web pages optimized for long-tail keywords, helping businesses to rank highly in search results. It works well for industries with extensive UGC, large databases, or personalized services. Companies like Yelp and Make.com have used pSEO to generate thousands of pages tailored to specific queries. Beyond content creation, pSEO enhances link-building by automating outreach and enhances reputation management through AI-powered social listening and engagement.

2024.11.25
links.tldrnewsletter.com4 min readTLDR Marketing

GETTING STARTED WITH AI: GOOD ENOUGH PROMPTING

AI often stumbles in real-world applications when users struggle with prompting or misuse it as a search engine. A practical approach is to treat AI as a patient, forgetful coworker, exploring tasks within your expertise. Key tactics for using AI include giving clear instructions, using step-by-step prompts, providing full context, and leveraging AI's infinite patience for iteration. Spending 10 focused hours with AI can help develop intuition and integrate it effectively into work and life.

2024.11.25
oneusefulthing.org7 min readTLDR Marketing

MARKETING HAS A MARKETING PROBLEM - AND IT'S HURTING LONG-TERM BUSINESS HEALTH

The influence of CMOs is diminishing as they are increasingly positioned below the C-suite, which limits their ability to shape business strategy. Fragmented marketing functions further hinder the connection between customer insights and growth. CEOs who prioritize marketing in growth strategies are twice as likely to achieve over 5% annual growth. Despite this, only 24% of CMOs are classified as "Unifiers," who collaborate effectively with the C-suite.

2024.11.25
chiefmarketer.com4 min readTLDR Marketing

EXPLORING JAVASCRIPT SYMBOLS

JavaScript Symbols are unique primitive data types that guarantee distinct values even with identical descriptions, unlike strings or numbers. They are primarily used as object property keys to prevent naming conflicts and for the creation of private or internal properties. Symbols are not serializable in JSON and require explicit string conversion. Memory management for globally registered symbols differs from regular symbols.

2024.11.25
trevorlasn.com9 min readTLDR Web Dev

THIS WEBSITE IS HOSTED ON BLUESKY

This developer hosted a website on Bluesky using the underlying AT Protocol and its Personal Data Server (PDS). The process involved uploading the website as a "blob" (unstructured data) to the PDS and then referencing it within a custom record type. Bluesky itself doesn't directly support website hosting - it's the AT Protocol's flexibility that allows for this functionality.

2024.11.25
danielmangum.com14 min readTLDR Web Dev

28 YEAR OLD STAFF ENGINEER @ GOOGLE

A 28-year-old Google Staff Engineer advanced from a junior to a staff engineer role quickly. This was due to a combination of technical skills and strong soft skills, including proactively managing expectations with his manager, strategically selecting impactful projects, and saying “no” to less valuable assignments.

2024.11.25
open.substack.com6 min readTLDR Web Dev

THE ONE FRAMEWORK EVERY ENGINEER SHOULD KNOW

The MECE (Mutually Exclusive and Collectively Exhaustive) principle is helpful for structured problem-solving and clear communication as it makes sure all possibilities are considered without overlap. This post shows how it helps solve problems in a structured, easy-to-understand way in various scenarios, including job interviews, troubleshooting, progress updates, when explaining systems, and when proposing new projects.

2024.11.25
read.highgrowthengineer.com12 min readTLDR Web Dev

ON NOT USING COPILOT

LLM-based coding assistants may create more tech debt and atrophied skills in devs due to an over-reliance on them. LLMs work great as a piece of the puzzle that is software engineering, but they shouldn't be used too much.

2024.11.25
macwright.com5 min readTLDR Web Dev

REACT ROUTER V7

React Router v7 has been released. Bringing features from Remix back into the core library, this update simplifies the transition between React 18 and 19 for most React developers and offers improved type safety, server rendering, and optimized bundling.

2024.11.25
remix.run3 min readTLDR Web Dev

MASTRA

Mastra is an open-source TypeScript framework for building AI applications fast. It features LLM model integration, agents, workflows, RAG, and automated evaluations. Mastra can be deployed locally or in the cloud.

2024.11.25
github.comGitHub repositoryTLDR Web Dev

ONLINE JSON TOOLKIT

The Online JSON Toolkit is a browser-based tool that simplifies JSON data handling through parsing, formatting, searching, querying, and storage within your local browser.

2024.11.25
devtoolkits.techToolTLDR Web Dev

DEAR FRIEND, YOU HAVE BUILT A KUBERNETES

This is a funny story of a stubborn developer who initially rejected Kubernetes as overly complex for a simple application. Their attempts to avoid Kubernetes led to a sprawling, unmaintainable system of shell scripts and Ansible. This eventually involved creating a custom solution that inadvertently replicated many core Kubernetes functionalities, which meant they just rebuilt a worse, more fragile version of Kubernetes.

2024.11.25
macchaffee.com3 min readTLDR Web Dev

THE TWO FACTIONS OF C++

The C++ community is divided into two camps: those who embrace modern practices and tooling, and those who are reliant on legacy code and lacking modern infrastructure. This is due to the C++ committee's prioritization of backward compatibility. Major tech companies like Google are increasingly turning to Rust due to C++'s slow evolution and inability to address safety concerns alongside warnings from US government agencies about memory-unsafe languages.

