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_*The equivalent USD value of the campaign pool of 10,000,000 NEXO Tokens is indicative, based on the market price as of May 23, 2024. Please be aware that the market price of NEXO Token may differ on the claim date._

2024.05.28
nexo.comTLDR Crypto

VANGUARD FILES FOR SPECIALIZED FUNDS TRUST, DEFINES DIFFERENT CRYPTO ASSET TYPES

Vanguard's Specialized Funds Trust registration statement defines various types of crypto assets. It labels digital currencies as assets that are a store of value, medium of exchange, or unit of account that is blockchain-based and not issued by a central authority. A digital security token invokes some type of ownership over a separate asset. A digital utility token derives value from providing access to a particular product or network.

2024.05.28
threadreaderapp.com2 min readTLDR Crypto

FTX BANKRUPTCY HEADLINES MISLEAD THE PUBLIC

Despite mainstream media headlines suggesting FTX creditors will recover over 100% of their funds, the actual value users will receive is significantly less than what the assets could/would have been worth. Creditors will receive ~118% of their funds fixed to the fiat value of their assets on FTX's bankruptcy filing date. Many of the lost currencies (e.g., BTC, SOL, and ETH) have appreciated significantly since then.

2024.05.28
links.tldrnewsletter.com2 min readTLDR Crypto

ETHEREUM LAYER 2 TAIKO GOES LIVE ON MAINNET

After two years and seven testnets, ZK rollup Taiko has launched its mainnet. Taiko is a based rollup, meaning Ethereum validators are responsible for sequencing transactions instead of foundation-controlled entities. Vitalik Buterin proposed the inaugural block.

2024.05.28
theblock.co2 min readTLDR Crypto

WHY ARBITRUM STYLUS IS A BIG DEAL

Arbitrum Stylus is reducing the barrier of entry for developers by allowing EVM-compatible smart contracts programmed in C, C++, and Rust. Stylus improves execution by 10x and scales memory by 50-100x. Since Solana programs are written in Rust, Stylus applications can be interoperable with the Solana ecosystem. It's expected to go live on mainnet in the coming months.

2024.05.28
threadreaderapp.com3 min readTLDR Crypto

FARCASTER VS. LENS PROTOCOL

Decentralized social media protocols aim to give users ownership and power over their data. Farcaster is known for its engaging content and Frames – mini-apps allowing unique interactions with onchain content. Lens Protocol has been creator-focused, with customization around following and post collection. It has a similar albeit less-used Frames competitor called Open Actions. Farcaster's memecoin DEGEN and Lens' BONSAI act as a tipping and quality content incentivization mechanism, though DEGEN has grown much larger and has its own L3.

2024.05.28
threadreaderapp.com3 min readTLDR Crypto

ANALYZING THE PERFORMANCE OF CELEBRITY-PROMOTED CRYPTO PROJECTS

Historically, celebrity-owned or promoted cryptocurrency projects have generally failed, often due to a lack of genuine interest and commitment from the celebrities themselves, who typically engage more for immediate financial gain than for long-term project development. The trend suggests minimal effort in project execution, with many using low-quality art and lacking substantial backing, casting doubt on the potential success of Caitlyn Jenner's new coin venture.

2024.05.28
threadreaderapp.com1 min readTLDR Crypto

12 EXAMPLES OF CHAINLINK POWERING RWA TOKENIZATION

Chainlink provides data, interoperability, and security to various RWA projects, including verifying the ARKB BTC ETF reserves. It supports the digitization of gold reserves, provides tamper-proof data about PayPal's PYUSD, and secures the minting and moving of tokenized T-bills. Based on the number of GitHub commits in the past month, Chainlink has been the most active RWA-related protocol.

2024.05.28
threadreaderapp.com1 min readTLDR Crypto

UNISWAP TO GO THROUGH WITH FEE SWITCH VOTE ON 5/31

Uniswap plans to go through with its vote to implement fee collection and distribution to UNI token holders on May 31. This comes after Uniswap Labs was served a Wells Notice by the SEC for operating as an unlicensed brokerage.

