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AI RESHAPES CLOUD COMPUTING LANDSCAPE

AI is transforming the cloud computing landscape, with foundation models becoming the new "oil" fueling downstream applications and tooling. Big Tech companies are heavily investing in AI startups, driving intense competition and rapid innovation in areas such as base model improvement, open vs. closed source debates, and the emergence of small models and novel architectures.

2024.06.24
nextbigteng.substack.com3 min readTLDR Founders

WHAT IT TAKES TO BE VALUED AT >10X REVENUE

Achieving a premium revenue multiple in public markets requires software companies to demonstrate significant free cash flow (FCF) margin leverage and profitability at scale, with modest growth. The top software companies with high revenue multiples typically have large revenues, positive FCF, and substantial market caps, indicating that scale and profitability are more critical factors than growth alone. The current market environment is cautious, preferring to reward established companies with proven financial performance rather than making speculative bets on smaller, unproven firms.

2024.06.24
cloudedjudgement.substack.com7 min readTLDR Founders

THE MAGICAL DOT

A viral marketing trick — adding a red notification dot next to website menu items like “Pricing” to boost clicks — fell flat in practical application, underscoring the gap between social media hype and real business outcomes. Despite initial excitement and claims of increased click-through rates, the tactic failed to sustain interest or drive conversions, showing how important it is for startup founders to prioritize genuine value and audience understanding over quick-fix growth hacks.

2024.06.24
marketingideas.com3 min readTLDR Founders

9 EASY SALES CONCEPTS SO MANY GET WRONG

Sam Blond, former CRO at Brex, shared nine crucial sales concepts at SaaStr Europa 2024, emphasizing the importance of in-house recruiting, focusing on demand generation, and leveraging creative strategies to stand out. He also highlighted the value of leveraging happy customers for referrals, ensuring effective distribution of announcements, being prescriptive in the sales process, using presumptive closes, meeting prospective customers in person, and obsessing over customer implementation to drive success.

2024.06.24
saastr.com10 min readTLDR Founders

FROM DIGITAL SANDBOX TO DIGITAL GARDEN

Effective note-taking and knowledge management are crucial for personal growth and development. By capturing fleeting thoughts, ideas, and experiences, one can build a rich repository of knowledge to draw upon for future endeavors. Creating a digital sandbox and garden can help organize and cultivate these ideas, allowing them to evolve and mature over time.

2024.06.24
investing1012dot0.substack.com5 min readTLDR Founders

Sponsored

GET YOUR BRAND IN FRONT OF 4+ MILLION TECH PROFESSIONALS

If you're looking to get in front of a highly engaged tech audience, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more [11] about running your first campaign with us.

2024.06.24
advertise.tldr.techSponsorTLDR Founders

HAPPENSTANCE AI

AI-powered people search tool that finds connections based on specific criteria.

2024.06.24
happenstance.aiToolTLDR Founders

AGENT AI

Marketplace that connects users with specialized AI tools for diverse business tasks.

2024.06.24
agent.aiToolTLDR Founders

BUILDSPACE SAGE

Sage is a new place on the internet for builders, makers, and creators to find and be found.

2024.06.24
sage.buildspace.soToolTLDR Founders

SECRETS OF CLEAR THINKING: MASTERING DECISION-MAKING

Successful decision-making can be learned. Shane Parrish's book "Clear Thinking: Turning Ordinary Moments into Extraordinary Results" offers valuable insights into this process. Key elements include understanding the independence of decisions from their outcomes, recognizing and addressing human biases and defaults, creating automatic rules to mitigate weaknesses, thoroughly defining problems, evaluating options, and reflecting on decisions. Improving decision-making skills can positively impact various aspects of life.

2024.06.24
techbooks.substack.com5 min readTLDR Founders

IN DEFENSE OF “TARPIT IDEAS”

This article challenges the conventional wisdom around "tarpit ideas" in the startup world. While these ideas are often dismissed for their broad appeal and potential to drain resources, many successful consumer products started as tarpit ideas. Pursuing such ideas can be viable, especially for non-venture-backed routes and smaller-scale ambitions.