2024.11.25
herecomesthemoon.net10 min readTLDR Web Dev

1 DATASET. 100 VISUALIZATIONS

100 different visualizations from a single dataset to demonstrate the versatility of data visualization and its storytelling potential.

2024.11.25
100.datavizproject.comToolTLDR Web Dev

MAKING YOUR CONNECTION BAD

This is a tutorial on how to artificially degrade internet connection speed on Linux, Android, and Firefox to test application performance under poor network conditions.

2024.11.25
5snb.club4 min readTLDR Web Dev

IS ASYNC DJANGO READY FOR PRIME TIME?

Asynchronous Django is mature enough for prime time as it has performance benefits for I/O-bound tasks while still using Django's developer-friendly features.

2024.11.25
jonathanadly.com6 min readTLDR Web Dev

APPLE WORKING ON 'LLM SIRI' FOR 2026 LAUNCH

Apple is working on a smarter version of Siri that employees are calling 'LLM Siri'. It will be able to hold ongoing conversations like OpenAI's ChatGPT. Using large language models will allow Siri to perform much more complex tasks. The new Siri could be announced as part of the June Worldwide Developers Conference in 2025. Apple is aiming for a spring 2026 launch date.

2024.11.22
macrumors.com2 min readTLDR

WELCOME TO GOOGLE'S NIGHTMARE: US REVEALS PLAN TO DESTROY SEARCH MONOPOLY

The US Department of Justice has filed its proposed final judgment in the antitrust case against Google. The plans require Google to sell its Chrome browser and retains the option of forcing Google to divest Android if competition doesn't increase from behavioral remedies. They include bans on exclusive default deals with other browsers and device makers and prohibit Google from building new browsers. Google may have to fund an education campaign showing people how to switch search engines. The company will have plenty of time to argue against the proposal as the final revisions are not due until March next year.

2024.11.22
arstechnica.com4 min readTLDR

THE KEY MOMENT CAME 38 MINUTES AFTER STARSHIP ROARED OFF THE LAUNCH PAD

The only hiccup during SpaceX's sixth Starship test was an abortive attempt to catch the rocket's Super Heavy booster back on the launch site. SpaceX demonstrated that Starship can safely deorbit itself on future missions by reigniting one of its six Raptor engines for a brief burn to slightly adjust its flight path about 38 minutes after liftoff. The achievement means that Starship will likely soon be cleared to travel into orbit, deploy Starlink internet satellites, and conduct in-space refueling experiments. There will be plenty more opportunities for booster catches in the coming months as SpaceX plans to ramp up its launch cadence at Starbase.

2024.11.22
arstechnica.com11 min readTLDR

NEURALINK GETS APPROVAL TO START HUMAN TRIALS IN CANADA

Neuralink has secured Health Canada's approval to launch human trials in the country. The company is now actively looking for potential participants. Neuralink's implant allows patients to control devices with their brains without the need for wires or any kind of physical movement. The company is specifically looking for patients who have limited or no ability in both hands due to cervical spinal cord injury or amyotrophic lateral sclerosis for its trials in Canada.

2024.11.22
engadget.com2 min readTLDR

ELECTROBUN

Electrobun is a solution-in-a-box for building, updating, and shipping ultra-fast, tiny, and cross-platform desktop applications written in TypeScript. It uses Bun to execute the main process and to bundle WebView TypeScript and has native bindings written in Zig. Electrobun provides a tightly integrated workflow for fast setup and distribution.

2024.11.22
github.comGitHub repositoryTLDR

TAILWIND CSS V4.0 BETA

Tailwind CSS v4.0 is now in beta. While there are still many things to improve, there will likely be no more breaking changes between now and the stable release. This site covers everything Tailwind CSS v4.0, including new changes, components, templates, and more. It contains links to screencasts and resources for learning more about the release.

2024.11.22
tailwindcss.comToolTLDR

US JUSTICE DEPARTMENT SEEKS TO UNWIND GOOGLE'S ANTHROPIC DEAL

The US Justice Department has proposed that Google unwind its partnership with AI startup Anthropic as part of a resolution for the landmark antitrust case over online search. Google may be barred from acquiring, investing in, or collaborating with any company that controls where consumers search for information. Google says that the remedy would chill the company's investment in artificial intelligence and jeopardize the US' global economic and technology leadership at a time when it's needed most. Anthropic's deal with Amazon is also under scrutiny.

2024.11.22
bloomberg.com3 min readTLDR

TYPED JQ

Typed JQ gives types to JQ to make it easier to pinpoint the source of an error.

2024.11.22
github.comGitHub repositoryTLDR

PERSONALITY BASINS

Personality basins is a mental model for reasoning about humans within their environment that considers why people are the way they are, how they change over time, and how mental illnesses and addiction function along with how we should look for their cures.

2024.11.22
near.blog20 min readTLDR