Full-text search across article titles and summaries. Refine with sector, year, content type, and reading-time filters.
TheySaid is an AI-powered tool for AI conversational surveys. It recommends survey questions based on a scan of your website, product, and industry. You can then embed the survey question anywhere on your website. After a customer engages, it follows up with a short conversation where AI asks probing questions, providing you with deeper insights. The tool is free for up to 100 responses per month.
Cookie Checker by ComplyDog is a free GDPR-compliance checker. Input your website URL to see if it complies with EU cookie laws. The scan result categorizes cookies as Necessary, Functional, Analytics, Performance, or Advertisement.
Understanding what matters to your customer base allows you to position a product better. Perceived value is the difference between a product's positive factors and its negative ones. Elements that increase customer value include expectations, brand associations, social proof, and functional or emotional benefits. Negative factors include unmet needs, cost, unmet expectations, and negative associations.
As SaaS growth stagnates, there is a shift toward "Service as Software," where companies prioritize delivering customer solutions over merely selling software licenses. Traditional GTM playbooks are also becoming obsolete. Personalized outreach and efficiency are replacing mass marketing tactics. Businesses must focus on integrated solutions that deliver quick ROI, as customers demand seamless technology stacks. Ultimately, those who can integrate specialized tools into cohesive strategies will thrive, while specialists risk becoming obsolete.
Sophisticated attribution is only necessary when there are high stakes involved. For smaller businesses or when stakes are lower, it may be worth it to rely on intuition rather than complex attribution models. That said, no matter your setup, sticking with a consistent attribution method is critical to track progress over time and have historical data to compare against.
Get better ad results when you use digits (ie. 4, 10%) instead of words (ie. four, ten percent).
Nutter Butter stuck with its risky, illogical social strategy, and its viral success came after months of experimentation.
These trends include execs increasingly using LinkedIn for visibility, showcasing 'workstyle content', and the heavier use of vertical videos.
Sponsored
AI is transforming ecommerce so quickly that it's easy to feel like you're falling behind. But with AI tools changing ecommerce at a rapid pace, the time to adapt is now.
Society is increasingly divided, with 47% of the UK and 49% of the US concerned about societal breakdown. Gaps persist in the representation of the LGBTQ+ community, people with disabilities, and older adults in advertising. Active inclusion, where diverse characters are portrayed with respect and nuance, has been shown to drive both short-term sales and long-term brand equity. Brands are encouraged to lead with empathy, enrich their storytelling, and address broader issues such as climate change, food security, and societal divisions.
Mastercard is launching a haptic logo that provides vibrations in sync with its sonic brand to enhance customer trust during transactions. This innovation addresses shoppers' uncertainty at checkout and will initially debut in Latin America and Eastern Europe. The brand shares that addressing even small customer anxieties can lead to substantial returns.
This article showcases how brands can turn a piece of content into numerous assets. Lincoln Literacy transformed a 30-minute interview into multiple unpaid channel engagements, including PR features, newsletters, and radio spots. Freshpaint used a webinar with a healthcare lawyer to produce social media posts, Q&A blogs, and videos. M Float repurposed case studies for every stage of the funnel, while Qase transformed case studies into employee advocacy posts.
Running Search campaigns alongside Performance Max (pMax) can lead to reduced Search performance. Search Themes can cannibalize Search campaigns by competing with phrase and broad match keywords. A user found that 53% of his pMax budget went to the Search network, limiting his Search campaigns. After removing Search Themes from pMax, spend shifted to Shopping, and Search campaigns began performing again.
Marketing planning often falls short when treated as a check-the-box task instead of a strategy to win the next year. Teams commonly make mistakes like creating unprioritized idea lists and setting KPIs based on top-down forecasts. Instead, the process should focus on a clear roadmap of major priorities, similar to product teams. A successful plan includes a vision, strategy, goals, forecasts, budget, and timeline for key initiatives.
AdMockups.com is a free tool for creating mockups of ads on the fly. The tool supports top ad platforms including Facebook, LinkedIn, and Snapchat. Select the platform, then edit the copy and imagery to produce a professional and realistic mock. You can download the mock as a PNG, JPG, or SVG file.
Use Screaming Frog and its OpenAI integration to optimize website meta descriptions at scale. When setting up the ChatGPT template in Screaming Frog, use the prompt template provided in this article. Then run the website crawl, which will output a table of new meta descriptions for all crawled pages. An OpenAI API key is required for this process.