2024.06.24
workingtheorys.com4 min readTLDR Founders

WHAT IS ZIRP, AND HOW DID IT IMPACT THE STARTUP WORLD? (18 MINUTE VIDEO)

A period of low interest rates, known as ZIRP, led to an influx of money into the startup ecosystem. While this seemed beneficial, it had unintended consequences such as an overabundance of unicorns and new investors. Navigating this unusual economic landscape required founders to approach the situation cautiously and make strategic decisions to ensure their companies' long-term success.

2024.06.24
ycombinator.comTLDR Founders

HOW DO YOU FRAME DEMAND?

A company's understanding of customer demand significantly impacts its product development and business strategy.

2024.06.24
howtogrow.substack.com2 min readTLDR Founders

Sponsored

Workflow automation allows teams to automate and streamline processes like phishing attack response, suspicious login alerts, EDR, vulnerability management, and even employee onboarding. And with AI [4], teams can work faster than ever before.

2024.06.24
tines.comSponsorTLDR InfoSec

RESTRUCTURING THE BINARY NINJA DECOMPILER

Binary Ninja uses a control graph resolution algorithm to undo compiler optimizations by collapsing conditions to generate code that is more akin to what a programmer would write. Conditional complexity explosion leads to unwieldy conditional expressions in decompiled code, which could lead to the Binary Ninja decompiler in version 4.0 and prior crashing, falling back to adding gotos, or generating unsound or inaccurate code. Binary Ninja added a new set of algorithms to transform the control graph structure to optimize control flow recovery that achieved 100% accuracy in its test suite.

2024.06.24
binary.ninja12 min readTLDR InfoSec

BYPASSING OKTA'S PASSWORDLESS MFA: TECHNICAL ANALYSIS AND DETECTION

Okta FastPass is a cryptographic MFA that facilitates passwordless authentication by creating a device-bound Proof of Possession factor upon device enrollment. OktaTerrify is a tool that can be used in conjunction with OktaInk in a workflow described in the article to bypass Okta FastPass and backdoor an Okta account on a compromised host. The article also provides examples of detecting this workflow in the Okta audit log.

2024.06.24
rezonate.io7 min readTLDR InfoSec

HOW TO CREATE A PIPELINE FOR HARDENING AMAZON EKS NODES AND AUTOMATE UPDATES

A blog post from AWS Security on creating a pipeline for hardening EKS nodes. The pipeline uses EC2 Image Builder to apply the CIS benchmarks for Amazon Linux to build a custom image, then uses a State Machine to update the EKS nodes, and finally creates a Lambda function to send a weekly reminder to update if a new base image is available. A CloudFormation template is included in the post.

2024.06.24
aws.amazon.com5 min readTLDR InfoSec

AGENTIC SECURITY

Agentic Security is an open-source vulnerability scanner for testing the resilience and reliability of LLMs

2024.06.24
github.comGitHub repositoryTLDR InfoSec

REDFLAG

RedFlag is a tool that leverages AI to detect high-risk code changes. The scanning is highly configurable and can be used to scope scanning to specific changes or releases.

2024.06.24
github.comGitHub repositoryTLDR InfoSec

XONA (PRODUCT LAUNCH)

Xona is a platform designed to provide secure access to critical systems in operational technology (OT) environments.

2024.06.24
xonasystems.comTLDR InfoSec

NEW YORK GOVERNOR SIGNS BILL REGULATING SOCIAL MEDIA ALGORITHMS

Amidst increasing scrutiny on the ways that social media affects mental health, NY Governor Kathy Hochul has signed a bill to regulate how social media algorithms treat users under the age of 18. Under the SAFE For Kids Act, social media platforms will be required to display content chronologically and limit late night notifications for users under the age of 18. The New York Child Data Protection Act will restrict websites from collecting and sharing data without consent for users under the age of 18.