2024.05.28
gov.uniswap.org3 min readTLDR Crypto

ANSEM ON CELEB TOKEN LAUNCHES

Celebrities interested in crypto do not have accessible platforms to launch or get advice on their projects, which leads to missed opportunities for higher-quality initiatives and broader retail engagement in the crypto industry.

2024.05.28
threadreaderapp.com1 min readTLDR Crypto

ARGENTINA MEETS WITH EL SALVADOR TO DISCUSS BITCOIN

As countries around the world recognize the growing importance of crypto, some, like Argentina, are increasingly considering adopting Bitcoin as a reserve asset or legal tender to improve their economic positions and avoid falling behind in the global financial landscape.

2024.05.28
threadreaderapp.com1 min readTLDR Crypto

TIKTOK WILL NOW LET COMPANIES CREATE SOCIAL MEDIA CAMPAIGNS USING GENERATIVE AI

TikTok Symphony's new AI-powered ad suite offers tools for script writing and video production and automation features for matching brands with the right creative assets and audiences. With TikTok One, advertisers can connect with nearly two million creators and agencies. The new ad suite is a clear sign of how the company is fighting to stay competitive with Meta and Google, which are heavily investing in AI-enhanced ads.

2024.05.28
techradar.com1 min readTLDR Design

VISION PRO A "NEW ERA OF COMPUTING" SAYS APPLE DESIGN HEAD FOLLOWING D&AD AWARDS WIN

Apple was recognized with a Black Pencil — the D&AD Awards' highest accolade — for its visionOS operating system, which powers the recently launched Vision Pro mixed-reality headset. According to Apple's head of design, the award is a testament to the tight integration and care the design studio and engineering teams at Apple have invested into crafting a truly magical experience.

2024.05.28
dezeen.com3 min readTLDR Design

STRAVA TO ADD AI FEATURES, DARK MODE, AND NEW FAMILY PLAN

Strava will add a dark mode for all users this summer, allowing them to match their phone settings or keep the app in the dark mode. Its upcoming ‘Athlete Intelligence' feature allows users to gain better insights into their training based on AI interpretation of their data. New night heat maps will help users find safer, well-trafficked routes for activities between sunset and sunrise.

2024.05.28
connectthewatts.com2 min readTLDR Design

THE CREATIVE COLD START PROBLEM

Designers, artists, and businesses sometimes face a "creative cold start problem" that blocks their first step. To overcome this, focus on action over perfection, prototype, and experiment, use common patterns, seek balanced feedback, and align personal excitement with audience resonance.

2024.05.28
betterbydesign.cc6 min readTLDR Design

AFFORDANCE IN DESIGN SYSTEM COMPONENTS

Design systems built with proper affordances are the key to creating intuitive and versatile user interfaces. Designers can ensure that components are robust and flexible by clearly defining and implementing boundaries around their intended uses. Collaborating with product teams and applying data-informed design contributes to quantifying the impact of design decisions.

2024.05.28
voorhoede.nl8 min readTLDR Design

TO BE A DESIGNER IS TO BE A FACILITATOR

A facilitator helps others understand, collaborate, and create, fostering accessible interactions within a project. Instead of adopting an "expert" mindset, designers should support diverse community stakeholders, encouraging open communication, various perspectives, and shared understanding.

2024.05.28
links.tldrnewsletter.com11 min readTLDR Design

FIGMA.TO.WEBSITE (FIGMA PLUGIN)

Design and publish websites without leaving Figma. figma.to.website supports features like Autolayout, Components, Interactions, Variables, and Animations. The plugin creates a high-performance website with fast loading speeds, optimized code, global CDN hosting, and automatic image optimizations for all devices.

2024.05.28
figma.comTLDR Design

PATTERN GENERATOR

Superdesigner's Patterns tool allows users to easily create and customize unique, high-quality design patterns for various projects.

