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Shortened turnarounds and economic tensions are having an impact on originality when it comes to brands. The designers and agencies who manage to create lofty mythologies about their studio and approach often succeed in pitching unconventional rebrands to hesitant clients – but therein lies a paradox. Getting buy-in on unique work usually requires already having done unique work previously.
As organizations compete for people’s money and attention, they often focus on creating tangible outputs like intrusive marketing pop-ups or other excessive features. They also prioritize high-level business metrics and feature backlogs over fulfilling customer needs. The output-focused mindset is the root cause of building the wrong things and should be replaced with an outcome-focused mindset to put the customer at the center.
A slight increase in conversion rates might lead to considerable additional revenue. Something similar happens with design when small changes can yield significant results. In this article, 18 conversion experts share their thoughts and best techniques for improving conversion through design.
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The Golden Ratio has been used for centuries (really!). It is highly regarded for the sense of harmony and balance that it evokes. This handy tool generates a composition that includes a typographic scale with associated line heights, spacing units derived from the primary line height, and an entire suite of eye-catching text formatting styles.
Most users shopping for groceries plan to add more than a handful of items to their cart. However, it’s easy to forget which items have been added after adding many different groceries across different categories. Updating the “Add to Cart” button to reflect that an item was added to the cart streamlines the shopping process.
Raymond Loewy's MAYA principle might be a path for breakthrough design. Critical lessons on how Apple beat Google in wearable tech, why the iPhone won, and the future of Apple Vision Pro.
Good design managers should encourage learning from failure by de-stigmatizing mistakes, practicing postmortems, and creating safe spaces for designers. They should set clear expectations, create opportunities for challenges, support their team by praising in public and critiquing in private, develop and motivate their designers, practice open hours, and be approachable.
Apple's Vision Pro? $3,499. Meta's Quest Pro? $1,499. Price is a barrier that can't be ignored. This modular attachment that clips onto the nose bridge of specialized eyewear could make spatial computing more affordable.
Japanese websites have design characteristics not commonly seen in English-based websites. These include large imagery with beautiful typography, vertical typography which follows the tradition of how Japanese words were written, and more daring approaches in using irregular shapes to contain images or illustrations.
Many cool little tools for no cost. The tools can convert JPG to PDF or Word to PDF, compress PDF, upscale images, split PDFs, change photo backgrounds, and much more.
Pinterest announced a range of new ad products and display options, such as making its prominent Premiere Spotlight ad units available in more places in the app. It’s now possible to run similar-sized ads in user home feeds as well. Pinterest is also launching Showcase and Quiz in-stream ads, direct website linking, Salesforce and Adobe integrations, and a new tool for generating lifestyle imagery.
WhatsApp is launching its Channels feature in over 150 countries. Channels allows users to follow artists, organizations, sports teams, and thought leaders, similar to following someone on social media platforms like Threads. The feature is designed to be privacy-centric and it features a directory to find channels and emoji reactions.
Website redesigns often go poorly due to disorganization or misordering of steps. This framework provides a clear outline for how to approach a redesign the right way. Importantly, companies should not begin working on visual design until content and architecture have already been established.
Amazon reviews are crucial for sellers as they impact consumer trust, provide product information and quality assurance, and help build reputation. This article covers best practices, including leveraging Amazon Vine to get reviews on new and pre-release products, gathering competitive intelligence, and using third-party tools for advanced management.
SaaS packaging involves assembling features and services into various editions or SKUs that customers can purchase. This guide breaks down 9 best practices when it comes to launching a new product or adding new packages to an existing one. The recommendations include leaving room for selective and polarizing add-ons, making the engagement-driving features the most accessible, and ensuring each package serves a unique role in revenue generation.
This article contains 18 YouTube Shorts ideas for content creators and small businesses looking to engage viewers using bite-sized videos. It emphasizes 5 key characteristics of good short-form videos: engaging storytelling, high-quality visuals and audio, relatability and authenticity, a clear call-to-action, and optimization for the platform and audience.