2024.06.24
cnn.com4 min readTLDR InfoSec

US GOVERNMENT SANCTIONS TWELVE KASPERSKY LAB EXECUTIVES

The US government has sanctioned twelve Kaspersky Lab executives due to national security concerns. The ban on selling Kaspersky antivirus software will start on July 20, impacting US customers' software updates. The US Department of Commerce added Kaspersky entities to the Entity List for their alleged cooperation with Russian military and intelligence authorities.

2024.06.24
securityaffairs.com4 min readTLDR InfoSec

ONNX STORE: PHISHING-AS-A-SERVICE PLATFORM TARGETING FINANCIAL INSTITUTION

This article discusses a Phishing-as-a-Service called ONNX that threat actors are using to orchestrate phishing attacks through embedded QR codes in PDF attachments. NNX Store is suspected to be a rebranded version of the Caffeine phishing kit that offers services like 2FA bypass mechanisms and Cloudflare protection. The platform facilitates the distribution of phishing tools and aids cybercriminals in stealing credentials for financial gain and potential ransomware attacks.

2024.06.24
blog.eclecticiq.com10 min readTLDR InfoSec

PCC: BOLD STEP FORWARD, NOT WITHOUT FLAWS

An analysis of Apple's Private Cloud Compute solution determined that while various best practices for security are followed, there are still questions around the ML tradeoffs.

2024.06.24
blog.trailofbits.com8 min readTLDR InfoSec

Sponsored

GET YOUR BRAND IN FRONT OF 4+ MILLION TECH PROFESSIONALS

If you're looking to get in front of a highly engaged tech audience, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more [4] about running your first campaign with us.

2024.06.24
advertise.tldr.techSponsorTLDR Marketing

ONLINE SHOPPERS ARE SHIFTING HABITS IN THE FACE OF INFLATION

Nearly 61% of respondents to a new survey said they had changed their online shopping habits in response to higher prices, hinting at the long-term impacts of inflation. Almost 90% of respondents said their cost of living has gone up over the past 5 years. About half of respondents said that they've considered stacking multiple coupons or reselling highly desired products. Among the factors that persuade online shoppers to buy from a certain brand are free shipping (63%), affordable goods (61%), frequent sales (36%), free and straightforward returns (34%), and loyalty incentives (33%).

2024.06.24
retaildive.com2 min readTLDR Marketing

LONG-FORM VIDEO'S UNEXPECTED COMEBACK: WHY 26+ SECONDS IS THE NEW SWEET SPOT

Contrary to the belief that modern audiences have shorter attention spans, videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023. New research from Emplifi shows that Instagram Reels and TikTok videos remain key drivers of brand engagement. While Instagram leads in median video views, TikTok has been closing the gap, indicating that audiences on both platforms are receptive to longer content.

2024.06.24
netinfluencer.com2 min readTLDR Marketing

HOW SEARCH MARKETERS CAN KEEP UP WITH GEN Z

Traditional search engines are losing relevance, with users preferring personalized recommendations from social media and other platforms. Gen Z in particular seeks trustworthy, curated shopping experiences and is wary of AI and influencer-driven information. Reddit is considered a highly trustworthy source, often on par with recommendations from friends and family. The platform offers ad tools that help brands place their products in relevant subreddit streams, capitalizing on its role as a discovery tool.

2024.06.24
business.reddit.com13 min readTLDR Marketing

HOW ONE COMPANY GENERATED $375K WITH ACCOUNT-BASED MARKETING

Fullfunnel.io created a new account-based marketing strategy to reach new clients via LinkedIn. This involved deep customer research, identifying specific prospects, and then developing the content and marketing material to reach those individuals. The team began with a small test to validate the channel. It resulted in 5 valuable connections, re-engagement with one sales opportunity, and $375K for the client.

2024.06.24
cxl.com2 min readTLDR Marketing

HOW CONTENTSQUARE RAISED ORGANIC TRAFFIC 400% IN 9 MONTHS

Contentsquare creates tools to help you understand how people engage with your content. From Aug'23 to Jun'24, the company strategically used content to 3X its monthly organic traffic. It created a series of topical articles related to qualitative data, which generated traffic and established the site as an authority on the topic. This allowed Contentsquare to expand its footing in non-brand searches.

