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GOOD DESIGN COMES FROM LOOKING, GREAT DESIGN COMES FROM LOOKING AWAY

Great design balances detail with a broad view but, more importantly, requires stepping beyond existing solutions. While fundamentals matter, over-referencing others can stifle creativity. Designers like Dieter Rams, Susan Kare, and Jony Ive made breakthroughs by trusting their own instincts. The hardest—and most valuable—skill is having the confidence to follow your unique perspective, embracing intuition and risk to spark true innovation.

2025.05.22
chrbutler.com4 min readTLDR Design

DOES EFFICIENCY KILL LOVE?

The design community has shifted towards care and craft over sheer efficiency. Industry leaders now see AI less as a productivity tool and more as a creative partner that supports meaningful work. Minimum viable play can spark innovation - designers should pursue personal projects free from market pressure. While AI speeds up work, the focus should be on crafting unique, emotionally rich experiences. Collaboration is still key.

2025.05.22
figma.com7 min readTLDR Design

THE WHEEL OF NOTHING

Many websites use a rotating headline tactic—dubbed “The Wheel of Nothing”—to cycle through audience types in a bid for inclusivity, but it often feels generic and unfocused. Even top design firm Pentagram recently used this approach, though its deeper messaging shows a much clearer brand identity. The takeaway: strong branding demands focus—trying to appeal to everyone risks resonating with no one.

2025.05.22
danmall.com3 min readTLDR Design

HANDY COMPONENTS

64 Figma components that blend with your design. Auto layout makes it easy to add or remove items quickly. With flexible constraints, you can drag and resize components to fit perfectly.

2025.05.22
handycomponents.appToolTLDR Design

WE'RE SO BACK, WHY EVERYONE IS SUDDENLY SO THIRSTY FOR DESIGNERS

The design world is swinging back to taste-driven, design-led products, sparked by Jony Ive's talk and Airbnb's skeuomorphic redesign. This shift pushes back against metrics-first development in favor of products with soul and care. Designers welcome the return of conviction-based design, though it's unclear if taste guarantees business success. Still, Y Combinator's push for designer-founders signals design's growing edge as code becomes commoditized.

2025.05.22
carly.substack.com5 min readTLDR Design

COMPANION–PLATFORM'S VARIABLE LOGO FOR UNCOMMON FRUITS CHANGES WITH THE SEASONS

Uncommon Fruits is a two-year art and design initiative by the Robida Collective that explores abandoned orchards and rare fruit varieties to deepen the connection between creativity and ecology. Companion–Platform crafted a dynamic, nature-inspired identity and website for the project, using organic visuals, evolving typography, and an intuitive keyword-based navigation system to reflect the initiative's poetic and exploratory spirit.

2025.05.22
itsnicethat.com2 min readTLDR Design

GOOGLE LOOKS TO LEVEL UP CRAFTSMANSHIP IN NEW AI SEARCH TOOLS

Google unveiled major AI-powered updates to Search, including tools like AI Mode, Deep Search, and Search Live, aimed at making queries more interactive, visual, and insightful while maintaining the platform's simplicity. VP of Search UX Rhiannon Bell emphasized the importance of accessible, crafted design amid rapid AI advancement, noting that UX design plays a critical role in translating powerful AI capabilities into meaningful user experiences.

2025.05.22
designweek.co.uk4 min readTLDR Design

Sponsored

SCATTERED SPIDER THREAT BRIEFING

Heard of LUCR-3 — AKA Scattered Spider, UNC3944, or Roasted Oktapus? You should: this threat actor has recently infiltrated the cloud environments of multiple Fortune 1000s.

2025.05.22
hero.permiso.ioSponsorTLDR InfoSec

DDOSECRETS PUBLISHES 410 GB OF HEAP DUMPS, HACKED FROM TELEMESSAGE'S ARCHIVE SERVER

Distributed Denial of Secrets published 410 GB of data that it stole from TeleMessage, an Israeli firm that makes modified versions of chat apps such as Signal and centrally archives messages. Some heap dumps include plaintext metadata, while others only include metadata, including sender and recipient information, timestamps, and group names. Due to the sensitive nature and PII in the messages, DDoSecrets only shared the data with journalists and researchers.

