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CRYPTO WILL 10X INTERNET UX

Crypto's path to hundreds of millions of users will come by making the user experience drastically better than Web2. Passwordless keys, web wallets, smart contract accounts, and open social graphs remove many frustrations around having multiple accounts, two-factor authentication, and siloed information. Signing into new apps will be a one-click process, with all relevant information and finances immediately available. Crypto will make the internet more usable and interconnected than ever before.

2024.04.23
links.tldr.tech4 min readTLDR Crypto

STABLECOIN GAINS FILTER TO MARKET LEADER

Although overall stablecoin supply has increased year-over-year, USDT, the market leader, has seen the majority of gains ($85 billion to $110 billion market cap) whereas USDC supply has risen from $31 billion to $34 billion.

2024.04.23
bit.ly1 min readTLDR Crypto

COCA-COLA PULLS APART ITS ICONIC RED-AND-WHITE LOGO TO ENCOURAGE RECYCLING

In an innovative effort to encourage more recycling, Coca-Cola's latest campaign depicts the Coke logo as crushed and distorted, mimicking how it would appear on a recycled aluminum can. The campaign aims to motivate consumers to recycle their empty Coke cans and bottles by tapping into the incredible brand recognition of the red-and-white logo, which research shows is recognized by 94% of the world's population.

2024.04.23
links.tldr.tech2 min readTLDR Design

META'S LLAMA 3 INTRODUCES THE FASTEST AI IMAGE GENERATION WE'VE SEEN

Llama 3 has been praised as the best free large language model. Meta is demonstrating its capabilities with real-time AI image generation in WhatsApp. The company says Llama 3 produces sharper and better images than Llama 2 with improved text rendering. Additionally, the model can animate images and create GIFs. Users with access to the beta version of Meta AI can now try the new features.

2024.04.23
links.tldr.tech3 min readTLDR Design

SAMSUNG'S VISUAL DISPLAY OF ESSENTIAL, INNOVATIVE, HARMONIOUS DESIGN AT MILAN DESIGN WEEK 2024

Samsung Electronics unveiled its forward-thinking design philosophy, "Newfound Equilibrium," at Milan Design Week 2024. Designed to inspire over 1500 Samsumg designers across seven global studios to keep their design language fresh and relevant for their customers, the framework focuses on drawing inspiration from people and shaping the future. Through interactive installations, the exhibition shows off the company's big ideas about the future of technology and design, living together, and improving people's lives.

2024.04.23
links.tldr.tech3 min readTLDR Design

ETHICS IN TIMES OF GROWTH DESIGN

Growth design projects require balancing growth and ethics, ensuring ethical solutions benefit the business and users, and prioritizing genuine user value over harmful growth hacks or psychology tricks. Aligning ethical design principles with company goals, prioritizing user needs, and advocating for ethical decisions are crucial in growth design.

2024.04.23
links.tldr.tech8 min readTLDR Design

MAKE PRODUCT DESIGN GREAT AGAIN

Product design has become predictable and is in a general crisis. It needs more creativity. The main problems in the industry are expectations that unicorn designers excel in multiple areas, chaotic design recruitment, the prioritization of “Ops” over creativity in DesignOp, and how companies use Figma. The way to solve them is to go back to the basics.

2024.04.23
links.tldr.tech12 min readTLDR Design

CRAFT AT MOBBIN

Craft doesn't happen automatically and often results from slowly honing and refining - the definition of craft. For the Mobbin team, craft means obsessing over the details, knowing which details matter, and finding the right balance between form and function.

2024.04.23
bit.ly5 min readTLDR Design

FONTSCANNER (FIGMA PLUGIN)

FontScanner helps you get all font families, weights, sizes, and quantities in a Figma project. It can also select fonts based on type or size on the current page or get the names of pages that use them.

2024.04.23
links.tldr.techTLDR Design

3 MODELS FOR FRAMING SOFTWARE COMPLEXITY

Recognizing software complexity early aids in setting realistic design constraints and expectations. Using visual metaphors like Layer Cake and Back-End Iceberg, designers can guide teams to tailor their approach for balanced, engineering-centric, or design-centric projects, with discussions that empower informed choices and high-quality outcomes.

2024.04.23
links.tldr.tech4 min readTLDR Design

HOW MONZO DOES ASSUMPTION TESTING

Monzo's learnings on how to run good user research: Make sure you're sampling the right users, don't try too much in one question, avoid leading questions, try to replicate a real-life scenario to test assumptions, and work out what you're trying to test ahead of time.