TikTok is expanding its subscription option to non-live creators. This allows more users to build an audience of paying subscribers in the app. Creators can customize their subscription packages to offer three different tiers, selecting benefits such as private communication channels and exclusive content. Eligible creators have to be 18 years or older and have an account in good standing with 10K+ followers and 100K+ video views in the past calendar month.
Aggregation occurs when multiple sites rehash or break out a specific angle from a trending article, often outranking the original reporting. Newsrooms can protect their search market share by aggregating their own content and linking back to the main source. This strategy helps maintain visibility while optimizing for audience search intent.
A deep dive into the company behind Forbes Advisor, the affiliate marketing arm of Forbes that dominates a diverse number of SERPs.
SEO book recommendations including The Art of SEO, Product-Led SEO, Entity SEO, and Feck Perfuction.
Social media companies frequently mimic each other's successful features to stay competitive. Platforms are often trend-driven, adopting popular formats to avoid losing relevance. Snapchat has introduced a new vertical video feed that combines its Stories and Spotlight, resembling TikTok's format. This follows Snapchat's past struggle when Instagram copied its Stories feature, leading to a significant growth decline for Snapchat.
Experts claim Google's monopolistic practices inflate advertising fees, which are passed on to consumers, raising prices for everyday goods. The antitrust trial illustrates how Google's dominance stifles competition, reduces innovation, and results in lower-quality ads targeting consumers with irrelevant products. A breakup could promote alternative ad models that enhance privacy and improve ad quality, benefiting both consumers and publishers.
59% of consumers report being more likely to buy from a trusted brand. Sephora incorporates customer reviews on its product pages to build credibility. Tripadvisor partners with influencers, using their content for increased visibility, while NP Digital showcases recent awards and client testimonials on its website to enhance trust. Huel displays media logos from reputable publications that have featured its products as social proof. Bizarro Devs leverages its subscriber count to entice new sign-ups, showing a large following.
"Data Bomb Marketing" involves repurposing internal data to create engaging, shareable content that drives mass user engagement. Gong's data revealed that the phrase "How have you been?" outperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped campaign provides hyper-personalized stats to users, generating 60 million shares in 2022. Okta's annual "Businesses at Work" report, featuring top-growing apps, garners widespread media coverage and sharing by featured companies.
Alex Pattis grew his newsletter, Last Money In, to 41K+ subscribers and $200K in annual ad revenue in just over a year. Pattis identified a niche in the special purpose vehicle space and consistently published weekly content tailored to two target audiences. He secured long-term sponsors through pilot programs, offering ad placements and quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with mini deep dives and ran targeted Meta ads to attract subscribers. Additionally, he implemented a funnel strategy to upsell readers to his paid newsletter, Deal Sheet, which achieved $500K in annual recurring revenue through outreach and referrals.
Sponsored
In this post, the founder of TLDR and the web scraping tool ScraperAPI shares his thoughts on developer marketing. If you want to nail your go-to-market strategy like IPInfo, focus on niche spaces where developers are already congregating, and approach them with a genuine desire to help.
INK is an AI-powered tool that combines SEO optimization with content creation, helping improve organic search rankings while generating high-quality copy. Its features include keyword research, keyword clustering, and content creation.
Shelf is a social networking app that lets users create a customizable “storefront” showcasing their media consumption, including movies, books, music, and games. Users can connect accounts from services like Apple Music, Netflix, and Spotify to automatically update their digital shelves. The platform fosters deeper connections based on shared interests rather than the typical social media focus on photos and videos.
A T-shaped marketer combines broad marketing skills with deep expertise in 2-3 areas. This allows them to see the bigger picture, collaborate cross-functionally, and solve complex problems. Marketers can build this skill set by assessing their strengths and gaps and reassessing as the field evolves.
The Growth Leverage Matrix identifies effective growth levers based on available resources. After brainstorming initiatives, assess impact and effort, then prioritize high-leverage opportunities. Unique growth drivers include personal networks, valuable product features, and industry connections. Companies should refine their levers through micro-experiments and new data.
MyBodyTutor grew by focusing on client retention and reaching new customers through PR, word of mouth, and content marketing.
An "idea bake sale" is a poor leadership strategy because it abdicates responsibility and shows a lack of a concrete plan.
