TLDR Index
TLDR Marketing

TLDR MARKETING 2024-09-17

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02STRATEGIES & TACTICS

STEAL THESE 5 AD COPY FRAMEWORKS

This post shares 5 skimmable ad copy frameworks to increase CTR and ROAS. The Quote + Offer + Benefit structure focuses on a key painful problem that the product solves. The Product + Objection + Eliminator framework starts with a value proposition, followed by bullet points designed to overcome objections.

linkedin.com2 min read

HOW TO RUN A DIGITAL EVENT

When planning a digital event, identify your specific goal, which should dictate the event type and how you plan it. Consider alternative digital meeting platforms, such as Gatheround or Goldcast. After the event ends, create a spreadsheet of every attendee and any additional information you have about them. Engage this new list with an event recap, an invite to opt in to your newsletter, and information about other upcoming events. Use tools like Descript or Opus to repurpose event recordings into fresh content for social media.

kevanlee.substack.com4 min read

03RESOURCES & TOOLS

10 UNUSUAL CHATGPT PROMPTS FOR SEO

10 ChatGPT prompts that aren't commonly used. This post includes prompts for analyzing content for EEAT, identifying opportunities for link insertions, and creating a comparison table.

linkedin.com2 min read

5 GREAT WRITING TOOLS FOR BUSY (AND EASILY DISTRACTED) PEOPLE

Many writing tools today address specific challenges like distraction and writer's block. iA Writer minimizes distractions, Letterly converts spoken ideas into drafts, and Scrivener is perfect for managing large projects. Etherpad and Lex support collaborative writing and AI-assisted editing.

links.tldrnewsletter.com3 min read

META ROLLS OUT UPDATED AD OPTIONS FOR THE HOLIDAYS

Meta introduced updated ad options for the holiday season, including easier discount code applications, personalized offers, and increased reminder notifications. New site links allow advertisers to drive traffic to multiple landing pages from a single ad, enhancing ad versatility. The updates also include targeted ads for in-store shoppers and holiday tourists based on past engagement and location.

socialmediatoday.com2 min read

04MISCELLANEOUS

OVERCOMING GROWTH STALLS: THE 3P FRAMEWORK TO KEEP SCALING YOUR BUSINESS

As businesses mature, market shifts, internal pivots, and competitive pressures can lead to growth stalls. The 3P framework guides companies through three stages: Problem Market Fit, where companies focus on solving a critical customer problem; Product Market Fit, where they narrow their efforts to selling one product to a specific audience; and Platform Market Fit, where they expand their offerings to existing customers through multiple products and GTM motions.

gtmonday.substack.com3 min read

HOW SURPRISING YOUR AUDIENCE CAN DRIVE ENGAGEMENT AND BOOST GROWTH

This article shares two examples showing how surprising audiences can drive engagement. YouTuber Nikocado Avocado, known for mukbang videos, revealed his 250-pound weight loss after two years of pre-recording content. This surprise sparked debate, as some enjoyed the reveal, while others felt deceived. Another example involves the Cleveland Guardians Hot Dogs, whose social media team embedded Taylor Swift lyrics in 396 tweets over a year, leading fans to uncover the hidden message. Both cases illustrate how long-term planning and surprises can drive engagement through curiosity and the thrill of discovery.

thetilt.com3 min read