2024.05.28
superdesigner.coToolTLDR Design

FAMILIAR VS NOVEL

Familiar design boosts productivity by allowing users to transfer their experience between similar products, while novel design helps differentiate from competitors and adds elements of surprise. Balancing novelty with familiarity, rooted in thorough user research and testing, is crucial to meet user needs and preferences.

2024.05.28
lawsofux.com6 min readTLDR Design

IMPACT OF TOKENS ON IMAGE GENERATION

Removing or adding keywords in AI image prompts leads to unpredictable changes, highlighting the current limitations in prompt adherence. Experiments with Midjourney showed that while general concepts were maintained, specifics often deviated based on the prompt's length and detail. Iterative attempts and multiple trials remain essential to achieving desired results in AI-generated images.

2024.05.28
jakobnielsenphd.substack.com5 min readTLDR Design

BUILDING YOUR DESIGN TRIBE

Building a design tribe can revolutionize your work environment by fostering a strong support system where team members implicitly understand and help each other. Teams can achieve greater collaboration and innovation by nurturing tribal leadership and progressing through the five tribal stages. Ultimately, creating a cohesive and supportive tribe can transform your UX team's culture and performance.

2024.05.28
uxplaybook.org4 min readTLDR Design

INVESTING IN CREATIVITY

Investing in creativity involves consistent effort over time, leading to cumulative rewards and better skills.

2024.05.28
chrbutler.com2 min readTLDR Design

Sponsored

It's not dehydration that's holding you back. It's overhydration.

2024.05.28
drinklmnt.comSponsorTLDR Marketing

ADOBE'S CONTROVERSIAL MARKETING IS FUELING A WAR WITH CREATIVES OVER AI

Adobe's recent marketing for Photoshop's AI features, such as “generate background”, has sparked backlash from photographers. The controversy began when Adobe's website suggested users could “skip the photoshoot” by using AI to add or replace backgrounds, which many photographers saw as undermining their profession. Adobe has since removed the contentious language and emphasized that its AI tools are meant to enhance, not replace human creativity. This issue reflects broader tensions between creatives and tech companies over the impact of AI on creative jobs.

2024.05.28
links.tldrnewsletter.com4 min readTLDR Marketing

WHAT THE TECH IS DOMAIN SPOOFING?

Domain spoofing in digital advertising is a fraudulent scheme where scammers create websites that mimic legitimate publishers to sell fake ad inventory. The spoofed sites can distribute malware, sell illegitimate products, and are often overloaded with ads. To combat domain spoofing, advertisers use supply-path optimization. This brings buyers and sellers closer together, providing marketers with a clearer idea of where their ads end up.

2024.05.28
thecurrent.com3 min readTLDR Marketing

HOW MANY KEYWORDS PER AD GROUP IN GOOGLE ADS?

Choosing the right mix of keywords can increase your reach while also reducing unnecessary ad spend. Google lets you set up to 20,000 target items (such as keywords or customer groups) per ad group, but you should be using less than 2,000 per ad group. The exact number to use depends on your business size, campaign goals, competition, budget, and keyword match types. Over your campaign's lifespan, you should remove keywords that fail to deliver results, test new ones, and continue to track keyword performance.

2024.05.28
semrush.com14 min readTLDR Marketing

HOW TO DO AN IN-DEPTH CUSTOMER EXPERIENCE AUDIT

A CX audit involves analyzing every touchpoint from initial contact to post-purchase and identifying areas for improvement to enhance satisfaction and loyalty. It also helps prevent customer losses, as even a single negative experience can deter 45% of customers from making a purchase. An effective audit requires a skilled, cross-functional team, clear objectives, appropriate tools, and a detailed analysis of all customer interactions. The insights gained should then be linked to business metrics.

