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DESIGNING THE NEW ERA OF TEAMS

The new Microsoft Teams app was crafted from the ground up to be faster, simpler, and more flexible. This post shows the design journey behind making the app more expressive, balanced, and beautiful using Microsoft's Fluent two design language.

2024.04.19
links.tldr.tech10 min readTLDR Design

UNLOCKING ICON USABILITY: INSIGHTS FROM COGNITIVE PSYCHOLOGY

Icons in digital interfaces are guided by cognitive psychology theories influenced by traits like concreteness and visual complexity. Research highlights the importance of optimizing these traits for effective interface design, emphasizing regular user testing and accessibility considerations.

2024.04.19
links.tldr.tech4 min readTLDR Design

PACKAGING DESIGN WITH AI

Tell Packify what you imagine for your packaging design and it will quickly create creative editable concepts.

2024.04.19
links.tldr.techToolTLDR Design

DEBLANK COLORS

Describe your project and discover and visualize color palettes with the help of AI.

2024.04.19
links.tldr.techToolTLDR Design

DESIGN PROPOSAL

Approach your next client with a clean, modern, fully customizable design proposal.

2024.04.19
links.tldr.techToolTLDR Design

WORKING ON THE BCWA NEW IDENTITY

The BC Weightlifting Association sought a fresh brand to promote weightlifting in British Columbia, leading Four Nine Digital to conduct surveys and develop a brand core document. Through sketching, feedback, and iterations, they crafted a logo embodying weightlifting movements and elements of the British Columbia crest.

2024.04.19
links.tldr.tech5 min readTLDR Design

HOW TO REFRAME YOUR FRUSTRATIONS

Wise designers have open minds, question their assumptions, and are rooted in the real world. They can reframe important problems and make them actionable. They don't dwell on what they can't control but take action, reframe their frustrations, and find solutions.

2024.04.19
links.tldr.tech3 min readTLDR Design

UX DESIGN IS RAPIDLY CHANGING — CAN YOU KEEP UP?

UX designers now prioritize product-focused actions and require additional skills like CX process, and parallel skills such as content creation and motion design are increasingly valuable. Despite a saturated job market, there's a shortage of top-tier creatives, prompting the need to justify designers' roles in the face of AI challenges.

2024.04.19
links.tldr.tech10 min readTLDR Design

LONGBOARDING

Defining core use for your product will set the desired end-state for user onboarding.

2024.04.19
links.tldr.tech3 min readTLDR Design

THE HORRIFIC UI/UX DESIGN OF HUMANE'S AI PIN

Humane's AI Pin doesn't work consistently, sometimes misidentifying basic facts or not giving answers, and there are many UI and UX issues, starting with the impractical way to unlock it.

2024.04.19
links.tldr.tech3 min readTLDR Design

Sponsored

WANT TO REACH TLDR'S AUDIENCE?

Fortune 50 companies like AWS and Google Cloud and fast growing startups like Vercel and Secureframe work with TLDR to reach our audience of over 4 million tech-savvy decision makers with highly customized campaigns (like this one!).

2024.04.19
links.tldr.techSponsorTLDR Founders

RAMP RAISES ANOTHER $150M CO-LED BY KHOSLA AND FOUNDERS FUND

Ramp, a spend management startup, has raised an additional $150 million in a funding round co-led by new investor Khosla Ventures and existing investor Founders Fund, achieving a post-money valuation of $7.65B. This funding, an extension of its Series D round, will be used to further Ramp's innovation in AI and automation and for potential acquisitions, building on the company's significant growth in revenue and customer base since its inception in 2019.

2024.04.19
links.tldr.tech2 min readTLDR Founders

A SCIENTIFIC APPROACH TO YOUR COMPANY AND YOUR LIFE

Scientific thinking - understanding exponential growth, energy management, and knowing which rules are breakable - can be a cognitive superpower for founders and in various aspects of life. It is important to position oneself in the right place at the right time when new technologies or businesses emerge to maximize success and wealth.

2024.04.19
links.tldr.tech6 min readTLDR Founders

7 GOLDEN RULES FOR GENERATIVE AI APPS

A new wave of AI-native enterprise applications, led by companies like Glean, EvenUp, and Typeface, are leveraging generative AI to unlock markets previously dominated by legacy incumbents. These companies have achieved rapid growth by turning services into software, rewriting core workflows, and introducing novel architectural approaches that innovate on top of foundation models.

2024.04.19
links.tldr.tech7 min readTLDR Founders

YOUR GUIDE TO ARR PER EMPLOYEE

ARR per employee is an increasingly important SaaS metric that measures a company's efficiency, with "good" levels varying based on company size and other factors. To improve this metric, companies can leverage AI and automation, measure incremental returns from sales and marketing investments, and scrutinize R&D performance and efficiency.

