TLDR Founders

TLDR FOUNDERS 2025-04-18

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02STRATEGIES & TACTICS

YOU'RE PROBABLY DOING USER RESEARCH WRONG

Product teams waste resources asking the wrong questions. At a focus group in Venice, users claimed they'd never use Tinder again—yet moments later, nearly everyone admitted meeting someone through the app that year. This contradiction reveals three types of research questions with dramatically different reliability: "What did you do?" questions about past behavior yield trustworthy insights because people accurately remember their actions. "What are you doing?" questions capture unfiltered reactions in real-time, revealing genuine confusion or delight without mental editing. "What would you do?" questions about future behavior are the least reliable, since human imagination is flawed and influenced by virtue signaling, yet most common.

blog.ravi-mehta.com4 min read

YOU SHOULD PROBABLY FORM A MONETIZATION COUNCIL

Most companies have no one truly owning pricing decisions - leading to endless meetings where nothing happens. With AI changing how customers use products, flat-rate pricing won't work when one user consumes 100x more than another. Create a cross-functional team (Sales, Marketing, Product, and Finance) with actual decision-makers who meet regularly to approve experiments and make data-driven changes. Without this process, your pricing will grow stale as your product evolves, leaving money on the table.

elenaverna.com4 min read

GPT 4.1 PROMPTING GUIDE

This guide gives some helpful high-level tips and includes a very clear structure for prompts. According to OpenAI developers on X, the prompts in the guide mirror the formatting of the company's training dataset. This means that if you structure your prompts according to this guide, they are more likely to be in-distribution.

cookbook.openai.com21 min read

03TOOLS & RESOURCES

CHATBASE

Chatbase is a platform for building & deploying AI Agents for your business to handle customer support

chatbase.coTool

SHERLOQ (TOOLS)

Sherloq is a collaborative SQL repository that lets users save, organize, and share queries directly from its editor.

sherloqdata.io

04MISCELLANEOUS

YOUR BELIEFS ARE YOUR STRATEGY

Every founder should write a manifesto. It helps you get clear about what you're building and why it matters. A good manifesto starts with your customers. What are they trying to do? What stands in their way? Then explain how your approach is different. Why did you build things this way? Most importantly, write down what you believe. These beliefs drive your choices about features, markets, and everything else. They're your real strategy. When you finish writing, you'll see you weren't just making words. You were making choices that help you stand out when talking to customers or investors.

hellooperator.substack.com4 min read

ANNOUNCING BASE POWER'S SERIES B FUNDRAISE

Base has secured a $200M Series B funding round to develop a distributed energy network to address grid stability and rising energy demand. The company plans to expand production with a new factory in Texas and enhance utility partnerships nationwide.

basepowercompany.com5 min read