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HOW IOS 18 WILL IMPACT EMAIL MARKETING: WHAT YOU NEED TO KNOW

Apple Intelligence is going to change how emails get sorted, summarized, and displayed. Copy is going to matter more than ever. Images might not be “readable” to the AI. Marketers should adjust their email strategy by auditing subject lines and preheader text for clear and engaging copy, use alt text for images, avoid all-image emails, and use tools like Email on Acid and Litmus to test emails across a variety of devices and light modes.

HOW WE 45X THIS EDTECH STARTUP'S REVENUE USING EMAILS IN 9 MONTHS

Zeneduc increased sales by 45 times in nine months through targeted email marketing, It improved open rates from 12% to 34% and click-through rates from 0.5% to 4%. The success was driven by segmentation, personalized content, and automated email sequences. As a byproduct, website traffic grew from 10 to 300 daily visitors, further solidifying Zeneduc's online presence.

7 RULES FOR HIGH-CONVERTING LANDING PAGES

To create high-converting landing pages, focus solely on a single CTA to minimize distractions. Craft a transformation-driven headline that clearly promises a compelling outcome, and address potential doubts with an objection-busting sentence in smaller, italicized text. Enhance the lead magnet's tangibility with a high-quality mockup image and give it a compelling name using frameworks like Hormozi's MAGIC formula. Incorporate tangible social proof with specific endorsements, and ensure the opt-in form is positioned above the fold for easy access on both desktop and mobile devices.

SEO INTERNATIONALIZATION IS NOT JUST ABOUT LANGUAGE AND CULTURE, IT'S ABOUT TECHNOLOGY TOO

Good internationalization of a website might require building a 'lighter' version of it to serve certain regions adequately. If the average internet connection is slow in the country you're targeting, you might see failing Core Web Vitals scores for your website. The post includes a chart showing the distribution of connection speeds for the top 50 countries on the internet.

COMPLIANCE AND ACCESSIBILITY BEST PRACTICES FOR HTML EMAIL TEMPLATES

This guide outlines international email regulations. Email compliance involves adhering to regulations like CAN-SPAM, GDPR, CASL, and CCPA. These regulations mandate clear consent mechanisms, honest subject lines, and accessible opt-out processes. Accessibility in email design includes using simple layouts, readable fonts, descriptive alt text for images, and clear, large buttons. Compliance with these standards avoids penalties and improves email performance.

SURPRISING LESSONS FROM 20,000 EXPERIMENTS ON WEBSITE CONVERSION

A review of 20,000 growth experiments found that removing elements like social proof, videos, and strikethrough pricing leads to higher conversions. Social proof often underperforms, with simpler alternatives like clear messaging delivering better results for B2B companies. Tests by brands like Spotify and Homebase reveal that removing distractions keeps users focused on the core action.

BUILDING DEMAND GEN FROM SCRATCH

Start building a demand gen program by focusing on a single ad type. CoLab initially used ads addressing pain points and solutions linked to use case landing pages to drive demo requests. Although it later incorporated other ad formats, the original method proved most effective for pipeline creation. The process involved selecting key use cases, interviewing customers, mapping solutions to pain points, and deploying targeted LinkedIn ads. This laid the foundation for future improvements and a better return on ad spend.

HOW HELP SCOUT GETS CUSTOMERS

Help Scout's VP of Marketing, Kristen Bryant Smith, details how the company reached $30M+ ARR through content marketing, customer support, and internal alignment. Help Scout set annual goals and plan tactics quarterly, with its 14-member team focusing on creating valuable content that drives organic growth. This approach has made content its top-performing channel. The customer support team plays a key role in embodying the brand and aligns closely with marketing to ensure a consistent customer experience.

WHAT'S THE MOST OVERLOOKED MARKETING CHANNEL RIGHT NOW THAT'S DRIVING REAL RESULTS FOR YOU? (REDDIT THREAD)

Marketers discuss channels that aren't getting as much attention but are actually delivering great results, such as direct mail, personalized IG messages, and events.

THE PSYCHOLOGY BEHIND MCDONALD'S $2 BILLION SELF-SERVE KIOSKS

Self-serve kiosks were designed to upsell larger portions and more premium food while also ensuring people indulge more than they would with a real cashier.

THE LINK IN BIO SOCIAL MEDIA COMPENSATION SURVEY (SURVEY)

This survey is collecting data on social media professionals (excluding content creators and influencers) to provide insights into compensation trends, aiming to promote salary transparency and help close wage gaps.

