TIKTOK WILL NOW LET COMPANIES CREATE SOCIAL MEDIA CAMPAIGNS USING GENERATIVE AI
TikTok Symphony's new AI-powered ad suite offers tools for script writing and video production and automation features for matching brands with the right creative assets and audiences. With TikTok One, advertisers can connect with nearly two million creators and agencies. The new ad suite is a clear sign of how the company is fighting to stay competitive with Meta and Google, which are heavily investing in AI-enhanced ads.