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Nearly 61% of respondents to a new survey said they had changed their online shopping habits in response to higher prices, hinting at the long-term impacts of inflation. Almost 90% of respondents said their cost of living has gone up over the past 5 years. About half of respondents said that they've considered stacking multiple coupons or reselling highly desired products. Among the factors that persuade online shoppers to buy from a certain brand are free shipping (63%), affordable goods (61%), frequent sales (36%), free and straightforward returns (34%), and loyalty incentives (33%).
Contrary to the belief that modern audiences have shorter attention spans, videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023. New research from Emplifi shows that Instagram Reels and TikTok videos remain key drivers of brand engagement. While Instagram leads in median video views, TikTok has been closing the gap, indicating that audiences on both platforms are receptive to longer content.
Traditional search engines are losing relevance, with users preferring personalized recommendations from social media and other platforms. Gen Z in particular seeks trustworthy, curated shopping experiences and is wary of AI and influencer-driven information. Reddit is considered a highly trustworthy source, often on par with recommendations from friends and family. The platform offers ad tools that help brands place their products in relevant subreddit streams, capitalizing on its role as a discovery tool.
Fullfunnel.io created a new account-based marketing strategy to reach new clients via LinkedIn. This involved deep customer research, identifying specific prospects, and then developing the content and marketing material to reach those individuals. The team began with a small test to validate the channel. It resulted in 5 valuable connections, re-engagement with one sales opportunity, and $375K for the client.
Contentsquare creates tools to help you understand how people engage with your content. From Aug'23 to Jun'24, the company strategically used content to 3X its monthly organic traffic. It created a series of topical articles related to qualitative data, which generated traffic and established the site as an authority on the topic. This allowed Contentsquare to expand its footing in non-brand searches.
Google's Universal Analytics officially shuts down on July 1, at which point all data will be deleted. Businesses that rely on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities. Prior to July 1, website owners should export Universal Analytics data, set up and configure a Google Analytics 4 property, migrate Google Ads links, and create new conversions based on GA4 events.
TikTok has quietly launched Whee, a new image-sharing app designed for close friends to share spontaneous moments. It resembles Instagram but with a focus on private sharing. This comes shortly after the company released Notes, another photo-sharing app that targets broader audiences with lifestyle content. With Whee and Notes, TikTok is likely aiming to tap into private sharing trends and expand its eCommerce opportunities.
The "Magical Dot" involves placing a notification-like red dot next to website menu items to boost click-through rates. Tremor.so tried it and initially reported a 41% increase in CTR. However, deeper analysis revealed that while clicks increased, conversions and revenue remained unchanged. This highlights the importance of scrutinizing viral marketing ideas for real impact, rather than being swayed by impressive but superficial metrics.
Analyzing product-specific trends in consumer perception helps inform future product releases. Performing risk assessments ahead of campaigns can also prevent potential issues and ensure successful launches. Identifying customer experience opportunities through sentiment analysis of social messages and reviews provides a holistic view of feedback.
New roles like creative technologists and quality engineers are emerging.
New York's new laws require parental consent for social media algorithms targeting minors and limit data collection and nighttime notifications.