2024.05.28
marketinginsidergroup.com5 min readTLDR Marketing

CHATGPT PROMPTS USING THE “RULE OF 3” FRAMEWORK

Distilling any topic into 3 things makes it more memorable, while also making the content clear and concise. First, reframe your topic into a question. Next, use abstraction laddering to anchor it to a bigger question that more people can relate to. Finally, put your topic into 3 lists: 3 reasons why your topic matters, 3 categories that will help target the audience, and 3 extra tips. This document includes templated ChatGPT prompts to make this process easier.

2024.05.28
links.tldrnewsletter.com3 min readTLDR Marketing

MARKETING CHANNEL MENU TEMPLATE

A list of 45 channels to consider as part of your marketing strategy. Channels are labeled based on their impact on the customer journey, their cost, and their measurability. The channels cover content, CRM, events, OOH, paid, PR, social, sponsor, video, and more.

2024.05.28
kevanlee.substack.com2 min readTLDR Marketing

3 CHROME EXTENSIONS FOR SEARCH CONSOLE

GSC Guardian helps correlate Google's updates with your site's traffic by overlaying Search Console reports with information from Google's Search Status Dashboard. Google Search Console Enhanced Analytics compares clicks, impressions, and positions across two periods to analyze (via color coding) traffic fluctuations, trends, and more. GSC Crawl Stats Downloader allows you to download all crawl stats with one click, rather than manually downloading multiple CSV files from the platform.

2024.05.28
practicalecommerce.com2 min readTLDR Marketing

AI OVERVIEW'S DANGEROUS FAILS + A LIFE LESSON

Google's AI Overviews has been criticized due to its inaccuracies, which range from plain bizarre to perilous to public health. The rushed launch reveals a company that is reacting based on fear of being left behind in the 'AI race'. This article discusses examples where the AI Overview displayed incorrect information including medical misinformation, inaccurate data, and poor recommendations.

2024.05.28
moz.com10 min readTLDR Marketing

TIKTOK WORKS: MISSIONS FOR THE MODERN MARKETER

This report shares 4 missions for marketers to elevate strategies and deliver impact and growth. First, cultivate new growth by engaging both new and existing users. Second, captivate attention through creative and memorable content to build lasting brand equity. Third, explore full-funnel strategies that leverage multi-screen approaches to maximize short and long-term impacts. Lastly, scale holistically by integrating organic and paid content optimizing marketing effectiveness and providing a comprehensive performance overview.

2024.05.28
tiktok.com3 min readTLDR Marketing

4 TYPES OF HERO SECTION CTAS

4 different CTA buttons you can incorporate into your page's hero section: classic, value-focused, objection-focused, and CTAs with a form.

2024.05.28
linkedin.com1 min readTLDR Marketing

GTM MADE SIMPLE (WEBINAR)

Anthony Pierri and Robert Kaminski from Fletch, known for rewriting over 200 homepages for companies, will be rewriting Distribute's homepage in real-time on May 29 @10AM PT.

2024.05.28
us02web.zoom.usTLDR Marketing

Sponsored

USER EXPERIENCE

Customer verification and offering a great user experience are often seen as competing goals, but you can find a happy medium with the tips in Persona's newest guide [4].

2024.05.28
links.tldrnewsletter.comSponsorTLDR Product

DISENTANGLING THE THREE LANGUAGES: CUSTOMERS, PRODUCT, AND THE BUSINESS

To align customer desires, product features, and business goals, it's essential to recognize that each operates in distinct "languages" and then translate effectively between these perspectives. Customers speak in terms of personal needs and pains, product teams focus on technical execution and user stories, and business leaders prioritize financial metrics and growth strategies.

2024.05.28
longform.asmartbear.com7 min readTLDR Product

HOW SHEIN AND TEMU SNUCK UP ON AMAZON

While numerous e-commerce and direct-to-consumer startups have targeted upper-middle-class urbanites, Shein and Temu deliberately courted demographics typically overlooked by Silicon Valley. Even if Amazon maintains its dominance in the US e-commerce market, its Chinese competitors present a much more formidable threat in emerging markets.

2024.05.28
bigtechnology.com9 min readTLDR Product