Customer support is a key measure of design's impact, especially in reducing complaints and improving user experience. UX designers can better understand user pain points and improve designs by working with support and content teams, which could lead to cost savings. This collaboration helps create more intuitive experiences and lowers the need for support.
2025.04.18·dataanddesign.substack.com·6 min read·TLDR Design Facing job uncertainty, an accessibility team worked to embed accessibility into their organizational culture by building lasting habits and systems instead of chasing short-term compliance. They focused on early integration, smart resource use, community building, and leadership support to make accessibility a shared responsibility. This approach promotes resilience and shows that small, consistent efforts can drive meaningful, long-term change.
2025.04.18·smashingmagazine.com·15 min read·TLDR Design Whether you're starting from scratch or maintaining a mature design system, this growing collection of tactics is designed to help you progress at every stage.
Input your ideas or upload images, and Video Ocean will generate professional-quality videos in minutes.
Enhance text readability and appearance in just a few clicks by automatically adjusting letter spacing and line height.
Universal Favourite, an Australian design studio, teamed up with bathroom specialists Saintly to refresh its brand. The aim was to highlight cleanliness and confidence over pure functionality. The result: a Renaissance-inspired identity with luxurious lettering and a playful color palette that brings both elegance and approachability to the category.
2025.04.18·the-brandidentity.com·3 min read·TLDR Design UX designers can use vibe coding, an AI-powered method that turns natural language prompts into working code, to streamline their process. Vibe coding enables quick, functional demos for user testing or stakeholder reviews without deep coding skills. Designers can break down complex tasks and refine ideas more efficiently by collaborating with AI.
The rise of AI-generated dolls on social media has sparked a creative backlash from illustrators, leading to the #StarterPackNoAI movement, which celebrates hand-drawn art. Artists are raising concerns about AI's environmental impact, copyright issues, and the loss of human artistic value. The movement highlights the importance of authentic, handmade work and has strengthened community bonds among creatives.
Archibald Knox's flowing Celtic-inspired designs shaped Liberty of London's metalwork, but remained uncredited.
Figma hit 4 million users with 159% growth and $400M in revenue in 2024.
OpenAI held talks with Anysphere, maker of the popular Cursor AI coding tool, before entering discussions to buy rival Windsurf for $3 billion. While acquisition talks with Cursor stalled, OpenAI met with more than 20 companies in the AI coding space before pursuing Windsurf.
Design software maker Figma has confidentially filed IPO paperwork, bucking the trend of tech companies delaying public offerings due to market volatility. Last valued at $12.5 billion, Figma continued to grow after Adobe's $20 billion acquisition was blocked by regulators in 2023.
Globalization and scale have permanently shifted key production - especially semiconductors - to Asia. Instead of blanket tariffs or reviving low-end manufacturing, the U.S. should prioritize strategic control of advanced technology and components, using its market power to build a resilient, forward-looking supply chain.
Product teams waste resources asking the wrong questions. At a focus group in Venice, users claimed they'd never use Tinder again—yet moments later, nearly everyone admitted meeting someone through the app that year. This contradiction reveals three types of research questions with dramatically different reliability: "What did you do?" questions about past behavior yield trustworthy insights because people accurately remember their actions. "What are you doing?" questions capture unfiltered reactions in real-time, revealing genuine confusion or delight without mental editing. "What would you do?" questions about future behavior are the least reliable, since human imagination is flawed and influenced by virtue signaling, yet most common.
Most companies have no one truly owning pricing decisions - leading to endless meetings where nothing happens. With AI changing how customers use products, flat-rate pricing won't work when one user consumes 100x more than another. Create a cross-functional team (Sales, Marketing, Product, and Finance) with actual decision-makers who meet regularly to approve experiments and make data-driven changes. Without this process, your pricing will grow stale as your product evolves, leaving money on the table.
This guide gives some helpful high-level tips and includes a very clear structure for prompts. According to OpenAI developers on X, the prompts in the guide mirror the formatting of the company's training dataset. This means that if you structure your prompts according to this guide, they are more likely to be in-distribution.
Build and deploy agents in Linear.
Chatbase is a platform for building & deploying AI Agents for your business to handle customer support
Sherloq is a collaborative SQL repository that lets users save, organize, and share queries directly from its editor.
