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TOP-OF-FUNNEL LEAD GENERATION: A VISUAL LOOK AT 58 MARKETING IDEAS

58 marketing ideas that leverage psychological triggers, craft compelling narratives, and segment the audience for personalized engagement.

4 HOT TAKES ON MARKETING RESUMES

Marketing resume tips include using modern fonts (ie. not Calibri), inserting 5-10 keywords from the JD into your summary and bullet points, and listing value props instead of every single accomplishment.

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LOST IN TRANSLATION: THE BUG THAT SPOKE RUSSIAN AND CRASHED MY APP

This author was debugging a seemingly random crash in their app, Lipo Manager, which occurred only after certain users updated their phones. They found the crash only happened if the device language was set to Russian due to an encoding issue with SQLite. The fix was simple: manually set the device locale to 'ru' specifically for Russian users. The root cause of this bug on the developer's side was because they used ORMs for data persistence on Android.

HOW TO EXECUTE END-TO-END TESTS AT SCALE

QA Wolf built a cloud-native infrastructure on Google Cloud that allows it to run large-scale end-to-end tests. Customers initiate test runs that are orchestrated by a Run Director service, with tests executing in isolated pods for reliability. QA Wolf's system not only isolates tests, but also allows the company to run tests in parallel, automatically retry failures for flake detection, and optimize resource usage to keep costs down.

STREAMLINE DESIGN SYSTEMS ACROSS WEB FRAMEWORKS

Mitosis is a tool that lets you write UI components once and use them across different web frameworks like React or Vue. This saves development time and ensures a consistent look and feel for your applications. By working with Figma, Mitosis can also streamline the process of turning designs into code.

5 WAYS TO SHOW YOUR WORK WITHOUT BEING COCKY

Sharing your work is necessary for career growth and visibility, but can be intimidating. Some good ways to share your work more naturally include using demo sessions, sharing designs before implementation, using retrospectives to acknowledge your contributions, and posting on cross-team chat channels.

THE SIMPLE SECRET OF PRODUCTIVE PEOPLE

Productive people have deep work sessions where they concentrate solely on the task at hand. It's important to schedule dedicated sessions of deep work as it actively trains your brain to focus for longer and allows you to get more work done.

A DEVELOPER'S EXPERIENCE REWRITING A NOVEL-WRITING APP

This author rewrote their novel-writing app, Fablehenge, from React to Svelte because Svelte offered faster development, less code, and a more enjoyable experience. Svelte's challenges include styling child components and Svelte 4's reactivity model. The author believes Svelte's advantages outweigh these and that Svelte could become the leading framework for new projects.

DON'T GET DUPED BY TITLES

FAANG companies might down-level experienced hires because they focus on the project's complexity, not just workers' titles. To avoid this, take on challenging projects at your current job and be clear about your target level with the recruiter. Don't be discouraged by a title change as it might just be a company-specific term.

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RX

Rx is a command-line tool that makes it easy to create, use, and share development environments. It integrates with whatever tools you're currently using and gives you a long-running VM in the cloud that is kept in sync with your local machine.

SEMANTIC CACHE

Semantic Cache is a tool for caching natural text based on semantic similarity. It's ideal for any task that involves querying or retrieving information based on meaning, such as natural language classification or caching AI responses. For example, two pieces of text can be similar but not identical (e.g., "great places to check out in Spain" vs. "best places to visit in Spain"). Traditional caching doesn't recognize this semantic similarity and misses opportunities for reuse.

LLAMA3.JS

A JavaScript implementation of Llama 3 using node-mlx, code modified from mlx-examples.

LLAMA3.JS

A JavaScript implementation of Llama 3 using node-mlx.

THE SEARCH FOR EASIER SAFE SYSTEMS PROGRAMMING

June is a new systems programming language that aims to be easier to learn and use than Rust. It simplifies memory management using grouped allocations, so related data shares a single lifetime rather than tracking individual lifetimes as in Rust.

THOUGHTS ON OPENAI

This is an internal Microsoft email from 2019 that reveals concerns about falling behind Google in AI and the motivation for partnering with OpenAI. Microsoft watched how Google Search and other AI integrations were getting better while it struggled to replicate the same success. Google's BERT-based models were ahead of Microsoft not just due to talent, but also because Google had ample AI infrastructure in place.

SELECTING THE BEST NODE.JS VERSION MANAGER

Choosing the right Node.js version manager can streamline your workflow. This article explores various options like NVM, FNM, and Volta, highlighting their strengths and weaknesses. It concludes that Volta is the current frontrunner for its ease of use, cross-platform support, and ability to manage toolchains.

SCOPE, NOT TITLES

FAANG companies evaluate your interview performance based on the scope of your past work rather than your job title, so focus on demonstrating the scope of your responsibilities to avoid being down-leveled.