Glowbar, known for its 30-minute facials, hosted a pop-up event in Philadelphia using a branded ice cream truck to engage locals and announce its new skincare studios.
Reddit has launched a “Reddit ads inspiration library”, which provides an overview of the best-performing ads running on the platform across various verticals. The tool allows users to filter ads by campaign budget, placement, format, industry, or objective. Reddit also announced a beta “AI copywriter” and an image auto-cropper, both designed to simplify the ad creation flow.
LinkedIn has embraced short-form video content, with uploads increasing by 34% YoY. Creators, including popular TikTok figures, are now posting more dynamic content, ranging from business insights to stunts similar to those on TikTok or YouTube. Influencers note that LinkedIn offers more thoughtful engagement and a more responsive audience compared to other platforms.
Researchers often overcomplicate customer interviews. In reality, only two types of questions matter: good questions, which provide honest, insightful feedback, and bad questions, which yield vague, biased answers. Good questions focus on past behaviors and real experiences, such as asking how customers have solved specific problems rather than hypothetical future actions. This approach cuts through superficial responses.
Small audiences don't have to limit revenue, with pricing strategies like offering consulting services and treating advice as a sellable content product being key. Calculating a realistic "survival rate" and setting prices based on effectiveness can help business owners make more money in less time. Building a business funnel that turns audience members into paying customers ensures that even small audiences can generate consistent revenue.
LinkedIn has introduced a revamped company page layout that includes features like easier admin access, a new identity switcher for engaging with other posts, and premium options like custom CTA buttons. These updates streamline page management and help brands engage more effectively. Other new tools like LinkedIn newsletters have shown rapid audience growth potential, with some pages gaining thousands of subscribers within weeks.
Sponsored
To rank for keywords that drive sales, you need backlinks. Want to scale up your backlink strategy, fast? 100+ B2B SaaS companies and SEO-focused brands like Surfshark rely on the experts at dofollow.com [10] to build 80-90 DR links from authority-boosting sites. Broken links replaced free!
Arcade enables companies to create interactive demos in minutes that drive leads, boost adoption, and tell the product's story. The tool syncs engagement data with CRM and marketing analytics tools, allowing marketers to more easily show the ROI of the demos. Arcade offers a limited free plan as well as several paid plans.
Hype is a new YouTube feature designed to help smaller creators grow by allowing fans to promote videos from channels with fewer than 500,000 subscribers. Fans can hype videos within the first 7 days of release, earning creators points that boost their position on a weekly leaderboard, potentially introducing them to a wider audience. Hype also includes a "small creator bonus" to level the playing field for those with fewer subscribers.
Attention is key to measuring ad effectiveness, but a standardized definition is still missing. Advances in technology like AI and eye-tracking enable more accurate attention measurement, but the industry needs consensus on metrics across platforms. This author calls for collaboration among brands, agencies, and platforms to create consistent standards.
Reddit threads are gaining massive visibility on TikTok, YouTube, Instagram, and X through reposted content like screenshots, story narrations, and reaction videos. TikTok's popular format of pairing narrated Reddit stories with gameplay and YouTube creators reacting to controversial posts like “Am I The Asshole?” have helped drive Reddit's presence off-platform. However, while this cross-platform content increases awareness, it hasn't translated into significant traffic back to Reddit itself. The trend shows Reddit's growing mainstream influence, though much of the engagement remains on other social platforms.
Great photography continues to be key to creating memorable brand campaigns, despite the increasing focus on video, with trends on social media often leading to visual homogenization. Micro trends, like bows and jaguar print, come and go quickly, while macro trends, such as film-inspired aesthetics, evolve more slowly. Social media tends to prolong trends, as platforms incentivize the use of proven visuals for engagement.
A breakdown of how to improve a health food company's welcome email focused on improving information structure.
Boost high-converting pages, nearly-famous content, and hidden articles by adding 10 internal links from other relevant pages.
Newsletters are a simple yet profitable business, some netting millions from either an ad-supported or subscription-supported model.
54% of US adults obtain news from social media. Facebook and YouTube are the top sites for news consumption, each used regularly by about one-third of adults Instagram and TikTok follow at 20% and 17% respectively. Social media site-specific trends show that 59% of X and 57% of Truth Social users regularly get news from those platforms, compared to just 14% of LinkedIn users. News consumption on TikTok has surged to 52%, up from 22% in 2020.