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WHY LEADERS FAIL AT GETTING ACTIONABLE FEEDBACK

As a leader, it can be really hard to solicit genuine feedback from your employees. Success comes from how you package the request. You need to be comfortable with discomfort and come to the table with the right question set. Most importantly, take action on the feedback.

2023.12.01
hackernoon.com7 min readTLDR Founders

THE ART OF ESTIMATION

When quoting for a gig, or perhaps pricing your product for the first time, we tend to undervalue the service we’re providing. We’re sometimes insecure about our value and we don’t want to lose the opportunity. Think holistically about how you position your price to ensure you’re offering the best offer, not the cheapest.

2023.12.01
seths.blog2 min readTLDR Founders

EMERGENCY IOS PATCH MARKS 20 ZERO-DAYS IN 2023

Apple has released an emergency patch to fix two new actively exploited zero-day vulnerabilities in the WebKit browser engine. The vulnerabilities allow attackers to gain sensitive information via an out-of-bounds read weakness and code execution via a memory corruption bug. These two vulnerabilities mark 20 zero-days reported in iOS during 2023.

2023.12.01
bleepingcomputer.com2 min readTLDR InfoSec

TRAP; RESET; POISON; - TAKING OVER A COUNTRY KAMINSKY STYLE

This post covers the research of an exotic DNS Cache Poisoning vulnerability that could have manipulated DNS name resolution for an entire country. The exploitation of this issue would have allowed threat actors to cause serious harm. This is an in-depth look at all the technical intricacies of the attack and how to TRAP, RESET, and POISON a DNS resolver.

2023.12.01
sec-consult.com7 min readTLDR InfoSec

ETW INTERNALS FOR SECURITY RESEARCH AND FORENSICS

This post discusses the importance of Event Tracing for Windows (ETW) in endpoint detection and response solutions. It explores the internal workings of ETW and provides techniques to tamper with or bypass ETW-based EDRs, hook system calls, or gain access to ETW providers normally reserved for anti-malware solutions. The post also explains how to identify which processes are consuming ETW events.

2023.12.01
blog.trailofbits.com11 min readTLDR InfoSec

PIIANO FLOWS (PRODUCT LAUNCH)

Piiano Flows finds potential data leaks inside source code and ensures that sensitive information, such as Personally Identifiable Information (PII), credentials, and financial information, are protected before faulty code reaches production

2023.12.01
piiano.comTLDR InfoSec

AWESOME GPT AGENTS FOR CYBERSECURITY

A community-driven attempt at creating a definitive list of GPT agents for use in both offensive and defensive cybersecurity. The project doesn’t currently include any filtering, categories, or other sorting.

2023.12.01
github.comGitHub repositoryTLDR InfoSec

ACTIVE DIRECTORY CANARIES

Active Directory Canaries is a detection primitive for AD enumeration techniques using the Directory Service Object Access: Failure audit event. This repository contains Powershell scripts that deploy the canaries.

2023.12.01
github.comGitHub repositoryTLDR InfoSec

FASTLY ANNOUNCES PLAN TO STOP DOMAIN FRONTING

Domain fronting is a technique for bypassing internet censorship by placing a different/forbidden host in an HTTP Host header rather than in the TLS SNI and DNS query. This technique is also commonly used by malware groups to bypass firewalls. Fastly now joins other CDNs like AWS, Cloudflare, and Microsoft in blocking domain fronting.

2023.12.01
github.com2 min readTLDR InfoSec

MAJORITY OF US SITES ARE UNPROTECTED AGAINST SIMPLE BOTS

DataDome SAS tested over 9,500 of the largest US-based websites to see how they performed against nine different bot attacks. 68% of sites were unprotected against simple bot attacks while only 10% blocked all nine different attacks. E-commerce sites proved to be the most susceptible to bot attacks and gambling sites proved to be the least.

2023.12.01
siliconangle.com2 min readTLDR InfoSec

HACKERS BREACH US WATER FACILITY VIA EXPOSED UNITRONICS PLCS

Hackers have breached a US water facility by hacking into Unitronics Programmable Logic Controllers (PLCs) exposed online. CISA is warning that this could lead to severe repercussions, such as water supply contamination through manipulating the device to alter chemical dosing, service disruption leading to a halt in water supply, and physical damage to the infrastructure.