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HOW GOOGLE GOT AWAY WITH CHARGING PUBLISHERS MORE THAN ANYONE ELSE

For years, Google took the same 20 percent commission for ad transactions that ran through its platform, even though it was higher than what any other industry player charged. The company never experienced any real pricing pressure – despite knowing its fees were higher than competitors' and being aware of customer complaints about its tools – due to its unshakable dominance in the market.

INSTAGRAM LAUNCHES ‘TEEN ACCOUNTS' AS CHILD SAFETY LAWS LOOM

Instagram is introducing "teen accounts" with enhanced parental controls and stricter default settings. Teens under 16 will need parental permission to opt out of restrictions, and parents can monitor who their kids message without viewing the content. Instagram will use AI to identify users lying about their age and move them to teen accounts.

HOW TO USE AI TO INCREASE EFFICIENCY IN YOUR USER RESEARCH

AI tools simplify user research and provide new ways to gather and analyze data. AI can be used to automate the analysis of large datasets, summarize insights from open-ended survey responses and interview transcripts, and more. It enables businesses to scale user research without adding workload while still ensuring a high level of accuracy. This post walks through examples of how to use ChatGPT for survey analysis and Fathom for interview analysis.

CASE STUDY: HOW TO CREATE THE PERFECT E-COMMERCE SITE

This case study looks at the challenge of balancing brand storytelling with effective sales strategies on e-commerce websites. Successful sites need to merge engaging narratives with a smooth, intuitive shopping experience. However, many brands struggle with this balance, often focusing too much on visual appeal or functionality. As customers increasingly arrive directly at product pages via social media or search engines, these pages become crucial in shaping their purchasing decisions. Many sites fall short in key areas like search and navigation.

H1 GALLERY

H1 Gallery curates a weekly roundup of the best marketing headlines on the internet.

THE BEST TIME TO POST ON LINKEDIN TO BOOST YOUR FOLLOWING + ENGAGEMENT

An analysis of over 1 million LinkedIn posts found that weekdays between 9 am and 5 pm are the best times for engagement, with spikes during mid-morning and lunch breaks. Posts at 4 pm on Tuesday and Thursday consistently perform well, while Friday has the highest overall engagement of any day.

10 CHROME EXTENSIONS TO SAVE YOU 10+ HOURS/WEEK

Eesel, powered by ChatGPT, organizes all your documents in one place. Merlin AI allows you to chat with AI on every website. Text Blaze eliminates repetitive typing with templates, creates text shortcuts for commonly used phrases, and streamlines emails and responses.

WHY GREAT MARKETERS LOOK AT PIPELINE COVERAGE, NOT JUST PIPELINE GENERATION

StartCo hit 105% of its pipeline generation goals, but its sales team only achieved 82% of their new logo ARR plan, indicating a misalignment between marketing and sales success. While marketing celebrated exceeding pipeline generation targets, the real problem was a decline in starting pipeline coverage, which fell from 3.1x to 2.4x over six quarters. Great marketers focus not just on generating pipeline but ensuring there's enough starting pipeline coverage to give sales a fair shot at hitting their targets each quarter.

ANNUAL PLANNING IMPERATIVE: CAC RATIOS

The cost of acquiring customers has risen due to longer sales cycles and smaller deal sizes, making CAC ratios essential for accurate budget planning. Two key CAC ratios — one blending new and expansion ARR and one focused solely on new ARR — can help forecast budgets more effectively. This method provides better insight than payback periods for determining the budget needed to hit revenue goals.

EXPEDIA LAUNCHES TRAVEL SHOPS, TAPS 100+ TRAVEL INFLUENCERS, CELEBS TO CURATE SHOPPABLE STOREFRONTS

81% of Gen Z and 75% of millennials rely on social media for travel decisions. Expedia's new Travel Shops feature allows over 100 influencers, celebrities, and brands to create shoppable storefronts on its iOS app, enabling users to book curated travel experiences. The feature, currently in the U.S., U.K., and Canada, is part of an invite-only release before a 2025 wider launch.

DO BIGGER EXPERIMENTS GENERATE BIGGER UPLIFTS?

An analysis of Conversion's past experiments finds that tweaks and small builds tend to come with a similar win rate and a higher average uplift than bigger tests.

LOW-HANGING SEO TIP: IDENTIFY SHORT TITLE TAGS

Identifying short title tags is still one of the biggest high-impact and low-effort initiatives in SEO.

