Parse notes
The City of New York has announced a TikTok ban on all city-owned devices after a review from the NYC Cyber Command labeled it a security threat to the city's technical network. This is yet another red flag for TikTok, which is also banned in Montana.
XPro, previously called TweetDeck, supports multiple accounts and custom feeds, making it a powerful tool for those who use X regularly. X previously announced XPro would become a paid feature at some point. Some users are now seeing a sales page for X Premium when they try to use XPro.
Previously, Amazon's Sponsored Products ads existed only on Amazon. Ads will now appear on other sites and apps, including Pinterest, BuzzFeed, and Hearst Newspapers. Advertisers do not need to take any action to appear on these external platforms.
A/B testing within Meta's Experiments section allows users to test 2-5 variations of already running campaigns or ad sets to determine which performs best based on a single variable. Learn step-by-step how to set up these experiments with performance goals and key metrics to track the winning variation.
It is now possible to export user-based data from GA4 to BigQuery. Previously, it was only possible to export event-based data. This article explains how to activate the data export and the benefits of doing so.
Customer reviews can have a great impact on a brand's reputation - 91% of online customers regularly check them. While good reviews can help build credibility, negative feedback can serve as an improvement opportunity by revealing customer pain points. It is critical to actively monitor reviews and take action on feedback.
Customer expectations have changed since 2015, requiring marketers to adjust their strategies. This article outlines several notable changes over the last 8 years, such as the importance of brand reputation and audience connection.
A new variation of multi-advertiser display ads is now appearing for some Reels users.
Google will offer one-on-one support to small business owners as part of a new paid pilot. A select number of agencies and advertisers have been invited to test the new program.
The chain ran TV ads for the first time in three years, which led to increased visits and gave the team confidence to invest up to $60 million more.