POPOVER API

The Popover API, newly available in Baseline, gives web developers a standard mechanism (using pure HTML or JavaScript) for displaying popover content on top of other page content.

HOW IT ACHIEVES PLATFORM-AGNOSTIC APPS

Flutter achieves platform-agnosticism through its own rendering engine, platform channels, and packages that bridge the gap between the Flutter code and the native platform.

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EVERYTHING ANNOUNCED AT APPLE'S LET LOOSE IPAD EVENT

Apple's Let Loose showcase was all about the iPad. The next iPad Pro will be powered by an M4 chip. It will use a new display tech called Tandem OLED, which layers two OLED panels on top of each other to provide richer colors and deeper blacks. The iPad Air is now available in 11 inches and 13 inches. The Apple Pencil Pro features a new squeeze gesture and supports rotation. The new Magic Keyboard, which is only compatible with the iPad Pro, features a larger trackpad with haptic feedback as well as a row of function keys.

TIKTOK SUES TO BLOCK U.S. BAN

TikTok has filed a federal lawsuit challenging the constitutionality of the new law requiring the sale or ban of the company. The suit seeks a court order preventing the US from enforcing the law. It accuses the US of trampling on TikTok's First Amendment rights under the banner of national security. Parent company ByteDance says it can't and won't sell its US operations by the deadline, leaving litigation as its best hope to remain in the US market. It claims to have taken measures to safeguard user data and prevent Chinese influence.

SOME CASES OF ALZHEIMER'S CAUSED BY TWO COPIES OF A SINGLE GENE

Researchers have identified a genetic form of late-in-life Alzheimer's disease that occurs in people who inherit two copies of the APOE4 gene. The gene has been associated with the disease as a risk factor for Alzheimer's for years. A recent study suggests that having two copies of the gene is an underlying cause of Alzheimer's rather than just a risk factor. An estimated 15% of Alzheimer's patients carry two copies of APOE4. The gene can make symptoms begin seven to 10 years sooner than in other adults, but it also makes patients more prone to the dangerous side effects of some drug treatments. The discovery allows researchers to develop gene therapy or drugs specifically targeting the gene.

BASE POWER COMPANY

The power industry is bottlenecked by the grid - adding more renewables and electrifying more things will only make the grid less stable. The grid is buckling due to the increasing use of variable sources of electricity, decreasing grid reliability, increasing delays in building electrical infrastructure, and increasing demand for electricity. The Base Power Company is trying to fix this problem by deploying connected batteries across the grid. These batteries will store energy for use when needed, reducing strain on the grid.

DENIABLE ENCRYPTION

Deniable encryption is a concept where messages are encrypted in such a way that using a different key would reveal a different message. Theoretically, it allows people to reveal their keys without spilling their secrets. This blog post proposes a method for building a deniable encryption scheme that allows multiple passwords and messages. The full code for the method is provided.

HEADLESS UI V2.0 FOR REACT

Headless UI v2.0 for React features built-in anchor positioning, a new checkbox component, HTML form components, combobox list virtualization, a new website, improved docs, and improved hover, focus, and active state detection. The improvements are aimed at helping developers write less code and making the developer experience even better. This article details the most interesting new improvements. An upgrade guide is available for those transitioning from v1.x.

LPCAMM2 IS FINALLY HERE, AND IT'S A BIG DEAL

LPCAMM2 is a totally modular, repairable, and upgradeable memory standard for laptops. It allows consumers to buy laptops and then install more RAM as needed. LPCAMM2 supports the latest LPDDR chips for maximum speed and efficiency. This article presents a teardown of Lenovo's ThinkPad P1 (Gen 7), the first laptop to support LPCAMM2 technology. While the technology is arriving initially in a Lenovo product, it owes its existence to an alliance of tech companies working together over the course of several years.

WE'VE BEEN PUT IN THE VIBE SPACE

Search and recommendation have traditionally been kept separate, because while they occupy opposite ends of the same spectrum conceptually, they have different tooling, architectures, and machine learning goals. Large language models introduce expectations that need to be managed carefully because it is hard to guide customer intent in an open-ended solution space. This may be frustrating for consumers until specific LLM use cases are sorted out and made less general.

SWITCH 2 WILL BE REVEALED BEFORE APRIL 2025, PROMISES NINTENDO

Nintendo's President has stated that a next-generation Switch console will be announced within this fiscal year.

ENGINEERS USE ULTRASONIC REACTOR TO MAKE COLD BREW COFFEE IN UNDER 3 MINUTES

The ultrasonic reactor delivers sound frequencies of 38.8 kHz, generating cavitation bubbles that explosively fracture coffee grounds, accelerating extraction.