2024.04.23
links.tldr.tech9 min readTLDR Design

THE DECLINE OF DESIGN

User-focused design has shifted to org-focused design, which has much to do with the current state of the web. There needs to be more tension between honoring the craft and meeting deadlines, which might be causing quality to slip.

2024.04.23
links.tldr.tech2 min readTLDR Design

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2024.04.23
links.tldr.techSponsorTLDR Marketing

WHY SOME MARKETERS ARE BETTING ON THE APPLE VISION PRO

There's been a shift in attention from the metaverse to the Apple Vision Pro. Brands have been testing immersive experiences and integrating them into users' real-world environments. Companies like e.l.f. Beauty have been seeing 50% higher conversion rates on their Vision Pro apps compared to their mobile apps. Wayfair, Lowe's, and J.Crew have released apps for Vision Pro that let users experience products through the headset. Any kind of experience designed for the headset is helping brands stand out at this point.

2024.04.23
links.tldr.tech5 min readTLDR Marketing

AVERAGE SCREEN TIME AND SOCIAL MEDIA USAGE BY REGION

This article contains charts with the average screen time and the average social media time by country. South Africa, Brazil, and the Philippines lead the list with people spending more than 50% of their time in front of a screen.

2024.04.23
links.tldr.tech1 min readTLDR Marketing

19 SMALL (BUT POWERFUL) WRITING TIPS

This post contains 19 tips to improve the quality of your writing. Remove the word “that” as it is typically unnecessary. Make the last word the most important word in a sentence. Make your first sentence a short and strong declarative statement.

2024.04.23
links.tldr.tech4 min readTLDR Marketing

WHAT IT TAKES TO LAUNCH AND GROW A SUCCESSFUL INSTAGRAM SUBSCRIPTION

This article looks at how 3 Indonesian creators grew their Instagram Subscriptions. Offer exclusive and consistent content tailored to your audience's interests and preferences. This is key to building and maintaining a close-knit community with your followers. Instagram Stories and Live are the 2 most popular content formats used by the 3 creators. They post anywhere from 5-7 Stories per day and go live 2X a week. Their fans prefer fast-paced updates on what's going on in their lives. Creators need to identify a content plan that works best for their communities.

2024.04.23
links.tldr.tech4 min readTLDR Marketing

SEO AUDIT CHECKLIST + TEMPLATE (GOOGLE SHEET)

75% of this SEO checklist applies to most websites, excluding e-commerce. 25% is specific to SaaS sites. It covers checklists for backlink audits, internal link audits, on-page SEO issues, GSC audits, and more. Links to instructions and relevant tools are also included.

2024.04.23
links.tldr.techTLDR Marketing

12 MUST-READ CRO CASE STUDIES TO INSPIRE YOUR NEXT CAMPAIGN

This article presents CRO case studies that offer insights for marketers. From enhancing in-store sales through digital marketing to maximizing ad spend with creative landing pages, each case study highlights innovative approaches and techniques to improve conversion rates and drive business growth.

2024.04.23
links.tldr.tech20 min readTLDR Marketing

X ADDS STREAMLINED AD SET-UP WITH AI-BASED TARGETING

X has launched a new, simplified process for launching ads. Its new AI-powered Optimized Targeting feature, which allows X's algorithms to reach people beyond your targeted audience when there's potential to achieve better ROI, is activated by default for Sales campaigns. X observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates in beta testing. The platform has also added a new cost estimate feature that provides a projected CPM range.

2024.04.23
links.tldr.tech1 min readTLDR Marketing

APPLYING THE BRAND GROWTH MODEL TO DR MARTENS AND BIRKENSTOCK

Dr. Martens and Birkenstock have similar financials, yet Birkenstock is valued at 10X more due to its rate of growth. This author applies her Brand Growth Model to each brand, explaining both Birkenstock's higher growth outlook, as well as steps Dr. Martens can take to reverse course. The model breaks brand building into 2 phases: definition (solving a niche problem) and scaling (expanding to new customers and/or use cases). Based on this analysis, Dr. Martens should launch marketing campaigns to reach new subcultures, run a brand campaign that opens up its relevance and desirability, and seek new brand collaborations to help with both audience and distribution.

