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Marketers sit on a goldmine of customer insights trapped in sales calls, support chats, and interview transcripts. AI can help extract these insights - but getting reliable results takes more than a fancy prompt.
AI agents can now complete purchases using network-issued tokens from major payment networks such as Visa, Mastercard, and PayPal, making them more seamless and secure. The buyer journey is being compressed into background processes where bots search, buy, and handle returns without any human input. Brands that want to sell to agentic AI shoppers need to have machine-readable product data, API-integrated inventory, and AI-friendly post-purchase flows.
40% of UK consumers say content quality has worsened. Brands are turning to fan-first live experiences to reconnect. With 80% of Gen Z and 72% of Millennials reporting loneliness, and marketing budgets shrinking by 4.8% in Q1 2025, spend on live events and brand experiences have grown by 5.4% as a way to foster real connection. Fan-first strategies prioritize storytelling, inclusive exclusivity, subcultural relevance, and purposeful partnerships to deliver emotional resonance in a fragmented digital world.
SFG20 increased lead capture by 53% by redesigning its demo request form into a two-step process. The original form had multiple required fields, which lowered completion rates, but shortening it wasn't an option due to lead quality needs. The variation initially showed only three fields, then revealed more after the user started, leveraging the Ovsiankina Effect. This reduced perceived friction and encouraged more users to complete the form.
Visual product ratings like stars or bars are perceived as higher than number-based ratings, leading to greater purchase intent. In experiments, a 3.7-star rating was judged 25.7% higher and chosen 64% more often than the same number shown numerically. Ads using visual ratings had a 52.6% higher click-through rate than those with numbers. This effect is driven by left-digit bias, which causes people to mentally round down numerical ratings.
Brands that stay visible during recessions tend to recover faster and build stronger long-term growth. Instead of cutting spend entirely, shifting to focused campaigns allows companies to stay present in the market while controlling costs. Leveraging employee advocacy can increase reach and engagement without additional spend. Lastly, partnering with an external PR firm ensures consistent messaging and helps navigate uncertain times, protecting brand trust.
Google has published new documentation on how to succeed in Google Search, including AI Overviews and AI Mode. Pages must provide a good user experience, be technically accessible for indexing, and use accurate structured data. Supporting content with quality images and videos helps with multimodal searches. Site owners should value user engagement over click volume, as AI-driven traffic often leads to more meaningful interactions.
Stop creating more content and start maximizing what you already have. Identify relevant topics from customer and sales insights, then record 1-hour interviews with 3 internal subject matter experts. Turn each session into a long-form article, video clips, and LinkedIn posts shared from personal profiles for higher reach. Repurpose content across your site, YouTube, and newsletters. After 3 months, boost top posts with Thought Leader Ads. At 6 months, expand reach through a LinkedIn employee advocacy program using the same content.
Shows like “Dying for Sex” and “Yellowjackets” move beyond the empowered woman trope. They reveal that autonomy is internal and activated through complexity, not granted by others. Their success shows audiences are ready for richer, non-linear portrayals of women's inner lives. For brands and media looking to connect meaningfully with women, this means moving past surface-level portrayals to embrace vulnerability, rawness, and the full spectrum of selfhood through deeper storytelling.
Google has started rolling out its Discover feed on desktop, a feature previously limited to mobile that shows personalized news headlines on the homepage. This change could generate a significant spike in traffic for major publishers, as desktop usage often drives higher engagement. Smaller independent creators are excluded, and the shift may incentivize content tailored to algorithmic preferences over audience needs and interests.
Google unveiled the Gemini 2.5 Pro AI model with faster processing, Google Beam for 3D video chats, real-time translation in Google Meet, and Agent Mode to automate tasks.
A pre-post teases or poses a question about a topic ahead of publishing longer content to gauge interest and build momentum.
A visual of LinkedIn's algorithm post lifecycle.