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TIKTOK TRENDING: UNPACKING THIS AUTUMN'S BIGGEST TRENDS

The #PNW aesthetic, inspired by the Pacific Northwest's foggy landscapes, is making waves. #BritishCore celebrates British pop culture and sports. Food trends like #FilipinoFood and #snackbox ASMR are gaining popularity, with creators sharing recipes and food-prepping tips. Romance novels dominate on #BookTok, with sub-genres like #billionaireromance and #hockeyromance gaining traction.

2024.09.12
newsroom.tiktok.com5 min readTLDR Marketing

UNLINKED MENTIONS: HOW TO CONVERT BRAND MENTIONS INTO BACKLINKS

Unlinked mentions are the low-hanging fruit of SEO — often overlooked but highly valuable. To find unlinked mentions, use tools like Google Alerts of Mention, employ newsjacking to create new mentions, and use reverse image search to identify unlinked image mentions. Conduct personalized outreach to each of the sites, prioritizing high DR websites that are relevant to your brand's niche.

2024.09.12
linkedin.com3 min readTLDR Marketing

WHY I LOVED MAEBE'S SOCIAL LAUNCH

Molly-Mae Hague, British influencer, unveiled her new womenswear brand Maebe this week. Rumors about the brand spread on TikTok before the official announcement. Instead of ignoring them, Molly-Mae and her team engaged with the speculation, fueling curiosity. They tailored content for specific platforms, creating a BTS video for Instagram and a more casual, shorter version for TikTok. In their TikTok announcement, they played into an inside joke with fans who had been investigating the brand online. They kept their initial announcement simple, letting fan discussions and anticipation build organically.

2024.09.12
linkedin.com1 min readTLDR Marketing

STEADY RIDES, STEADY PROFITS: DETECTING CUSTOMER ROUTINES TO OPTIMIZE CRM STRATEGIES

Routine behavior correlates with an increase in customer value, lower price sensitivity, and greater retention in ridesharing services. A new estimation method based on transactional data allows firms to quantify and segment customers by their routine patterns. The findings of this study highlight the potential of routines as a key factor in CRM strategy and customer segmentation.

2024.09.12
ama.org4 min readTLDR Marketing

NARO

Naro streamlines the product development process for consumer brands. It helps brands manage their projects from ideation to launch by offering tools for product creation, supplier management, and workflow automation. Naro's AI helps marketers identify trends and content gaps by analyzing sales conversations. It proactively suggests the right content to sellers when they need it.

2024.09.12
narohq.comToolTLDR Marketing

BOFU CONTENT RESEARCH TEMPLATE (GOOGLE DOC)

This template is a guide to the research and analysis process for BOFU content. It will help to ensure you consider key information readers care about, identify strengths and weaknesses, and improve comparative analysis of products. You'll gain immediate access to the Google Doc after providing an email on the landing page.

2024.09.12
thefxck.comTLDR Marketing

SCARCITY: THE 3 PILLARS TO USING IT ETHICALLY

People value things more when they're in limited supply – this perception of value drives people to act quickly, usually increasing demand. When scarcity is applied ethically, it leverages psychological triggers that boost engagement without creating a manipulative experience. Always explain to users why the scarcity exists, avoid unnecessary pressure that could tarnish your brand's reputation, and stay truthful to avoid using customers' trust.

2024.09.12
growth.design5 min readTLDR Marketing

GOOGLE'S AD TECH EMPIRE MAY BE $95B AND “TOO BIG” TO SELL, ANALYSTS WARN DOJ

Google Ad Manager controls 90% of publishers' ad tech tools, according to the DOJ. It is positioned at the center of Google's alleged ad tech monopoly. Analysts estimate Google's ad tech business could be worth up to $95 billion, which would be too large for most potential buyers. The trial aims to determine if Google's ad tech dominance stifles competition and harms publishers. A potential remedy could be forcing a sale of parts of the business.

2024.09.12
arstechnica.com8 min readTLDR Marketing

WHEN IT COMES TO PODCAST AUDIENCES, QUALITY TRUMPS QUANTITY

Frequent podcast listeners, or superconsumers, are highly valuable due to their spending power and influence. These listeners often have higher incomes and advanced degrees and spend more on experiences, shopping, and services compared to the general population. They are active on social platforms like Reddit, LinkedIn, and Instagram, making them key tastemakers who can spread brand recommendations. As a result, advertisers see high returns on podcast ads, as these listeners not only engage with content but also influence others in their networks.

2024.09.12
links.tldrnewsletter.com3 min readTLDR Marketing

Sponsored

Will that new feature you've been working on make a difference?

