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Whether cookies phase out in 2024 or 2025 doesn't really matter. Between ad blockers, multi-device browsing, and GDPR, it's time for digital marketers to bid farewell to old-school targeting [4]. The new gold standard? Your first-party data [4].
The typical Gen Alpha kid spends $45 of their own money each week. This comes out to about $50 billion annually when you put all the Gen Alphas together. About 36% earn income money through online selling or reselling, and 47% do odd jobs outside the home to get paid. Their adeptness with digital platforms and apps also makes spending accessible and frictionless. Parents are heavily influenced by their Gen Alpha children's preferences, earning them the nickname “Gateway Generation”.
Meta has unveiled a set of new generative AI features for advertisers, including image and text generators that speed up creative production. The offerings address a demand among marketers for a greater sense of control in their AI experiments and a guarantee that the end results will meet specific internal brand guidelines, like ensuring the correct colors are present in ads. Meta is also expanding its AI-powered text generation to ad headlines in addition to primary text.
This post shares 5 tips to get insights to your marketing stakeholders faster so they can make informed decisions quicker. Build an accessible insights repository that's tagged with research and business questions. Invest in quick-turnaround self-serve research platforms. There are research platforms that let you survey target audiences in days or hours (not weeks). Release bite-sized reports frequently. Each report can be based on a theme or one research study. This gives stakeholders preliminary data to work with while waiting for the rest of it.
The typical scroller reshares content when it connects with an interest, a feeling, or a belief. Once a week, pick a piece of content that's going to get you the most new eyeballs by being super sharable. First, pick the connection point that's going to convince your audience to share. Then pick a format to deliver the content through. This could be a statement, quote, meme, or trending topic. Lastly, post, test, track, and repeat. Memes may work well on Threads, but not on LinkedIn. Case study posts may get several story reshares, but nothing as an X thread. The only way to know is to test.
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Today's web users demand rich, dynamic web experiences — and that's exactly what Contentful Studio [9] helps you deliver! Unify content and design components, craft digital experience quickly, and re-use everything you build for maximum efficiency. Expedite your creativity with AI while applying design guardrails [9] that keep everything
Pinterest has launched a Media Buyer Certification within its online Pinterest Academy. The program is free and is designed to help marketers showcase their skills. To get certified, you'll need to pass a 60-question exam that covers topics like campaign activation, optimization, and reporting. No coursework is required, but you can use Pinterest's study guide and practice exam to prepare.
15 curated online reputation management tools designed to help companies monitor and manage their online brand reputation. Reputology turns reviews into actionable data, highlighting recurring themes and topics. Mention can fetch mentions up to 2 years in the past. Chatmeter allows you to understand brand sentiment and uncover issues before they harm your brand's reputation.
The Nostalgia Effect explains why people spend more when they remember their past. Researchers found that nostalgia fills people with a sense of connection and belonging, and those feelings fulfill basic human needs. Consequently, in those moments people tend to view money as less important and desirable. Marketers can use nostalgia by modernizing icons or imagery from the past, using storytelling to evoke desired emotions, or by tapping into throwbacks that Millennials or Gen Z would love.
Despite overwhelmingly positive feedback from focus groups and taste tests by nearly 200,000 people, the launch of the New Coke formula was an undeniable failure. Coke had been seeking a way to gain market share from its rival, Pepsi, but it ended up generating overwhelming customer backlash. Customers hated the New Coke simply because of what the original Coke meant to them, not because of the new drink's taste. Pepsi capitalized on Coke's failure by giving its employees the day off and declaring victory in full-page newspaper ads. This marketing blunder illustrates why brands should watch what their customers do – not what they say. Moreover, a passionate audience matters more than a great product.
The ellipsis — dot dot dot — can adjust your tone, up suspense, and even keep your readers engaged.
58 marketing ideas that leverage psychological triggers, craft compelling narratives, and segment the audience for personalized engagement.
Marketing resume tips include using modern fonts (ie. not Calibri), inserting 5-10 keywords from the JD into your summary and bullet points, and listing value props instead of every single accomplishment.