3 COMMON MISTAKES IN E-COMMERCE EMAILS

Common mistakes in email programs include no ongoing testing, focusing on theory over key metrics, and lacking a holistic approach to growth.

LEAKED MRBEAST PDF REVEALS YOUTUBER'S SECRETS TO VIDEO SUCCESS

A leaked MrBeast PDF shared on social media reveals how the YouTube creator manages his content teams and ensures viral success. The 37-page document, written informally as a "braindump," highlights key metrics MrBeast cares about, including Click Through Rate, Average View Duration, and Average View Percentage. It explains the impact of thumbnails, titles, and the critical first minute of a video on driving virality. The PDF offers deeper insights into YouTube analytics and provides production advice, such as “never take a No at face value”.

BENCHMARK REPORT: THE STATE OF INFLUENCER MARKETING

The influencer marketing industry is set to grow to $24 billion by the end of the year. 75% of respondents have ramped up their content production recently, with 26% intending to allocate over 40% of their marketing budgets to influencer campaigns. Small influencers are preferred, with 44% opting for nano-influencers and 26% for micro-influencers. TikTok, used by 69% of brands, leads as the top channel. Payment methods have also shifted, with 41% of brands paying influencers directly rather than offering free products.

STEAL THESE 5 AD COPY FRAMEWORKS

This post shares 5 skimmable ad copy frameworks to increase CTR and ROAS. The Quote + Offer + Benefit structure focuses on a key painful problem that the product solves. The Product + Objection + Eliminator framework starts with a value proposition, followed by bullet points designed to overcome objections.

HOW TO RUN A DIGITAL EVENT

When planning a digital event, identify your specific goal, which should dictate the event type and how you plan it. Consider alternative digital meeting platforms, such as Gatheround or Goldcast. After the event ends, create a spreadsheet of every attendee and any additional information you have about them. Engage this new list with an event recap, an invite to opt in to your newsletter, and information about other upcoming events. Use tools like Descript or Opus to repurpose event recordings into fresh content for social media.

10 UNUSUAL CHATGPT PROMPTS FOR SEO

10 ChatGPT prompts that aren't commonly used. This post includes prompts for analyzing content for EEAT, identifying opportunities for link insertions, and creating a comparison table.

5 GREAT WRITING TOOLS FOR BUSY (AND EASILY DISTRACTED) PEOPLE

Many writing tools today address specific challenges like distraction and writer's block. iA Writer minimizes distractions, Letterly converts spoken ideas into drafts, and Scrivener is perfect for managing large projects. Etherpad and Lex support collaborative writing and AI-assisted editing.

META ROLLS OUT UPDATED AD OPTIONS FOR THE HOLIDAYS

Meta introduced updated ad options for the holiday season, including easier discount code applications, personalized offers, and increased reminder notifications. New site links allow advertisers to drive traffic to multiple landing pages from a single ad, enhancing ad versatility. The updates also include targeted ads for in-store shoppers and holiday tourists based on past engagement and location.

OVERCOMING GROWTH STALLS: THE 3P FRAMEWORK TO KEEP SCALING YOUR BUSINESS

As businesses mature, market shifts, internal pivots, and competitive pressures can lead to growth stalls. The 3P framework guides companies through three stages: Problem Market Fit, where companies focus on solving a critical customer problem; Product Market Fit, where they narrow their efforts to selling one product to a specific audience; and Platform Market Fit, where they expand their offerings to existing customers through multiple products and GTM motions.

HOW SURPRISING YOUR AUDIENCE CAN DRIVE ENGAGEMENT AND BOOST GROWTH

This article shares two examples showing how surprising audiences can drive engagement. YouTuber Nikocado Avocado, known for mukbang videos, revealed his 250-pound weight loss after two years of pre-recording content. This surprise sparked debate, as some enjoyed the reveal, while others felt deceived. Another example involves the Cleveland Guardians Hot Dogs, whose social media team embedded Taylor Swift lyrics in 396 tweets over a year, leading fans to uncover the hidden message. Both cases illustrate how long-term planning and surprises can drive engagement through curiosity and the thrill of discovery.

TECHNICAL SEO TIP: EVERY SINGLE REDIRECT YOU IMPLEMENT SLOWS DOWN YOUR WEBSITE

Having 2,000 redirects has a negligible impact on site performance, while having 10,000+ will increase a website's Time To First Byte (TTFB).

TIKTOK 'CREATIVE MADE SIMPLE' WEBINAR FOR SMBS (EVENT)

TikTok is hosting a webinar for SMBs on September 26 covering techniques for generating engaging content ideas.