This report, based on a survey of 3800+ social marketers, looks at salaries, career progression, mental health, and more. It can be used as a career guide and contains a goldmine of industry stats and insights.
With the increase in smart bidding, broad match, and Performance Max, Google Ads is moving toward first-party data audiences. Enhanced Conversions work by sending hashed first-party conversion data from your website to Google, which then improves your bidding. This guide explains how to set this up within Google Analytics and Google Ads.
Apple showcased its eco-journey through a video called “Mother Nature”. The video highlights Apple’s promise to bring its carbon footprint to net zero by 2030. While the video reinforces Apple’s commitment to sustainability, the brand’s quirky humor via the characters shines through its storytelling.
This LinkedIn post outlines the differences between messaging for creating demand and messaging for capturing demand. Too often, marketing messages try to do both. Demand creation messages speak to the problems that surround the use case, while demand capture messages speak to the capabilities of the product that address those problems.
Bouncing refers to instances when visitors leave a webpage without further interaction. This article provides a formula to calculate the bounce rate and explains how Google Analytics 4 measures them. Additionally, it provides average bounce rate benchmarks by industry and tips to improve it.
The 2023 US Open attracted 3.4 million viewers, a 27% increase YoY. It generated significant social media coverage by embracing TikTok and offering engaging content that made tennis more accessible and appealing to a broader audience.
Coca-Cola launched a new limited edition soda called Y3000, co-created by AI, that it claims to allow consumers to “taste the future”.
Don’t sacrifice clarity in an effort to make copy more interesting—use the words your customers understand and stick to those.
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There’s many OAuth guides out to there, but most of them leave you more confused than you were when you started. This guide
Local-first development shifts reads and writes from happening on the server to in the client. Data then is synced later. Apps like Figma and Linear do this as it allows for much better performance for users, more robust applications, built-in support for offline usage and collaboration, and simplified state management for developers. There is currently a trend where applications are moving towards local-first, but it is yet to be seen whether this will turn into a full-fledged movement.
On August 29, 2023, Retool notified 27 cloud customers that there had been unauthorized access to their accounts. Retool had fallen victim to a spear phishing attack two days earlier that took advantage of one of its employees. The hackers took advantage of a Google Authenticator feature that syncs multi-factor authentication codes to the cloud, allowing them full access to the employee’s account.
Development evolves from localhost to staging and eventually to cloud environments. This article explains how and why each development stage works and their disadvantages. It also explains three typical approaches to cloud developer environments. The preferred approach is to provide production-like staging for each engineer in the company’s cloud.
Semgrep is a fast, open-source static analysis engine for finding bugs, detecting vulnerabilities in third-party dependencies, and enforcing code standards. Semgrep analyzes code locally on your computer or build environment.
Node File Router provides file-based routing for Node.js. It’s technology-agnostic and supports pure Node HTTP, TypeScript, Bun, Express, and more. It has zero dependencies and 100% test coverage.
Openmoji provides open-source emojis for everyone.
Procrastination isn’t just an obstacle: it’s a messenger. Usually, it signals something deeper, such as heading in the wrong direction or pursuing short-term rewards. When you find yourself procrastinating, it might be worth pausing and reflecting on what it is trying to tell you.
This article provides lessons in finding product-market fit (PMF) for B2B startups based on interviews with more than 20 B2B founders. It presents a simple framework for moving closer to PMF, signs that you’re approaching PMF, and advice for what to do if you aren’t finding PMF. It takes a median of 2 years for B2B startups to find PMF. Many founders have never fully felt PMF, even if they are making over $100M/year.
A developer provides 13 lessons from C#, such as the fact that the more languages you know, the better you become in each.
A developer wanted to get daily notifications from his parents’ kettle. His approach involved checking whether the kettle was boiled at the usual time of day. If not, send a “missed event” notification. The parts used in the project include a kettle smart plug, a messaging app, and an MQTT server written in Node.