2024.09.12
bucket.coSponsorTLDR Web Dev

SQLITE ON RAILS: THE HOW AND WHY OF OPTIMAL PERFORMANCE

SQLite out-of-the-box on Rails isn't production ready. It needs some performance improvements with the help of some Ruby gems (packages) that enable immediate transactions, manage write query queues, and release the Global VM lock while queries wait for database responses. SQLite should be used in the write-ahead-log (WAL) mode and should have separate connection pools for reading and writing operations.

2024.09.12
fractaledmind.github.io19 min readTLDR Web Dev

WHY COPILOT IS MAKING PROGRAMMERS WORSE AT PROGRAMMING

AI tools like GitHub Copilot are making programmers worse at programming. These tools can erode fundamental programming skills and create a false sense of expertise. Relying on them without a deep understanding of the code and the ability to problem-solve independently will make developers dependent on AI.

2024.09.12
darrenhorrocks.co.uk6 min readTLDR Web Dev

WHY NOT COMMENTS

Comments that explain why a certain approach wasn't taken in the code are valuable. While identifiers can describe "what" the code does, they cannot always properly convey the reasoning behind choosing a less optimal but simpler solution.

2024.09.12
buttondown.com5 min readTLDR Web Dev

WHY SOME OF US LIKE "INTERDIFF" CODE REVIEW

Traditional code review systems, like GitHub, suffer from a "diff soup" problem, where multiple commits are crammed together and reviewed as a single diff. This makes it difficult to follow the evolution of code changes and leads to issues with blaming, bisecting, and incremental review. An "interdiff" approach, where revisions of the original commits are published instead of new commits, lets reviewers see incremental changes and lets authors avoid cluttering history with "fix review" commits.

2024.09.12
gist.github.com22 min readTLDR Web Dev

PLATE

Plate is a rich-text editor framework for React built on top of Slate. Its key components include a plugin system, unstyled UI primitives, and pre-built styled components.

2024.09.12
github.comGitHub repositoryTLDR Web Dev

AWS AI STACK

The AWS AI Stack is a full-stack serverless boilerplate project for building AI applications on AWS. It helps devs quickly create AI chatbots, authentication services, business logic, and asynchronous workers using AWS Lambda, API Gateway, DynamoDB, and EventBridge.

2024.09.12
github.comGitHub repositoryTLDR Web Dev

VISUALDB

Visual DB is a web-based tool that simplifies database management. It offers a drag-and-drop interface for creating forms, sheets, and reports, and uses AI to assist with form layout and natural language query translation.

2024.09.12
visualdb.comToolTLDR Web Dev

DAVID CHANG ON THE LONG, HARD, STUPID WAY

Doing things "the long, hard, stupid way" means maintaining high standards, even in casual settings. This approach, though inefficient, fosters a culture of excellence and ultimately contributes to success.

2024.09.12
herbertlui.net5 min readTLDR Web Dev

THE DEV TOOLS PERFORMANCE MONITOR PANEL

This developer describes how the Performance Monitor panel in DevTools helped identify and fix a performance issue in an animated spinner component, ultimately reducing CPU usage and improving the overall performance of the website.

2024.09.12
daverupert.com3 min readTLDR Web Dev

POSTGRES TO CLICKHOUSE: DATA MODELING TIPS

This is a comprehensive guide on data modeling techniques for migrating from PostgreSQL to ClickHouse that focuses on handling duplicates, understanding data types, and choosing the optimal ordering key for efficient query performance.

2024.09.12
clickhouse.com12 min readTLDR Web Dev

Sponsored

8% DIVIDEND OPPORTUNITY ENDS TOMORROW

By the year 2027, 50% of knee replacement surgeries will be robotic – up from 12% today. Monogram (Nasdaq: MGRM) [4], known for its autonomous robotic surgical systems, just filed for FDA approval to commercialize their patented tech.

2024.09.11
monogramtechnologies.comSponsorTLDR

OPENAI TO RELEASE THINKING ‘STRAWBERRY' AI MODEL WITHIN 2 WEEKS

OpenAI's Strawberry can reportedly solve math problems it has never encountered before and 'think' about a question before answering. The model is aimed at enhancing AI models' advanced reasoning capabilities, improving their ability to understand and process complex information. OpenAI aims to push the boundaries and spark new possibilities in every sector. The company now has more than one million paying business users.