Every founder should write a manifesto. It helps you get clear about what you're building and why it matters. A good manifesto starts with your customers. What are they trying to do? What stands in their way? Then explain how your approach is different. Why did you build things this way? Most importantly, write down what you believe. These beliefs drive your choices about features, markets, and everything else. They're your real strategy. When you finish writing, you'll see you weren't just making words. You were making choices that help you stand out when talking to customers or investors.
Base has secured a $200M Series B funding round to develop a distributed energy network to address grid stability and rising energy demand. The company plans to expand production with a new factory in Texas and enhance utility partnerships nationwide.
The myth of the "unique startup" is dangerous—competition exists in every market, though often as the status quo rather than direct rivals.
OpenAI just launched o3, a new reasoning model, and it feels like the jet engine has finally found its airplane.
Vibe coding leverages AI to build software by describing tasks and refining generated outcomes, allowing rapid iterations without traditional planning.
Oregon's Department of Environmental Quality (DEQ) is investigating a cyberattack that forced network shutdowns. Despite the agency repeatedly stating it found no evidence of a data breach, the ransomware group Rhysida claims to have stolen 2.5 TB of files, demanding $2.5 million in bitcoin to prevent the auction of the allegedly stolen data.
A critical vulnerability (CVE-2025-32433) in Erlang/OTP's SSH implementation allows attackers to execute arbitrary code without authentication. The flaw received a maximum CVSS score of 10.0. Affecting all SSH servers using the Erlang/OTP SSH library, it enables unauthenticated attackers to send protocol messages before authentication. Users are advised to update ASAP.
The head of the UK's House of Commons Lucy Powell's X account was hacked to promote a new scam cryptocurrency. The post described a new community-driven digital currency known as $HCC. Analysts noted that there had been only 34 transactions for the coin resulting in a profit of around £225.
Private API Gateways in AWS are not internet accessible but are accessible to anyone in the AWS networks. Users who don't realize this can misconfigure the API Gateway with a Principal of ‘*' with the intention of allowing access from any VPC in their account, but are actually opening it to any VPC in AWS. This attack generally cannot be exploited without some initial access or knowledge of the API Gateway endpoint and REST API spec.
This post discusses a method for analyzing mobile app data sharing and provides a Python notebook and guide to enable anyone to monitor and investigate how apps share location and other personal data. The author has created visualization tools showing how adtech companies like Unity dominate mobile game traffic, with hundreds of data requests happening within seconds of opening an app. The guide walks readers through setting up mitmproxy to intercept mobile traffic, recording app sessions, and analyzing the captured data to discover what personal information is being shared with third parties.
Pillar Security provides security controls throughout the entire AI lifecycle, from integrating with existing code repositories and data infrastructures to mapping AI models, datasets, and frameworks.
BlackCat is a PowerShell module designed to assess the security posture of Azure environments.
Corsha provides a machine identity platform (m-IdP) that authenticates, manages, and governs the growing traffic between machines, facilitating secure multi-factor authentication (MFA) between any machines.
Florida's draft bill, which requires social media companies to implement encryption backdoors for law enforcement, has advanced to the Senate floor. The "Social Media Use by Minors" legislation would also require parental access to children's accounts and prohibit the use of disappearing messages for minors. Critics argue the bill would compromise security and make users less safe.
MCP servers are the future of security as they can unify disparate security tooling, handle the massive amounts of data used in security, and enable security professionals who don't know how to code. MCP servers offer a fully customized, single-pane-of-glass interface for organizations. Authentication and auditing remain issues that need to be implemented outside of the spec.
This document details a two-month investigation by cybersecurity researchers who discovered North Korean IT workers infiltrating legitimate open-source projects, particularly through the freelance platform onlyDust. The researchers identified three leading actors (0xExp-po, bestselection18/Hiroto Iwaki, and aidenwong812/cryptogru812) who created elaborate false identities, manipulated commit histories, and received payments totaling at least $1,874 across 11 repositories while contributing 62 pull requests. The investigation highlights serious security risks, including potential supply chain attacks, as these DPRK IT workers often collaborate with North Korean hacking teams to identify targets and establish initial access for future attacks.
Monitor AWS documentation changes and security updates in real-time and track modifications across all AWS services to stay informed about critical security changes.
