"Data Bomb Marketing" involves repurposing internal data to create engaging, shareable content that drives mass user engagement. Gong's data revealed that the phrase "How have you been?" outperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped campaign provides hyper-personalized stats to users, generating 60 million shares in 2022. Okta's annual "Businesses at Work" report, featuring top-growing apps, garners widespread media coverage and sharing by featured companies.
Alex Pattis grew his newsletter, Last Money In, to 41K+ subscribers and $200K in annual ad revenue in just over a year. Pattis identified a niche in the special purpose vehicle space and consistently published weekly content tailored to two target audiences. He secured long-term sponsors through pilot programs, offering ad placements and quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with mini deep dives and ran targeted Meta ads to attract subscribers. Additionally, he implemented a funnel strategy to upsell readers to his paid newsletter, Deal Sheet, which achieved $500K in annual recurring revenue through outreach and referrals.
In this post, the founder of TLDR and the web scraping tool ScraperAPI shares his thoughts on developer marketing. If you want to nail your go-to-market strategy like IPInfo, focus on niche spaces where developers are already congregating, and approach them with a genuine desire to help.
INK is an AI-powered tool that combines SEO optimization with content creation, helping improve organic search rankings while generating high-quality copy. Its features include keyword research, keyword clustering, and content creation.
Shelf is a social networking app that lets users create a customizable “storefront” showcasing their media consumption, including movies, books, music, and games. Users can connect accounts from services like Apple Music, Netflix, and Spotify to automatically update their digital shelves. The platform fosters deeper connections based on shared interests rather than the typical social media focus on photos and videos.
A T-shaped marketer combines broad marketing skills with deep expertise in 2-3 areas. This allows them to see the bigger picture, collaborate cross-functionally, and solve complex problems. Marketers can build this skill set by assessing their strengths and gaps and reassessing as the field evolves.
The Growth Leverage Matrix identifies effective growth levers based on available resources. After brainstorming initiatives, assess impact and effort, then prioritize high-leverage opportunities. Unique growth drivers include personal networks, valuable product features, and industry connections. Companies should refine their levers through micro-experiments and new data.
Glowbar, known for its 30-minute facials, hosted a pop-up event in Philadelphia using a branded ice cream truck to engage locals and announce its new skincare studios.
Session management is a concept that flies under the radar in most applications, but it has a crucial role to play: keeping users securely logged in when they use different tabs or devices (imagine life without that!).
Discord reduced its websocket traffic by 40% through two key optimizations. Firstly, it replaced its existing compression algorithm, zlib, with zstandard, achieving higher compression ratios and shorter compression times. It further improved performance by implementing streaming compression for zstandard, allowing it to utilize historical data for better compression of small payloads. Secondly, it introduced Passive Sessions v2, which only sends updates about changes in server information instead of sending complete snapshots.
This developer found that Rust's type-safety and compile-time checks led to a smooth transition to production without major issues. After a year, they reflect back on how it's going. They find that Rust's long compile times, particularly with macro-heavy libraries, necessitate a different development workflow. At the same time, Rust is still satisfying to use and will continue to be used in production.
A vulnerability in Arc Browser's use of Firebase allowed unauthorized access to any user's browser without them visiting a website. This was possible because Arc's cloud features, like Boosts, stored data in Firestore with insecure security rules. An attacker could exploit this by obtaining a user's ID, creating a malicious Boost, and changing the Boost's creator ID to the victim's. This has since been addressed by Arc, who patched the vulnerability, added a feature to disable Boosts, and started a bug bounty program.
The "build in public" trend within the indie hacker community has an over-reliance on sharing revenue figures. While initially attention-grabbing, the constant stream of success stories may be losing its impact and overshadowing the discussion of actual product development. Also, the "build in public" approach may not be necessary for success, as some prominent indie hackers have achieved great results without actively sharing their progress publicly.
LLMs can significantly speed up development by taking care of repetitive tasks, but they still have limitations, especially when dealing with complex or open-ended features. While LLMs can't replace engineers entirely, they can help them to focus on higher-level tasks.
A recent Stack Overflow survey revealed that 80% of developers are unhappy with their jobs, with many reporting feeling burnt out and demoralized. The primary culprit appears to be a combination of factors, including unrealistic expectations, technical debt, bureaucratic obstacles, and a lack of work-life balance.
Nobody likes slow front end response – not you, your users, or search engines. Learn how to get ahead of bloated JavaScript bundles and improve your web performance in this blog. Read more on the Sentry
Kamal Proxy is an HTTP proxy that makes it easy to coordinate zero-downtime deployments. It can deploy changes to web applications without interrupting any of the traffic in progress.
Scalar is an offline-first API client and interactive reference generator. It uses OpenAPI/Swagger documents to create user-friendly documentation and API clients for various languages and frameworks.
CSS Peeper is a Chrome extension that allows designers to easily view and inspect CSS styles on any website. It allows for browsing components and colors in a visual way.