2024.09.11
pymnts.com2 min readTLDR

HUAWEI'S NEW TRI-FOLD PHONE COSTS MORE THAN A 16-INCH MACBOOK PRO

Huawei has launched a dual-hinged, triple-screen foldable phone with prices starting at 19,999 yuan (about $2,809) for the 256GB model. All models come with 16GB of RAM. The OLED display measures 6.4 inches when fully collapsed - when unfolded, that display increases to 10.2 inches. It can be used in a partially unfurled 7.9-inch configuration. The device has a 5,600mAh battery that supports 66W of wired charging. It is unclear whether the device will be available outside of China, where there have already been at least 3.7 million preorders. A video showing the phone's design is available in the article.

2024.09.11
theverge.com2 min readTLDR

SPACEX LAUNCHES POLARIS DAWN, WHERE ASTRONAUTS WILL VENTURE FARTHER THAN ANY HUMANS IN MORE THAN 50 YEARS

The Polaris Dawn mission lifted off on a SpaceX Falcon 9 in the early hours of Tuesday morning. The mission will travel to the highest altitude humans have traveled since the Apollo 17 mission to the moon in 1972. The four-person crew will fly through the high-energy Van Allen belt and also attempt the first spacewalk not involving government astronauts. They will be testing new extravehicular activity suits designed by SpaceX. The mission is a partnership between tech billionaire Jared Isaacman and SpaceX - neither party has disclosed the cost of the flight.

2024.09.11
techcrunch.com4 min readTLDR

APPLE WILL START SELLING AIRPODS WITH BUILT-IN HEARING AIDS

A feature in Apple's new AirPods Pro allows the device to be used as an over-the-counter hearing aid designed for users with mild to moderate hearing loss. Users can take hearing tests on devices running iOS 18 after which their AirPods will make personalized dynamic adjustments allowing them to properly hear their immediate listening environments. The test takes about five minutes and the results are stored privately within the Health app. The AirPods also have a passive noise-reduction hearing loss prevention feature that automatically dampens ambient loud noises while retaining audio integrity.

2024.09.11
nbcnews.com2 min readTLDR

Sponsored

NEED A STRATEGIC PARTNER?

There are many software development firms out there. But if you're looking to build a sustainable, high-performing development ecosystem, you want to partner with Cloud Officer [9]. They've helped startups, scaleups, and enterprises scale systems, mitigate cybersecurity threats, and integrate emerging technologies like AI — see how Cloud

2024.09.11
cloudofficer.caSponsorTLDR

ELL

ell is a lightweight functional prompt engineering framework that treats prompts as programs instead of strings. It supports rich type coercion for multimodal inputs and outputs. ell provides tools for monitoring, versioning, and visualization to help users empiricize their prompt optimization processes. It is designed to be an unobtrusive library that doesn't require users to change their coding style or use special editors.

2024.09.11
github.comGitHub repositoryTLDR

FEATURES OF YOUR FONT YOU HAD NO IDEA ABOUT

Quality fonts often come with extra features. The minimal package users should expect from a font includes different weights and maybe italic, but OpenType allows much more, including variable axes, stylistic alternates, swashes, numerals, small caps, and contextual alternates. This article covers some of the most interesting features and how to implement them.

2024.09.11
sinja.io14 min readTLDR

THE FRIENDSHIP THAT MADE GOOGLE HUGE

Jeff Dean and Sanjay Ghemawat changed the course of Google by optimizing the computing power the company needed through software. This article discusses their relationship, highlighting how pair programming can help drive better results. Studies of close creative groups find that the best insights emerge when groups collaborate and respond to one another in pairs. The pair's roles have now diverged, but they are still working together on some projects.

2024.09.11
newyorker.com13 min readTLDR

“ARE YOU SAYING NO TO ELON MUSK?”: SCENES FROM THE SLASH-AND-BURN BUYOUT OF TWITTER

This excerpt from the book, Character Limit, by Kate Conger and Ryan Mac, tells the story of the final days before Elon Musk closed the deal to purchase Twitter and the subsequent takeover of the company. It details how Musk's 'goons' instilled fear and uncertainty among the rank and file and how his inner circle employed hardball tactics throughout the transaction. The book will be published on September 17.

2024.09.11
vanityfair.com30 min readTLDR

OPEN SOURCE IS NOT A BUSINESS MODEL

The license you choose is a component of your product's packaging - it can't be a choice based exclusively on your belief system.

2024.09.11
cra.mr10 min readTLDR

WHY I PREFER EXCEPTIONS TO ERROR VALUES

Exceptions have several advantages over error return values, for example, they keep the error path distinct, making it easy to provide root-cause context by default.

2024.09.11
cedardb.com17 min readTLDR