2025.05.22
micahflee.com2 min readTLDR InfoSec

VANHELSING RANSOMWARE BUILDER LEAKED ON HACKING FORUM

After a former developer for the Ransomware-as-a-Service operator VanHelsing attempted to sell the source code for the VanHelsing affiliate panel, data leak Tor sites, and builders for the Windows and Linux encryptors, VanHelsing proactively released the source code itself. The leaked source code includes the Windows encryptor, which will require modifications for other threat actors, and the source code for the affiliate panel and blog site, which can be run as is. The data VanHelsing leaked was only a subset of what the former developer attempted to sell, as it did not include any databases or the Linux builder.

2025.05.22
bleepingcomputer.com3 min readTLDR InfoSec

COINBASE SAYS ITS DATA BREACH AFFECTS AT LEAST 69,000 CUSTOMERS

Coinbase reported that 69,461 customers had personal and financial data stolen during a six-month breach. Hackers bribed support staff, stealing names, addresses, ID documents, account balances, and transaction histories. Despite a $20 million ransom demand, Coinbase refused to pay.

2025.05.22
techcrunch.com2 min readTLDR InfoSec

WHY RECREATING AN IAM ROLE DOESN'T RESTORE TRUST: A GOTCHA IN ROLE ARNS

In AWS IAM, trust policies reference ARNs in their JSON but reference an underlying, immutable principal ID, so if a role is deleted and recreated, the trust policy will also need to be recreated, even if the ARN is unchanged. This provides a security benefit in that if a role is deleted but the trust policy is unintentionally not updated, the role cannot be stealthily recreated and assume the same level of trust. Users can get around this issue by using a complete account as the principal in a trust policy with a condition block that restricts access to the specific role ARN.

2025.05.22
hackingthe.cloud4 min readTLDR InfoSec

FORGET IPS: USING CRYPTOGRAPHY TO VERIFY BOT AND AGENT TRAFFIC

In the era of AI agents, not all bot traffic is malicious. Cloudflare proposed two mechanisms for “good bots” to self-identify. The first is HTTP Message Signatures, which adds a Signature-Input header with a signature, validity period, usage tag, and a Signature-Agent header to locate the key. The second option is a new TLS flag, req_mTLS, which allows clients to indicate support for mutual TLS and identify the bot.

2025.05.22
blog.cloudflare.com10 min readTLDR InfoSec

SECURING CI/CD WORKFLOWS WITH WAZUH

CI/CD pipelines automate software development but introduce security risks like supply chain attacks and misconfigurations. Wazuh, an open-source security platform, enhances CI/CD security through log collection, file integrity monitoring, custom security rules, and more. This post dives into how to use it.

2025.05.22
links.tldrnewsletter.com5 min readTLDR InfoSec

Sponsored

ICS SECURITY RESOURCES BY THE SANS COMMUNITY

Keep up to date with the latest developments, threats, and solutions in Industrial Control Security: Register for 3 days of immersive content at ICS Security Summit & Training [11] ($795 for in-person, FREE online), then download the free white paper to learn about the Five ICS Cybersecurity Critical Controls [12] - your field-tested framework for building a stronger, threat-informed defense strategy.

2025.05.22
sans.orgSponsorTLDR InfoSec

OKTA SECURITY DETECTION CATALOG

A collection of detection rules for security monitoring with detailed descriptions of log fields used for threat analysis within Okta environments.

2025.05.22
github.comGitHub repositoryTLDR InfoSec

WPAUDIT

WPAUDIT is a hyper-configurable, modular WordPress security auditing suite engineered to automate and streamline identifying vulnerabilities and security weaknesses in WordPress installations.

2025.05.22
github.comGitHub repositoryTLDR InfoSec

POCKET ID

Pocket ID is a simple OIDC provider that allows users to authenticate services with their passkeys.