A House report warns that DeepSeek, a Chinese AI tool, poses national security and economic risks to the U.S. due to its low cost, ties to Chinese entities, and use for intelligence gathering on Americans, and recommends stricter export controls and closer monitoring of emerging AI technologies.
Microsoft Office 2016 and 2019 will lose support after October 14, so users are advised to upgrade to Microsoft 365 or Office 365 to avoid security risks and maintain support.
A federal judge has ruled that Google illegally monopolized parts of its ad tech business, specifically in publisher tools used for selling ads. Although the court dismissed allegations related to Google's advertiser-focused tools, the ruling highlighted anti-competitive conduct affecting publishers and consumers. This decision follows Google's prior monopoly violation in the search market.
Influential creators now drive far more impact than brand-owned channels. They generate up to 321X more engagements and 42X greater reach. Nike, Adidas, and Gymshark lead in Ripple Impact through strong creator partnerships and viral storytelling. Brands like Nike, Adidas, and Gymshark lead in Ripple Impact by tapping into creator credibility, resonance, and parasocial relationships. As consumer preferences change, community-driven storytelling will be key to defending market share. Success today depends not just on scale, but on whether brand values align and resonate across the social web.
Rivian targets affluent, eco-conscious outdoor enthusiasts with vehicles like the R1T, R1S, and its Amazon EDV. It positions itself as a premium yet rugged EV brand, using experience centers, nature-focused partnerships, and direct-to-consumer sales to build loyalty. Key partnerships include a $700 million investment from Amazon for 100,000 vans and battery support from Samsung SDI. Marketing tactics like Tesla trade-ins, Hollywood product placements, and SXSW activations help it quietly grow its presence while staying true to its brand mission.
brightwheel uses educational content to drive over 100,000 monthly organic visits through a 600+ page blog focused on early childhood education. It targets both decision-makers and daily users by organizing content into categories that reflect their needs, like curriculum and financial health. Listicles, which appeal to busy educators with quick, practical ideas, make up 6 of its 10 top-performing posts. The blog also captures high-quality leads through gated downloads, collecting detailed info like enrollment size and program longevity. A 2023 switch from a subdomain to a subfolder helped quadruple organic traffic by consolidating domain authority and improving SEO performance.
Marketers should design data-informed, tiered sunset policies instead of removing unengaged contacts indiscriminately. Relying on inflated open rates, especially post-iOS 15, leads to retaining ghost contacts, so engagement signals like clicks, site visits, and purchase behavior should guide list management. A tiered approach tailors re-engagement flows and suppression timelines based on customer behavior and value. Automation should be reviewed quarterly to align with promotions, seasonality, and content relevance, preserving long-term customer relationships.
Meta's click-to-message ads offer brands a way to build immediate, personal connections. Brands should use friendly greetings, link all messaging accounts, and select the right engagement objective. Meta also recommends testing formats and using conversational copy. Advanced tips include building lookalike audiences, syncing product catalogs, and optimizing for leads or purchases. As more conversations move to DMs, these ads offer a direct way to drive engagement and sales.
Brand turnarounds usually take about five years or more, with companies like Abercrombie and Coach taking up to eight years to regain momentum. Abercrombie's revitalization began in 2016 and by 2023, it became the top-performing stock in the S&P, surpassing NVIDIA. Crocs executed a faster five-year turnaround by leaning into individuality and unique collaborations. The process typically follows three phases: laying the groundwork with a clear strategy and customer insight, building momentum through consistent marketing and product updates, and breaking through with strong consumer perception and innovation. Effective brand revitalizations rely on focused positioning, company-wide alignment, and sustained execution—not quick fixes.
2025.04.18·embeddedbrandstrategy.substack.com·6 min read·TLDR Marketing Employees recall only half of information presented using corporate jargon, compared to an 80% retention when clear language is used. This translates directly into millions of dollars of lost productivity annually. Despite marketing executives widely recognizing jargon as problematic, its usage continues to expand, particularly due to the increased reliance on AI-driven communications.
AB InBev introduced "Abandoned Nights," an innovative retargeting campaign that uses generative AI to craft personalized videos depicting alternate realities based on consumers' abandoned carts, through its e-commerce platform TaDa. Developed by R/GA, the approach merges user data with AI-generated visuals and narration, resulting in unique storytelling experiences delivered via email and messaging apps.