Researchers are increasingly choosing to run smaller AI models on their laptops instead of relying on online services like ChatGPT. This shift is driven by the availability of open-source AI models and the development of smaller models that can run efficiently on consumer hardware.
Java deserialization is surprisingly slow. This developer benchmarks various techniques for reading 1 billion rows of data from disk, including using `DataInputStream`, JDBC, Protobuf, Parquet, and custom solutions. The results show that even with optimized custom implementations, Java's performance lags significantly behind the theoretical maximum for disk I/O.
This is an exploration of the OpenAPI Specification (OAS) tooling ecosystem that visually diagrams the various tasks tools perform and how they relate to each other. The tools are separated into three areas: Parsing libraries, OAD tools, and API tools.
By using domain objects that represent the fundamental ideas of a product, rather than specific requirements, code becomes more resilient to changes in those requirements.
A better programmer hiring process focuses on evaluating candidates' past work, conversational intelligence, and compatibility with the team rather than traditional interviews like Leetcode questions.
This developer prefers using Makefiles for project automation due to their simplicity, consistency across projects, and compatibility with various build tools.
The recently released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 include Apple Intelligence features. Users looking to access the betas will need to register on Apple's beta software program site. Only iPhone 15 Pro phones and iPads and Macs with M1 chips or newer will be able to use Apple Intelligence. Apple plans to release final versions of the operating systems in October.
OpenAI's latest fundraising round is nearing completion. Prospective investors will find out on Friday whether they'll be part of the deal. The $6.5 billion funding round is oversubscribed, with an excess of demand in the billions of dollars. It is set to value OpenAI at $150 billion. Thrive Capital is rumored to be leading the round with a check for $1.25 billion.
The Senate Judiciary Committee is scheduled to consider a pair of bills that would effectively nullify the Supreme Court's rulings against patents on broad software processes and human genes. Software and Internet advocates have taken notice and are taking steps to defend open source software against patent trolls. Regulators say the bills are necessary for a number of emerging sectors to prevent the stifling of innovation. Detractors say that the bills will be a huge gift to patent trolls, tech firms that aggressively license patents, and patent lawyers, but will be a loss for everyone else.
Real-time Linux, which enables high-end audio production and many other applications, has been available via out-of-tree patches since 2005. It has now been merged into the official Linux kernel, making it easier for developers to maintain real-time systems. Developers will no longer have to tend to out-of-tree patches when developing mission-critical systems. The update will likely have no impact on most desktop Linux users.
The Safe C++ Extensions proposal, recently published by the C++ community, aims to address the challenge of ensuring that C++ code is free of memory safety bugs. Private and public sector organizations have been pushing programmers to write new applications and rewrite old ones in memory safe languages over the past two years. The majority of serious vulnerabilities in large codebases come from memory safety flaws. The Safe C++ project adds new technology for ensuring memory safety, preventing users from writing unsafe code. It allows existing code to work as always and ensures stakeholders have control for incrementally opting into safety.
Reducing tech debt can help developers get into 'the flow' - making small changes can lead to making more substantial changes. It is also a great way to learn a new codebase. Large-scale rewrites need heavyweight support, and a lot of commitment is required. They require everyone in the company to understand what needs to be done.
Once fought over by companies, tech talent is now competing for scarce positions. The reversal of fortunes signals a reset in an industry adjusting its labor needs. Job postings are down and industry layoffs have continued this year. Companies are shifting their strategies to focus on revenue-generating products and services, pulling back on entry-level hires, cutting recruiting teams, and shutting down projects and jobs that aren't huge moneymakers.
Forbes ranks highly for many topics it has no authority on. Its dominance on Google is due to a completely separate company called Forbes Marketplace, which runs several sections of the Forbes website. Forbes Marketplace is the single largest and most successful parasite SEO program of all time, and it's just getting started. It likely has plans to go after every affiliate category unless Google stops it.
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Google employees liberally labeled emails as 'privileged and confidential' and spoke off-the-record over chat messages even after being told to preserve communications for investigators.
Snapchat has announced a new AI video-generation tool for select creators that enables video creation from text and soon image prompts. The tool, powered by Snap's foundational video models, will be available in beta on the web. Snap aims to compete with companies like OpenAI and Adobe but has not shared output examples yet.
Apple has released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 that feature new Apple Intelligence tools like text rewriting and photo cleanup. Only the iPhone 15 Pro, iPhone 16, iPhone 16 Pro, and M1 iPads and Macs support these AI features. Final versions are expected in October.
Cruise is resuming operations in Sunnyvale and Mountain View, with human-driven vehicles for mapping and plans to progress to supervised AV testing later this fall. This follows a settlement and leadership change after an October 2023 crash. Cruise has issued software updates and signed a partnership with Uber for robotaxi services starting in 2025.
V-STaR is a novel approach to improving large language models that utilizes both correct and incorrect solutions generated during self-improvement to train a verifier, which then selects the best solution at inference time. The method has shown significant improvements in accuracy on code generation and math reasoning benchmarks compared to existing approaches, potentially offering a more efficient way to enhance LLM performance.