A 100X SPEEDUP WITH UNSAFE PYTHON

A good way to make Python code fast is by using C libraries in the right ways.

LIX

Lix is an implementation of the Nix functional package management language designed to allow evolution of the language and tooling so that developers can improve usability and ergonomics without sacrificing correctness.

HOW NOVELTY EFFECTS AND DOPAMINE CULTURE RULE THE TECH INDUSTRY

Dopamine Culture is the result of everything becoming more accessible and universal - people have access to an endless variety of choice from their handheld devices.

STORAGE CHURN

We're entering a period of churn where there will be serious competition on storage price and performance.

GARY GENSLER SAYS IT'S OUR FAULT THE SEC APPEARS SO FOCUSED ON CRYPTO

In an appearance on CNBC, SEC Chairman Gary Gensler said he believes there is a disproportionate amount of scams, fraud, and media attention in crypto compared to its market cap. He believes that the attention given to the SEC's crypto enforcement is a function of the fact that that's where the media's attention is and that he is frequently asked about crypto by financial media. Gensler did not comment on recent Wells notices or lawsuits facing Robinhood, Consensys, and others.

REVOLUT X: FINTECH FIRM VENTURES INTO CRYPTO EXCHANGE ARENA

Revolut has announced Revolut X, a dedicated cryptocurrency exchange catering to professional traders, making it the first banking institution to venture into this arena. With a user base of 40 million worldwide, Revolut aims to provide specialized trading experiences with lower transaction fees and access to digital assets like Bitcoin, Ethereum, and XRP, initially available on desktops for UK customers with plans for further expansion.

SIMPLE SELF-CUSTODIAL WALLET LAUNCH

Jorge Izquierdo, co-founder of Aragon, has introduced Tuyo, a simple self-custodial crypto wallet designed to simplify DEX interactions across multiple blockchain networks. Tuyo prioritizes user-friendliness, abstracting complex details like switching between blockchains. It integrates technologies like account abstraction to streamline transactions.

EIP-7702: A NEW ALTERNATIVE TO 3074

EIP-3074 is an upgrade for normal Ethereum wallets that adds some smart wallet functionality. It was slated for inclusion in the next Ethereum upgrade. After it was approved, Vitalik Buterin and other Ethereum researchers expressed concern about compatibility between 3074 and 4337 (standard smart contract wallet) wallets and the potential of 3074 to be broken by quantum computers. EIP-7702 fixes both of these issues.

4 BIG TAKEAWAYS FROM FARCON

Farcon was the first conference for the decentralized social media protocol Farcaster. Greater personalization is coming to Web3, with services like Daylight creating a more unique and catered Web3 experience. As part of its growth strategy, Farcaster is creating Legos for developers to build on, like its frames feature. It is encouraging users to take as many chances as possible and try out several apps and mechanisms to increase consumer adoption.

UNFILTERED THOUGHTS ON BERACHAIN

One of the biggest issues for new DeFi protocols is bootstrapping liquidity. Much like how EigenLayer connects ETH validators with Web3 protocols for economic security, Berachain's Proof of Liquidity system allows DeFi protocols to get liquidity from validators through a staked token pool. BGT is a staking and governance token, which is non-transferable and rewarded to liquidity providers, and BERA is a gas token. The liquidity flywheel is expected to work as long as the APRs on liquidity provision are sufficiently high.

WHY PEOPLE ARE TRADING MEME COINS

This thread discusses the phenomenon of trading meme coins, attributing it to a broader trend of disillusionment among young people due to economic disparities and unfulfilled promises. It suggests that trading meme coins represents a response to a perceived failure of previous generations, exacerbated by regulatory hurdles and privatized opportunities.

WHY THIS CYCLE IS COOKED

Points-based airdrops create a rift between private and public markets as the abundance of VC funding and lack of new market entrants incentivize companies to stay private longer and open at multi-billion dollar valuations. The SEC's regulatory pressure has further exacerbated this issue by making it harder for startups to distribute tokens to users, which forces retail users to farm projects for an allocation. A new, more thoughtful approach is needed to balance the interests of regulators, investors, and the community.

WEB3 GAMES HAVE 3.3 MILLION MONTHLY ACTIVE USERS

SEC DELAYS MAKING A DECISION ON THE PROPOSED INVESCO GALAXY SPOT ETHEREUM ETF

The SEC has delayed a decision on the Invesco Galaxy Ethereum ETF until July 5, 2024.

FRANKLIN TEMPLETON AND BLACKROCK BUIDL DISTRIBUTOR APPLIED FOR ARBITRUM'S STEP ALLOCATION

Franklin Templeton Digital Assets and Securitize Markets, BlackRock's BUIDL fund distributor, have applied for ArbitrumDAO's Stable Treasury Endowment Program (STEP).