2025.05.22
github.comGitHub repositoryTLDR InfoSec

SECURITY IS A NEGOTIATION PROBLEM

This post reflects on budgeting issues with security products and shares an experience with negotiating vendors down to under 10% of initial quotes. It recommends using Google Ads to uncover competitor concerns and obtain competing quotes while downplaying the proposed solution's value. The post also highlights tactics like applying pressure and providing the sales rep with the hope of a purchase.

2025.05.22
securityis.substack.com10 min readTLDR InfoSec

M&S WARNS OF £300M DENT IN PROFITS FROM CYBERATTACK

Marks & Spencer expects a £300 million hit to next year's profits from its ongoing cyberattack, partially offset by insurance and cost mitigation. The month-long breach will force online sales offline until July, impacting food availability and operations.

2025.05.22
theregister.com3 min readTLDR InfoSec

ARE YOU READY FOR AGENTIC AI SHOPPERS AS CUSTOMERS?

AI agents can now complete purchases using network-issued tokens from major payment networks such as Visa, Mastercard, and PayPal, making them more seamless and secure. The buyer journey is being compressed into background processes where bots search, buy, and handle returns without any human input. Brands that want to sell to agentic AI shoppers need to have machine-readable product data, API-integrated inventory, and AI-friendly post-purchase flows.

2025.05.22
cmswire.com7 min readTLDR Marketing

HOW FAN-FIRST STRATEGIES CAN ENABLE BRANDS TO HARNESS THE POWER OF FANDOM

40% of UK consumers say content quality has worsened. Brands are turning to fan-first live experiences to reconnect. With 80% of Gen Z and 72% of Millennials reporting loneliness, and marketing budgets shrinking by 4.8% in Q1 2025, spend on live events and brand experiences have grown by 5.4% as a way to foster real connection. Fan-first strategies prioritize storytelling, inclusive exclusivity, subcultural relevance, and purposeful partnerships to deliver emotional resonance in a fragmented digital world.

2025.05.22
marketing-beat.co.uk3 min readTLDR Marketing

HOW THE OVSIANKINA EFFECT GREW LEADS BY 53%

SFG20 increased lead capture by 53% by redesigning its demo request form into a two-step process. The original form had multiple required fields, which lowered completion rates, but shortening it wasn't an option due to lead quality needs. The variation initially showed only three fields, then revealed more after the user started, leveraging the Ovsiankina Effect. This reduced perceived friction and encouraged more users to complete the form.

2025.05.22
conversion-rate-experts.com2 min readTLDR Marketing

USE STARS ★ NOT NUMBERS FOR RATINGS

Visual product ratings like stars or bars are perceived as higher than number-based ratings, leading to greater purchase intent. In experiments, a 3.7-star rating was judged 25.7% higher and chosen 64% more often than the same number shown numerically. Ads using visual ratings had a 52.6% higher click-through rate than those with numbers. This effect is driven by left-digit bias, which causes people to mentally round down numerical ratings.

2025.05.22
app.sciencesays.com4 min readTLDR Marketing

3 WAYS TO BE STRATEGIC WHEN MARKETING IN A RECESSION

Brands that stay visible during recessions tend to recover faster and build stronger long-term growth. Instead of cutting spend entirely, shifting to focused campaigns allows companies to stay present in the market while controlling costs. Leveraging employee advocacy can increase reach and engagement without additional spend. Lastly, partnering with an external PR firm ensures consistent messaging and helps navigate uncertain times, protecting brand trust.

2025.05.22
links.tldrnewsletter.com3 min readTLDR Marketing

TOP WAYS TO ENSURE YOUR CONTENT PERFORMS WELL IN GOOGLE'S AI EXPERIENCES ON SEARCH

Google has published new documentation on how to succeed in Google Search, including AI Overviews and AI Mode. Pages must provide a good user experience, be technically accessible for indexing, and use accurate structured data. Supporting content with quality images and videos helps with multimodal searches. Site owners should value user engagement over click volume, as AI-driven traffic often leads to more meaningful interactions.