2024.04.19
links.tldr.tech5 min readTLDR Founders

NAILING THE CLOSE OF YOUR SALES PITCH

This article provides 8 effective sales closing phrases and 6 closing questions that salespeople can use to help seal deals with prospects. It also offers tips on how to use these phrases and questions wisely, such as building authentic urgency, making good use of follow-ups, setting clear next steps, and knowing when to pull the plug on negotiations if the prospect fails to commit.

2024.04.19
links.tldr.tech11 min readTLDR Founders

CONSISTENT CALIBER TEAMS

Make the seniority, talent, and quality of an organization's teams as consistent as possible to avoid creating a caste system with varying team capabilities and mission importance. Leaders often make incorrect assumptions about the difficulty of certain missions and then compound the problem by staffing less senior or skillful talent to handle perceived "easy missions," leading to poor outcomes.

2024.04.19
links.tldr.tech5 min readTLDR Founders

META LLAMA 3

Available now with both 8B and 70B pretrained and instruction-tuned versions.

2024.04.19
links.tldr.techToolTLDR Founders

FINDING A BUSINESS IDEA THAT YOU'LL LOVE

This article discusses the author's journey to find a business idea that is both profitable and meaningful. Following the approach of "start with community" from Sahil Lavingia's book "The Minimalist Entrepreneur," the author suggests identifying a community you care about, engaging with them to understand their problems, and then building a business that solves those problems for people you genuinely care about.

2024.04.19
links.tldr.tech4 min readTLDR Founders

SELLING SATISFACTION

This analysis explores the correlation between software product satisfaction and sales rep satisfaction by analyzing data from 262 software companies using metrics from G2 and RepVue. Key findings indicate that factors such as ease of use, customer type, and implementation methods significantly influence quota attainment and overall sales organization health, with notable variations across different software categories and customer segments.

2024.04.19
links.tldr.tech2 min readTLDR Founders

PAUL GRAHAM'S PLAIN RHETORIC

This article analyzes Paul Graham's writing style, describing it as a distinctive "plain style" that is persuasive and conversational, utilizing rhetorical techniques and narrative elements to engage readers. It compares Graham's approach to historical essayists like Francis Bacon and notes that while Graham's essays are simple and direct, they are also carefully structured to explore and persuade on various topics, particularly within the tech and startup sphere.

2024.04.19
links.tldr.tech6 min readTLDR Founders

IF IT'S NOT SIMPLE, IT FAILS

The key to building a successful fast-growing company is to keep the process simple, rather than following complicated startup best practices and frameworks.

2024.04.19
links.tldr.tech2 min readTLDR Founders

THE MOST PROFITABLE SOFTWARE COMPANY IN Q1 2024

Ethereum's impressive 45% net income margin from $825m in revenue highlights its potential value in the web3 space, outperforming many traditional software companies in profitability metrics by a long margin.

2024.04.19
links.tldr.tech1 min readTLDR Founders

OMNI HOTELS SAYS CUSTOMERS' PERSONAL DATA STOLEN IN RANSOMWARE ATTACK

Omni Hotels has confirmed that cybercriminals stole customers' personal information, including names, email addresses, postal addresses, and guest loyalty program data. The ransomware gang Daixin claimed responsibility and threatened to leak customer records dating back to 2017 on its dark website, a common extortion tactic.

2024.04.19
links.tldr.tech3 min readTLDR InfoSec

CISCO DISCLOSES HIGH-SEVERITY VULNERABILITY, EXPLOIT CODE RELEASED

Cisco has disclosed a high-severity vulnerability in the Integrated Management Controller that affects various devices. A patch has been provided by Cisco to address the root escalation vulnerability. Exploit code has been released publicly, but there have been no known exploitations of the issue reported yet.

2024.04.19
links.tldr.tech2 min readTLDR InfoSec

THE WINDOWS REGISTRY ADVENTURE #1: INTRODUCTION AND RESEARCH RESULTS

In this two-part series of blog posts, Google Project Zero details how it audited the Windows Registry for bugs over a 20-month period, resulting in 50 CVEs filed and fixed by Microsoft. The research led to the discovery of various memory corruption vulnerabilities with different exploitability levels. Upcoming blog posts will delve into practical exploitation techniques using registry vulnerabilities.

2024.04.19
links.tldr.tech8 min readTLDR InfoSec

MIGGO (PRODUCT LAUNCH)

Miggo's ADR (Application, Detection, and Response) is designed to do for applications what EDR does for endpoints. The ADR shows how people are using the application. It establishes baseline standards of behavior between different services, data flows, and authentication mechanisms, allowing it to identify and prevent subsequent malicious activities – in real time.