2023.12.01
bleepingcomputer.com2 min readTLDR InfoSec

GOOGLE SEARCH ADDED NEW ORGANIZATION MARKUP

Google expanded the fields included in Organization structured data—it now supports name, address, contact information, and other business identifiers. This helps users find accurate details about your business or organization.

2023.12.01
searchengineland.com2 min readTLDR Marketing

DECREASE LINKEDIN AD CPC BY SWITCHING FROM CLICK TO IMPRESSION OBJECTIVES

A tech company was running CPC campaigns on LinkedIn, with the goal of driving website visits. The team found that campaigns with a CTR of more than 1% had 2-3x higher CPMs than the suggested bidding range. They switched these campaigns to impression-based bidding, which resulted in a 55% decrease in CPC and a 30% increase in conversions.

2023.12.01
cxl.com2 min readTLDR Marketing

HOW TO AVOID EMAILS GOING TO THE SPAM FOLDER – WORDS TO AVOID AND MORE

This article tackles methods to prevent emails from ending up in the spam folder, dismissing the myth of spam trigger words. Instead, it stresses the significance of a professional email address, authentication, low complaint rates, engaging content, clear sign-up expectations, segmented engagement, and legal compliance with the CAN-SPAM Act.

2023.12.01
blog.aweber.com6 min readTLDR Marketing

ANALYZING THE SEO PLAYBOOK OF DIGITAL GOLIATHS

This report shares 41 detailed insights from companies dominating Google Search results right now, including what they’re doing to stay ahead of the competition. Examples include Nextdoor, Hearst, and WIRED.

2023.12.01
detailed.com35 min readTLDR Marketing

THE "15% + 1 LEVEL" RULE FOR CREATING BUY-IN AND MOVING IMMOVABLE THINGS

A lot of Growth leaders have a comprehensive understanding of what is wrong within their organization, but they can’t get buy-in for their ideas. The “15%” and “plus 1 level” rule challenges you to think bigger than what you can individually change. Instead of thinking about your resources, think about the resources that are at the disposal of your boss (1 level higher). Then make a business case with an impact of at least 15% of that person’s P&L, which makes it large enough to be worth their time.

2023.12.01
leahtharin.com3 min readTLDR Marketing

FROM OBSCURITY TO OPPORTUNITY: DEMYSTIFYING DARK SOCIAL

This article discusses "dark social," where content sharing occurs through private channels like DMs or private communities, making tracking and attribution challenging for marketers. Strategies suggested include using UTMs, social listening tools, engaging in social forums, and creating custom sharing pages.

2023.12.01
oktopost.com6 min readTLDR Marketing

WHAT MAKES A GOOD SOCIAL MANAGER?

In this interview, the Head of Organic Social at Crocs outlines shifts in social media marketing and skills crucial for social managers. With the industry's rapid evolution and its increasing significance, key skills include adaptability, ability with videos and data analysis, and empathy.

2023.12.01
milkkarten.net5 min readTLDR Marketing

MY FAVORITE INTERVIEW QUESTIONS FROM 100+ GUESTS (20 MINUTE PODCAST)

This podcast episode presents a curated collection of 17 insightful interview questions from top product leaders from Retool, Ramp, and more. These questions cover key areas like self-awareness, handling ambiguity, and decision-making. They are useful for both interviewing candidates and preparing for upcoming interviews in Product.

2023.12.01
lennyspodcast.comTLDR Product

EXOTIC METRICS: A PARABLE FOR PRODUCT PEOPLE

"Exotic Metrics" showcases the tendency of product teams to overcomplicate success metrics, evolving from straightforward measures to complex, unactionable metrics. This common pitfall in product teams leads to metrics that are challenging to calculate, influence, and utilize effectively.

2023.12.01
linkedin.com3 min readTLDR Product

PRODUCT OR FEATURE ROLL-OUT STRATEGIES

This post gives an overview of different ways to roll out a new product. It also provides a framework of key factors to think through before making the choice on rollout strategy.

