TLDR MarketingSeptember 23, 2024

TLDR MARKETING 2024-09-23

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01NEWS & TRENDS

WHY SOCIAL MEDIA COMPANIES KEEP COPYING EACH OTHER

Social media companies frequently mimic each other's successful features to stay competitive. Platforms are often trend-driven, adopting popular formats to avoid losing relevance. Snapchat has introduced a new vertical video feed that combines its Stories and Spotlight, resembling TikTok's format. This follows Snapchat's past struggle when Instagram copied its Stories feature, leading to a significant growth decline for Snapchat.

links.tldrnewsletter.com2 min read

HOW BREAKING UP GOOGLE COULD LOWER YOUR ONLINE SHOPPING BILL

Experts claim Google's monopolistic practices inflate advertising fees, which are passed on to consumers, raising prices for everyday goods. The antitrust trial illustrates how Google's dominance stifles competition, reduces innovation, and results in lower-quality ads targeting consumers with irrelevant products. A breakup could promote alternative ad models that enhance privacy and improve ad quality, benefiting both consumers and publishers.

arstechnica.com6 min read

02STRATEGIES & TACTICS

EFFECTIVE SOCIAL PROOFING STRATEGIES

59% of consumers report being more likely to buy from a trusted brand. Sephora incorporates customer reviews on its product pages to build credibility. Tripadvisor partners with influencers, using their content for increased visibility, while NP Digital showcases recent awards and client testimonials on its website to enhance trust. Huel displays media logos from reputable publications that have featured its products as social proof. Bizarro Devs leverages its subscriber count to entice new sign-ups, showing a large following.

links.tldrnewsletter.com7 min read

YOUR DATA IS A VIRAL TIME BOMB

"Data Bomb Marketing" involves repurposing internal data to create engaging, shareable content that drives mass user engagement. Gong's data revealed that the phrase "How have you been?" outperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped campaign provides hyper-personalized stats to users, generating 60 million shares in 2022. Okta's annual "Businesses at Work" report, featuring top-growing apps, garners widespread media coverage and sharing by featured companies.

marketingideas.com3 min read

HOW LAST MONEY IN GREW THEIR NEWSLETTER TO $700K IN 14 MONTHS

Alex Pattis grew his newsletter, Last Money In, to 41K+ subscribers and $200K in annual ad revenue in just over a year. Pattis identified a niche in the special purpose vehicle space and consistently published weekly content tailored to two target audiences. He secured long-term sponsors through pilot programs, offering ad placements and quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with mini deep dives and ran targeted Meta ads to attract subscribers. Additionally, he implemented a funnel strategy to upsell readers to his paid newsletter, Deal Sheet, which achieved $500K in annual recurring revenue through outreach and referrals.

newsletteroperator.com4 min read

03RESOURCES & TOOLS

ONE OF MY FAVORITE DEV MARKETING STORIES OVER THE LAST 10 YEARS: HOW IPINFO USED STACK OVERFLOW TO DRIVE MILLIONS OF DEVELOPERS TO THEIR PRODUCT

In this post, the founder of TLDR and the web scraping tool ScraperAPI shares his thoughts on developer marketing. If you want to nail your go-to-market strategy like IPInfo, focus on niche spaces where developers are already congregating, and approach them with a genuine desire to help.

linkedin.comSponsor

INK

INK is an AI-powered tool that combines SEO optimization with content creation, helping improve organic search rankings while generating high-quality copy. Its features include keyword research, keyword clustering, and content creation.

inkforall.comTool

SHELF IS A SOCIAL NETWORK BASED ON THE MEDIA YOU CONSUME

Shelf is a social networking app that lets users create a customizable “storefront” showcasing their media consumption, including movies, books, music, and games. Users can connect accounts from services like Apple Music, Netflix, and Spotify to automatically update their digital shelves. The platform fosters deeper connections based on shared interests rather than the typical social media focus on photos and videos.

techcrunch.com3 min read

04MISCELLANEOUS

DEFINITION, VALUE, & POWER OF A T-SHAPED MARKETER

A T-shaped marketer combines broad marketing skills with deep expertise in 2-3 areas. This allows them to see the bigger picture, collaborate cross-functionally, and solve complex problems. Marketers can build this skill set by assessing their strengths and gaps and reassessing as the field evolves.

cxl.com6 min read

THE GROWTH LEVERAGE MATRIX FOR STARTUPS: A FRAMEWORK FOR IDENTIFYING HIGH-IMPACT GROWTH DRIVERS

The Growth Leverage Matrix identifies effective growth levers based on available resources. After brainstorming initiatives, assess impact and effort, then prioritize high-leverage opportunities. Unique growth drivers include personal networks, valuable product features, and industry connections. Companies should refine their levers through micro-experiments and new data.

startupgtm.substack.com12 min read