2024.04.19
links.tldr.techTLDR InfoSec

DNSVIZ

DNSViz is a tool suite for the analysis and visualization of DNS behavior including DNSSEC.

2024.04.19
links.tldr.techGitHub repositoryTLDR InfoSec

OPENAI'S GPT-4 CAN EXPLOIT REAL VULNERABILITIES BY READING SECURITY ADVISORIES

In a new paper, researchers from the University of Illinois Urbana-Champaign claim that AI agents combining large language models like OpenAI's GPT-4 with automation software can successfully exploit real-world security vulnerabilities by reading security advisories. They tested GPT-4 on 15 one-day vulnerabilities and it could exploit 87% of them, outperforming other models and open-source scanners.

2024.04.19
links.tldr.tech3 min readTLDR InfoSec

Sponsored

WANT TO REACH TLDR'S AUDIENCE?

Fortune 50 companies like AWS and Google Cloud and fast growing startups like Vercel and Secureframe work with TLDR to reach our audience of over 4 million tech-savvy decision makers with highly customized campaigns (like this one!).

2024.04.19
links.tldr.techSponsorTLDR Marketing

TIKTOK NOTES: EVERYTHING WE KNOW ABOUT THE NEW PHOTO APP

TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.

2024.04.19
links.tldr.tech6 min readTLDR Marketing

AMAZON INTRODUCES AN INTERACTIVE AND SHOPPABLE AD-SUPPORTED CHANNEL ON PRIME VIDEO AND FREEVEE

Customers in the United States can now shop alongside their favorite creators, brands, and celebrities on Amazon Live's new interactive, shoppable, and free ad-supported (FAST) channel on Prime Video and Freevee. While watching the new channel, customers can open the Amazon Shopping app on their phone, type “shop the show” into the search bar, and they'll be directed to a carousel highlighting featured products they see on TV in real time.

2024.04.19
links.tldr.tech3 min readTLDR Marketing

3 WAYS TO INCREASE EMAIL & SMS FREQUENCY

This piece highlights 3 brands that saw increased results when they started sending more emails to their customers. When Aura Bora shifted its focus from acquisition to retention, it doubled its brand emails while maintaining engagement and exceeded revenue forecasts. Proozy used AI for personalized, high-volume campaigns, tailoring deals to customer preferences. This led to a 120%+ increase in SMS click rates YoY. Linksoul reduced unsubscribes by integrating SMS and email flows, which resulted in an 80%+ revenue boost.

2024.04.19
links.tldr.tech7 min readTLDR Marketing

INFLUENCER MARKETING TASKS YOU SHOULD & SHOULDN'T AUTOMATE

Introducing automation into influencer marketing workflows is a thin line to walk because it's a relationship business. Creators like to feel special, valued, and noticed. Tasks you should not automate include sending collaboration offers, negotiating deals, giving feedback, and doing outreach. Meanwhile, for tasks like onboarding, tracking content, and answering FAQs — that's when tools like Modash, Chatbots, Social Snowball, or Trello play a critical role in streamlining repetitive workflows.

2024.04.19
links.tldr.tech13 min readTLDR Marketing

CHATGPT PROMPT TO AUTOMATE AD CAMPAIGN SETUP

A templated prompt to find high-intent keywords relevant to an existing landing page and then organize them into themed ad groups. The process requires you to upload a PDF of your landing page to ChatGPT.

2024.04.19
links.tldr.tech2 min readTLDR Marketing

INSIDER'S CONTENT BRIEF TEMPLATE

This post shares a template of a content brief used at Insider. The template connects the dots between strategy and execution and ensures the content team has everything they need to work on a project. The content brief should be approved by Product and Marketing before it lands in the hands of the Content team. This eliminates hours of back-and-forth edits.

2024.04.19
links.tldr.tech1 min readTLDR Marketing

THE STRATEGY SECRET OF TRADER JOE'S

The most notable strategy secret of Trader Joe's is the brand's willingness to leave money on the table. Its competitors offer online shopping and generate a significant amount of revenue from it, but Trader Joe's chooses not to. This is an intentional choice to prioritize long-term competitive advantage over a commercial opportunity. The brand's core strategic angle comes from its in-store experience, specifically the sense of surprise generated by its rotating selection of quirky products. This has led the brand to be the top grocery store in the U.S. in terms of revenue per square foot.

2024.04.19
links.tldr.tech4 min readTLDR Marketing

THE 4 DIFFERENT TYPES OF B2B REFERRAL MARKETING PROGRAMS

An effective referral program typically leads to higher lead quality, lower CAC, and higher LTV. The 4 types of these programs are user referral, affiliate referral, influencer referral, and value added referral. This article describes the pros and cons of each type of program and provides a best-in-class example of each.

2024.04.19
links.tldr.tech15 min readTLDR Marketing