‘GO WOKE, GO BROKE' NOT TRUE FOR BRANDS, SAYS GLOBAL ADVERTISING STUDY

Inclusive ad campaigns lead to a 3.5% increase in short-term sales and a 16% rise in long-term sales. Research shows that even clunky efforts to portray diverse groups positively influence profits. Consumers are increasingly drawn to ads that authentically represent a variety of people, with 62% of buyers choosing products from brands that embrace inclusivity and 15% becoming more loyal.

NEXT GEN INFLUENCE: TRENDS DEFINING A NEW ERA OF BRAND AND CREATOR COLLABORATION

Economic uncertainty is altering influencer content. The shift is toward "Relatable Realism," as influencers like Sophie Aris move from luxury to more achievable lifestyles. Trends such as "The Right to Reinvention" and "Influential Allies" highlight a focus on authenticity and active social disruption, while "Credible Creativity" involves brands collaborating with creators known for unique content. The "Extreme Influence" trend involves creators using unconventional methods to capture attention, reflecting a growing trend for brands to engage in playful and experimental ways.

EMAIL ÜBER ALLES: WHY YOU SHOULD CAPTURE CONTACT INFO FIRST

To reduce form abandonment, collect contact information early in the intake process. Long forms deter users, so capturing an email or phone number upfront allows for re-engagement if the form is abandoned. Tactics like email drip campaigns, personalized messages, and special offers help recover lost leads and are more cost-effective than paid channels. Deterministic outreach, using reliable data such as emails or phone numbers, outperforms probabilistic methods, which rely on less accurate data like cookies.

GETTING BUY-IN FOR CUSTOMER STORIES

To get buy-in for customer stories, address objections like fear, inconvenience, and lack of clear benefits. Assure customers they have control over the final content and emphasize that the process is quick and simple. Keep the ask short, personal, and safe, avoiding overwhelming details. Use this 6-sentence framework: why them, why now, what's the story, what's involved, the benefits, and the next steps.

APPSUMO $100MN PLAYBOOK

AppSumo's revenue grew from $100K in 2010 to over $100M by 2021 through a mix of community-building, strategic leadership, and revenue diversification. Its key tactics included personalized email marketing, viral giveaways, and launching the AppSumo Marketplace, which allowed third-party vendors to list products. AppSumo Plus and Originals further expanded its revenue streams, creating a self-sustaining ecosystem.

BRAND24: MONITOR BRAND MENTIONS AND SENTIMENT

Brand24 offers AI-powered monitoring for mentions across social media, news, blogs, videos, forums, podcasts, and more. It can be used to uncover customer needs, identify digital PR opportunities, and find relevant partners and influencers.

GOOGLE LAUNCHES CONFIDENTIAL MATCHING FOR DATA PRIVACY

Google has announced confidential matching, a privacy-first tool that uses Trusted Execution Environments (TEEs) to secure first-party data for audience targeting and campaign measurement. The solution ensures that sensitive business data is isolated and protected, even from Google, during processing. It is now the default for Customer Match in Google Ads as part of Google's broader privacy initiatives.

HOW TO BECOME A 10X MARKETER BY 'REVERSE ENGINEERING'

Morning Brew reached over 4 million subscribers by deconstructing and rebuilding successful referral campaigns, such as its "Refer 50, Get a Mug" initiative. The campaign turned typical referral programs into a viral loop by setting achievable goals and offering social-friendly rewards. Through reverse engineering, marketers can systematically study the psychology and tactics behind successful campaigns and remix these elements to fit their brand's unique needs.

NET PROMOTER SCORE IS A SCAM, HERE'S AN ALTERNATIVE

NPS lacks reliability as it doesn't explain the ‘why,' overlooks neutral experiences, and remains too static. By contrast, quarterly sentiment or "perception measurements" track user sentiment on important topics over time, offering a fuller understanding of customer experience. To implement this, define key categories for your product or service, gather feedback from channels like social media and customer service, apply sentiment analysis tools to score feedback, and organize results by topic and sentiment score.

MENTAL AVAILABILITY: HOW TO MAKE YOUR BRAND THE OBVIOUS CHOICE

Mental availability ensures customers think of your brand when they reach a buying trigger. Rooted in availability bias, it shows how what we frequently think about shapes decisions. To build it, go beyond measuring direct conversions, invest in channels that keep your brand memorable, and create a distinct message and identity.