There was a spike in Explorer crashes that resulted in the instruction pointer pointing to a seemingly random location. When Microsoft engineers investigated, they realized it was actually the result of an uninstaller and not malware.
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If you’re selling B2B software, one of the first questions you’ll hear is “how does this integrate with our [CRM / ticketing / HR system]?” So you start adding integrations. The first few are easy enough. But over time, they become a major time sink. Your feature delivery slows down. Devs get annoyed.
Apple announced its latest iPhone lineup, the Watch Series 9, a second-gen Apple Watch Ultra, a USB-C charging case for the AirPods Pro, and the release dates for its next round of OS updates at its Wonderlust event. The new iPhones will have USB-C and feature the Dynamic Island. The iPhone 15 Pro and Pro Max models will include a new Action button that replaces the mute toggle. Many more details about Apple's latest announcements are available in the article.
WhatsApp's latest Android beta update contains a new screen called Third-party chats. The screen is currently not functional and can't be accessed by users. It is a strong clue that Meta is building cross-platform compatibility for encrypted messages. Meta's communication software will need to be interoperable with third-party messaging apps by March 2024 as the company meets the definition of a gatekeeper under the EU's Digital Markets Act.
A team of students from the Academic Motorsports Club Zurich, ETH Zurich, and the Lucerne University of Applied Sciences and Arts have built an electric vehicle that can accelerate from 0 to 62 miles per hour in just 0.956 seconds. The student-built EV can do this with just 326 hp over a distance of 12.3 meters. It only weighs 309 lbs. A video of the world record attempt is available in the article.
The kākāpō is a critically endangered species native to New Zealand. While its populations have risen slowly over the last decade, the limited genetic diversity in the species' population has made breeding problematic. Most kākāpō are severely inbred and susceptible to disease and infertility. Researchers are now sequencing the genomes of nearly all existing birds to discover genetic variants in the population to help preserve the species.
There is no need for every service to be 'micro'. Some startups do fine with just 'services'. Starting with a monolith is fine. Services can be branched from the monolith if they take care of a clearly-identifiable and separately-scalable load. A simple approach is often a more appropriate choice.
Whisper Turbo is a drop-in replacement for the OpenAI Whisper API. It features a smooth compatibility layer for ingesting audio files and converting them to be Whisper compatible, developer-friendly APIs for one-shot inference and streaming, and an inference framework for fast, cross-platform inference. The project is still currently in alpha.
Disney and Charter Communications have reached an agreement to restore popular channels to the cable operator, ending a blackout that lasted for more than a week. The agreement marks a seminal moment in the relationship between pay-TV providers and entertainment companies. Charter appears to be the winner in the standoff as Disney has been forced to give up its attempt at double-dipping by getting paid by Charter for channels and charging subscribers directly for the same content. However, Disney may end up being the long-term winner. More details about the agreement and its implications are available in the article.
Nvidia CEO Jensen Huang believes that the flattest organization is the most empowering one, so there are no 1:1s in the company and everything happens in the group setting. There are no status reports within Nvidia - Huang believes that these are too refined by the time they get to him. Anyone in the company can email Huang with whatever is on top of their mind and he will read it. The company doesn't have any formal planning cycles, but strategy meetings are open to all employees. Nvidia is optimized for attracting amazing people and allowing information to travel as quickly as possible.
US sanctions aimed at limiting Chinese firms' ability to manufacture high-end chips have clearly failed as China is rapidly developing exascale supercomputing capabilities - the country has announced its intent to become the world leader in AI by 2030.
Unity is implementing a pay-per-download pricing scheme that charges developers a flat fee any time a game using Unity software is installed starting from January 2024 - these fees will only be applied to games that meet certain criteria.
This article looks at how a team built out a tool that no one wanted, the lessons the team learned while building the tool, and why the team decided to shut down the service.