2023.12.01
linkedin.com3 min readTLDR Product

PRODUCT LEADERSHIP PRINCIPLES

This article provides a PM’s view on 13 product leadership principles that are crucial to the role. The list provides an opportunity for the reader to think through their own biases and philosophies when it comes to product management.

2023.12.01
runthebusiness.substack.com4 min readTLDR Product

SHIP TO LEARN

How to move fast to learn - but not recklessly - and take responsibility to improve as you go.

2023.12.01
paulrissen.com3 min readTLDR Product

6 CORE COMPETENCIES OF A PRODUCT MANAGER

The “Product Manager's Hexagon” outlines six core competencies essential for product managers: leadership, business, tech, design, execution, and personal development. Each area encompasses vital skills like effective communication, market research, software knowledge, design principles, and emotional intelligence.

2023.12.01
twitter.com2 min readTLDR Product

THE QUESTION BEHIND THE QUESTION

Mastering the "question behind the question" technique is crucial for effective communication and decision-making for PMs. This article highlights strategies to uncover and address deeper concerns behind surface questions such as cutting neverending back-and-forth or understanding others’ concerns and risks.

2023.12.01
newsletter.weskao.com5 min readTLDR Product

THE EVOLVING LANDSCAPE OF API PROTOCOLS IN 2023

REST remains the most popular API protocol in 2023 due to its simplicity, scalability, and web integration ease, despite a slight decrease in usage. GraphQL is rising in adoption for its precise data retrieval and flexible queries. Webhooks, WebSockets, and gRPC are increasingly used too. Other protocols like MQTT, AMQP, SSE, and EDI, each serve specific use cases, such as IoT and enterprise messaging.

2023.12.01
blog.postman.com12 min readTLDR Web Dev

THE WEIRDEST BUG I’VE SEEN YET

A problem arose where Chrome was crashing for users of Gusto’s internal software during an on-call rotation with Gusto's internal tools team. After ruling out the Chrome version and extensions as the causes, a stroke of luck led to the discovery that the Grammarly desktop app was a common factor among affected users. Further investigation revealed that a specific GIF file in the software was causing the crashes when Grammarly was installed. Replacing the GIF resolved the issue, although the exact reason for the crash remains unknown due to lack of access to Chrome and Grammarly's source codes.

2023.12.01
engineering.gusto.com6 min readTLDR Web Dev

PSYCHOLOGY OF SPEED: A GUIDE TO PERCEIVED PERFORMANCE

Perceived performance focuses on how users feel about the speed and responsiveness of a website or app, rather than just relying on metric-driven performance. This subjective perception is influenced by various factors, including the user's environment, device, network, and emotional state, making it difficult to quantify. Perceived performance can be enhanced by smartly communicating status and progress, keeping users engaged during load times, avoiding sudden page movements, and preventing intensive processing. This article teaches how to use design and psychological principles to increase perceived performance by users.

2023.12.01
calibreapp.com10 min readTLDR Web Dev

WHY TYPE SAFETY IS IMPORTANT

Dynamically typed languages like JavaScript and Python are known for their ease of learning and flexibility but can lead to quirks and issues due to type coercion and the lack of a solid typing system. This is why TypeScript and type hinting have gotten so popular. Statically typed languages, with modern features like type inference, offer strong type safety, catching errors at compile time and providing comprehensive documentation. However, their use results in slower development velocity and harder-to-read code.

2023.12.01
shuttle.rs9 min readTLDR Web Dev

POWERSYNC

PowerSync is a service that keeps backend SQL databases in sync with on-device databases embedded in an SDK. It currently supports Postgres and has SDKs for Flutter, React Native, and JavaScript on the web. The SDKs operate on the client side to keep both the client-side and server-side SQL databases in sync. Usually, the client-side database is a SQLite database.

2023.12.01
powersync.comToolTLDR Web Dev

ANIMOTION

Animotion lets you create CSS animations visually by dragging, resizing, rotating, clipping, and more. It includes a keyframes editor, a collection of ready-to-use animations, and 29 built-in easings.

2023.12.01
bit.lyToolTLDR Web Dev