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5 BEST GOOGLE ADS ALTERNATIVES TO DIVERSIFY & GROW

ADVANCED SCALING WITH FACEBOOK ADS

10 AWESOME LEAD GENERATION LANDING PAGE EXAMPLES

ORGANIZATION SCHEMA: WHAT IT IS & HOW TO IMPLEMENT IT

WHAT THE FREEMIUM!?

ILLINOIS PASSES LAW TO COMPENSATE CHILD INFLUENCERS

RESTRICTIONS

The City of New York has announced a TikTok ban on all city-owned devices after a review from the NYC Cyber Command labeled it a security threat to the city's technical network. This is yet another red flag for TikTok, which is also banned in Montana.

TWEETDECK IS OFFICIALLY BECOMING A PAID SERVICE

XPro, previously called TweetDeck, supports multiple accounts and custom feeds, making it a powerful tool for those who use X regularly. X previously announced XPro would become a paid feature at some point. Some users are now seeing a sales page for X Premium when they try to use XPro.

AMAZON EXPANDS SPONSORED PRODUCTS ADS TO OTHER APPS AND WEBSITES

Previously, Amazon's Sponsored Products ads existed only on Amazon. Ads will now appear on other sites and apps, including Pinterest, BuzzFeed, and Hearst Newspapers. Advertisers do not need to take any action to appear on these external platforms.

HOW TO CREATE AN A/B TEST IN META EXPERIMENTS

A/B testing within Meta's Experiments section allows users to test 2-5 variations of already running campaigns or ad sets to determine which performs best based on a single variable. Learn step-by-step how to set up these experiments with performance goals and key metrics to track the winning variation.

BIGQUERY

It is now possible to export user-based data from GA4 to BigQuery. Previously, it was only possible to export event-based data. This article explains how to activate the data export and the benefits of doing so.

HOW CUSTOMERS REVIEWS CAN MAKE OR BREAK YOUR BUSINESS

Customer reviews can have a great impact on a brand's reputation - 91% of online customers regularly check them. While good reviews can help build credibility, negative feedback can serve as an improvement opportunity by revealing customer pain points. It is critical to actively monitor reviews and take action on feedback.

CUSTOMER EXPERIENCE EVOLUTION: FROM 2015 INSIGHTS TO 2023 REALITIES

Customer expectations have changed since 2015, requiring marketers to adjust their strategies. This article outlines several notable changes over the last 8 years, such as the importance of brand reputation and audience connection.

INSTAGRAM’S TESTING A NEW REELS DISPLAY FOR MULTI-ADVERTISER ADS

A new variation of multi-advertiser display ads is now appearing for some Reels users.

GOOGLE ADS TRIALS ENHANCED CUSTOMER SERVICE FOR SMALL BUSINESSES

Google will offer one-on-one support to small business owners as part of a new paid pilot. A select number of agencies and advertisers have been invited to test the new program.

CHILI'S BETS MORE TV ADS WILL HELP TRAFFIC

The chain ran TV ads for the first time in three years, which led to increased visits and gave the team confidence to invest up to $60 million more.

X'S $100 MILLION A YEAR 'PROMOTED ACCOUNTS' AD FEATURE IS NO MORE

SHORTS

MICROSOFT GIVES UNVERIFIED ADVERTISERS MORE TIME

TIKTOK UPDATES MARKETERS NEED TO KNOW ABOUT

THE LATEST 2024 DIGITAL MARKETING TRENDS AND INNOVATIONS

THE TRUTH

DEMAND

THE BRAND

DON’T MISSPELL YOUR BRAND NAME

GOOGLE: WE DON'T USE THIRD-PARTY SEO TOOL SCORES FOR RANKINGS

Google states that it does not consider scores about a website from external SEO tools when defining its rank on the results page. However, that does not mean they are all useless as they can be helpful to improve performance and user experience.