2024.06.24
foundationinc.co8 min readTLDR Marketing

GOOGLE TURNS OFF UNIVERSAL ANALYTICS JULY 1: WHAT YOU NEED TO KNOW

Google's Universal Analytics officially shuts down on July 1, at which point all data will be deleted. Businesses that rely on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities. Prior to July 1, website owners should export Universal Analytics data, set up and configure a Google Analytics 4 property, migrate Google Ads links, and create new conversions based on GA4 events.

2024.06.24
searchengineland.com2 min readTLDR Marketing

TIKTOK LAUNCHES NEW IMAGE SHARING APP CALLED WHEE

TikTok has quietly launched Whee, a new image-sharing app designed for close friends to share spontaneous moments. It resembles Instagram but with a focus on private sharing. This comes shortly after the company released Notes, another photo-sharing app that targets broader audiences with lifestyle content. With Whee and Notes, TikTok is likely aiming to tap into private sharing trends and expand its eCommerce opportunities.

2024.06.24
socialmediatoday.com2 min readTLDR Marketing

THE MAGICAL DOT: THE GREATEST MARKETING IDEA THAT NEVER WORKED

The "Magical Dot" involves placing a notification-like red dot next to website menu items to boost click-through rates. Tremor.so tried it and initially reported a 41% increase in CTR. However, deeper analysis revealed that while clicks increased, conversions and revenue remained unchanged. This highlights the importance of scrutinizing viral marketing ideas for real impact, rather than being swayed by impressive but superficial metrics.

2024.06.24
marketingideas.com3 min readTLDR Marketing

SENTIMENT ANALYSIS EXAMPLES: HOW MARKETERS ARE UNLOCKING CONSUMER INSIGHTS

Analyzing product-specific trends in consumer perception helps inform future product releases. Performing risk assessments ahead of campaigns can also prevent potential issues and ensure successful launches. Identifying customer experience opportunities through sentiment analysis of social messages and reviews provides a holistic view of feedback.

2024.06.24
sproutsocial.com5 min readTLDR Marketing

EXPOSITION OF FRONTEND BUILD SYSTEMS

Frontend build systems evolved as JavaScript codebases grew larger and developer needs became more complex. They consist of three steps: transpilation to address unsupported language features, bundling to reduce network requests, and minification to decrease file sizes. These steps are facilitated by tools like Babel, SWC, and Webpack, among others, and enhanced by developer tools like meta-frameworks, sourcemaps, hot module replacement, and monorepo tools.

2024.06.24
links.tldrnewsletter.com14 min readTLDR Web Dev

SVG: THE GOOD, THE BAD AND THE UGLY

SVG is a widely supported and powerful format for vector graphics, but it's also bloated, complex, and not well-suited for either machine processing or direct human use. It's part of the web standard, making it annoying for implementation due to its large specification and dependencies on other standards like XLink, CSS, and JavaScript. The ideal solution would be a simpler machine-focused exchange format, potentially JSON-based, with a minimal feature set and strict test suite for universal compatibility and easier implementation.

2024.06.24
eisfunke.com7 min readTLDR Web Dev

LIVE TYPES IN A TYPESCRIPT MONOREPO

You can use custom conditions to live-update TypeScript types in monorepos. This involves user-defined conditional exports in package.json and customConditions in tsconfig.json.

2024.06.24
colinhacks.com12 min readTLDR Web Dev

THE TROUGH OF DESPAIR

Improving software design to support new features is a process that inevitably involves a temporary decline in performance before reaching a better state. The software designer's role is to envision the desired state and strategically manage the transition process, considering factors like the size of improvement steps, the time to achieve initial value, and the rate of improvement after the initial dip. This process is called "succession" and involves making choices about the design transformation, sequencing steps to minimize disruptions, and balancing risk with efficiency.

2024.06.24
tidyfirst.substack.com5 min readTLDR Web Dev