2025.05.22
developers.google.com3 min readTLDR Marketing

DISTRIBUTION PLAYBOOK FOR B2B COMPANIES WITH LONG SALES CYCLES

Stop creating more content and start maximizing what you already have. Identify relevant topics from customer and sales insights, then record 1-hour interviews with 3 internal subject matter experts. Turn each session into a long-form article, video clips, and LinkedIn posts shared from personal profiles for higher reach. Repurpose content across your site, YouTube, and newsletters. After 3 months, boost top posts with Thought Leader Ads. At 6 months, expand reach through a LinkedIn employee advocacy program using the same content.

2025.05.22
linkedin.com2 min readTLDR Marketing

BEYOND EMPOWERMENT: THE NUANCES OF WOMEN'S REPRESENTATION IN MEDIA

Shows like “Dying for Sex” and “Yellowjackets” move beyond the empowered woman trope. They reveal that autonomy is internal and activated through complexity, not granted by others. Their success shows audiences are ready for richer, non-linear portrayals of women's inner lives. For brands and media looking to connect meaningfully with women, this means moving past surface-level portrayals to embrace vulnerability, rawness, and the full spectrum of selfhood through deeper storytelling.

2025.05.22
mediacat.uk3 min readTLDR Marketing

IS GOOGLE ABOUT TO REOPEN THE TRAFFIC FLOODGATES?

Google has started rolling out its Discover feed on desktop, a feature previously limited to mobile that shows personalized news headlines on the homepage. This change could generate a significant spike in traffic for major publishers, as desktop usage often drives higher engagement. Smaller independent creators are excluded, and the shift may incentivize content tailored to algorithmic preferences over audience needs and interests.

2025.05.22
simonowens.substack.com2 min readTLDR Marketing

WHAT IS A PRE-POST?

A pre-post teases or poses a question about a topic ahead of publishing longer content to gauge interest and build momentum.

2025.05.22
linkedin.com1 min readTLDR Marketing

YOU CAN SERIALIZE A PROMISE IN REACT

React Server Components enable a unique pattern where promises can start on the server and finish on the client. While JSON can't serialize promises, React 19 provides built-in solutions through `renderToReadableStream` (server) and `createFromReadableStream` (client). This allows for smooth data flow between server and client components, supporting over 20 data types beyond just promises.

2025.05.22
twofoldframework.com5 min readTLDR Web Dev

INSTAGRAM'S RECOMMENDATION SYSTEM SCALING

Instagram scaled its recommendation system to over 1,000 ML models by fixing infrastructure maturity gaps. They built a model registry for central model management, automated the launch process to reduce time from days to hours, and implemented model stability metrics to monitor prediction accuracy.

2025.05.22
engineering.fb.com19 min readTLDR Web Dev

I THINK THE ERGONOMICS OF GENERATORS IS GROWING ON ME

JavaScript generators (created with `function*` and `yield`) are great ways to work with sequences of values. They provide lazy evaluation, encapsulate their own state, and simplify recurring tasks like pagination. Unlike traditional approaches, generators separate concerns by managing their own internals, making code more maintainable.

2025.05.22
macarthur.me16 min readTLDR Web Dev

GEMINI DIFFUSION

Gemini Diffusion is Google's new LLM. It uses diffusion instead of autoregression for text generation. Initial impressions show that it is exceptionally fast, with Google claiming similar performance to Gemini 2.0 Flash-Lite but five times faster.

2025.05.22
simonwillison.net2 min readTLDR Web Dev

LLM FUNCTION CALLS DON'T SCALE; CODE ORCHESTRATION IS SIMPLER, MORE EFFECTIVE

Relying on LLMs to directly process the output of tool calls, especially large JSON blobs from MCP servers like Linear and Intercom, is inefficient and expensive due to token limits and potential data inaccuracies. Instead, parsing the structured data returned by these tools and having the LLM orchestrate code execution for data processing is a more scalable and reliable approach.

2025.05.22
jngiam.bearblog.dev6 min readTLDR Web Dev