2024.04.23
links.tldr.tech15 min readTLDR Marketing

HOW TO RUN USER CONFERENCES FOR A GROWTH TURBO BOOST

Turbo Boosts, part of the Racecar growth framework, are one-off events that accelerate growth temporarily. User conferences can generate meaningful word-of-mouth and community boost, translating into both acquisition and engagement. This author recommends answering 4 critical questions before launching a user conference and explains how two tech brands did it right.

2024.04.23
links.tldr.tech11 min readTLDR Marketing

REDDIT'S GROWTH TO 1 BILLION MONTHLY USERS, EXPLAINED

Reddit's exponential growth has positioned it as a major contender in the digital landscape, surpassing giants like Wikipedia and YouTube in specific high-value searches. Its strategies in community engagement, platform redesign, and broader audience appeals were crucial for its success.

2024.04.23
links.tldr.tech8 min readTLDR Product

NETFLIX: ENGAGEMENT MACHINE

Netflix leverages its global reach and a relentless focus on diverse content and personalized recommendations to build passionate fanbases, making it a powerful engine for viewer engagement.

2024.04.23
links.tldr.tech7 min readTLDR Product

REMAKING THE UI FOR AI (38 MINUTE PODCAST)

Anjney Midha, a General Partner at a16z, discusses the potential evolution of AI hardware as focus shifts towards AI inference workloads. He suggests that advancements in sensors, chips, and models could enable highly effective models to operate locally, leading to the development of wearable AI products that significantly enhance the human experience.

2024.04.23
links.tldr.techTLDR Product

PLATFORM SUPPORT

To grow in a context where you're handling a platform with minimal resources, focus on ensuring consistent caliber teams, being decisive in addressing platform support challenges by deprecating or optimizing, and considering centralized solutions while also investing in talent development and being realistic about personal growth trajectories.

2024.04.23
links.tldr.tech2 min readTLDR Product

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BUILDING DESIGN TOOLS FOR YOUR APP IS AN EXPENSIVE TIME DRAIN

Instead, choose IMG.LY [11]'s SDKs for an effective, fast time-to-market solution. Our SDKs offer a seamless editing experience for PHOTO, VIDEO, DESIGN EDITING, and CREATIVE AUTOMATIONS for billions of end-users — from TikTok-style video creation to Canva-like design editing. The SDKs [11] are highly customizable, cross platform, ideal for template based workflows, and highly performant. Explore IMG.LY [11]'s capabilities with live demos [11].

2024.04.23
links.tldr.techSponsorTLDR Product

HOW NOTION DRIVES PRODUCT ADOPTION WITH EMAIL

Notion has rapidly scaled its user base and valuation by capitalizing on product-led growth strategies and leveraging platforms like TikTok, leading to a current valuation of $10 billion. The company's expanded free plan and new acquisitions demonstrate its commitment to enhancing collaborative productivity and data security for diverse user demographics.

2024.04.23
links.tldr.tech11 min readTLDR Product

THE CREATIVE CRAFT FT. AI, HUMOR, & PRODUCT (45 MINUTE VIDEO)

Peter Yang, founder of Creator Economy, discusses the blend of creation and product management. He covers the importance of aligning tech evolution with personal interests to carve out niches in the creator economy, offering insights into using humor and AI to enhance productivity and maintain a customer-focused approach.

2024.04.23
links.tldr.techTLDR Product

WE'RE ALL THE NEW PICKERS IN THE FARM

Heightened uncertainty in product development roles today stems from systemic issues that treat workers as expendable rather than valued contributors. Redefining successful product teams and cultivating a culture of mutual respect and accountability is crucial. Prioritizing employee well-being is not only a social responsibility but also a key to long-term success.

2024.04.23
links.tldr.tech9 min readTLDR Product

SYSTEM DIAGRAMS ARE PERFORMANCE CACHES FOR COGNITIVE LOAD

Drawing system diagrams is crucial for managing cognitive load and facilitating effective communication within a team, as it allows individuals to offload information from their local brain-caches into a high-performance distributed cache accessible to everyone, ensuring clarity and understanding.

2024.04.23
links.tldr.tech2 min readTLDR Product

HOW TO IMPROVE DECISION-MAKING AS A PRODUCT MANAGER

To improve decision-making skills as a product manager, widen your options, reality-test assumptions through methods like A/B testing, and prepare for various outcomes including negative ones with contingency plans to pivot swiftly if needed.

2024.04.23
bit.ly1 min readTLDR Product