RESTAURANT BRANDS STRESS AFFORDABILITY
Financial pressures on consumers are reshaping marketing strategies at restaurant brands, which are putting greater emphasis on value and affordability.
2025.05.08
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10,717 matchesTUBI PITCHES PRODUCTS, PARTNERSHIPS DESIGNED FOR SPECIFIC AD VERTICALS
Tubi is leaning into ad personalization and performance with new verticalized solutions across finance, restaurants, automotive, and retail, plus expanded measurement capabilities via Innovid, NCS, and Polk.
2025.05.08
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REACH MILLIONS OF TECH DECISION-MAKERS WITH TLDR
Advertising in TLDR puts your brand in front of tech leaders when they're most engaged. Easily target millions of developers, PMs, and executives with our 12 interest-based newsletters. See how TLDR can drive results for your brand [4].
2025.05.06
GOOGLE ANNOUNCES CTV AD UPDATES, INCLUDING IMPROVED AI ASSISTANCE
Google is expanding its CTV advertising reach through new partnerships with major streaming platforms, including Netflix, NBCUniversal, and Disney, while also integrating with Tubi, Spotify, and Roblox. These updates create more inventory during live events and tentpole moments, allowing for high-impact, TV-like brand experiences with greater contextual alignment.
2025.05.06
ADOLESCENTS WITH MENTAL HEALTH CONDITIONS USE SOCIAL MEDIA DIFFERENTLY THAN THEIR PEERS, STUDY SUGGESTS
Adolescents with mental health conditions spend about 50 minutes more per day on social media and report greater dissatisfaction with online friendships than their peers. Among those with internalizing conditions like anxiety or depression, 48% compare themselves to others online. This is twice the rate of those without such conditions. They also report more mood changes in response to likes and comments and lower self-control over time spent online.
2025.05.06
HOW TO WIN IN THE MODERN-DAY SEARCH ERA
Modern search campaigns rely on simplification and automation. They're built on 4 pillars: consolidation, Broad Match, Smart Bidding, and strong creatives. Consolidating campaigns improves Smart Bidding by providing more data. In one case study, merging 19 campaigns into 4 led to a 253% increase in conversions and a 60% drop in CPA. Broad Match now performs well when paired with Smart Bidding, but it requires precise targets to prevent wasted spend.
2025.05.06
WHICH DISCOUNT DRIVES MORE SALES, 16.5% OFF OR 17% OFF?
Precise percentage discounts like 16.5% often outperform round numbers like 17% in driving conversions, even when the actual value is lower. Shoppers perceive decimal discounts as more calculated and temporary, which increases urgency and purchase intent. This tactic works best when not paired with urgency copy and is more effective for functional products than luxury items.
2025.05.06
GET YOUR PRODUCTS ON CHATGPT SHOPPING
ChatGPT now shows product recommendations in search results based on prompts with shopping intent, displaying images, prices, ratings, and explanations. It currently does not include ads, which means that e-commerce businesses can gain visibility for free. To improve the chance of being recommended, enable OpenAI's crawler, use detailed Schema.org product markup, and maintain strong external reviews from sources like Amazon and Wired. OpenAI may also consider users' prompt history and preferences when making recommendations.
2025.05.06
PINTEREST'S NEW VISUAL SEARCH FEATURES FOR A MORE PERSONALIZED DISCOVERY EXPERIENCE
Pinterest is launching new visual search tools that help users explore fashion ideas without needing to use specific keywords. They decode images into searchable terms, enable object-level refinements, and allow users to filter by style, color, or occasion. This new feature makes Pinterest a more dynamic and shoppable search platform.
2025.05.06
BRAND MANAGEMENT MISTAKES HOLD BACK PELOTON
Peloton's core issue is not its product offering but the failure to clearly communicate its brand promise. Instead of highlighting its unique community-driven and empowering fitness experience, it has relied on price-led campaigns, category-level messaging, and shifting audience targets. Without a compelling articulation of its “why,” Peloton remains undifferentiated in a crowded market.
2025.05.06
AI IS NOT A STRATEGY & OTHER TAKEAWAYS FROM THE AI MARKETING SUMMIT IN NYC
Marketers now view AI as essential but are struggling to balance automation with quality, ethics, and brand strategy. Companies like Bayer use AI to generate up to 500 pieces of content daily, while Mastercard created tools that deliver real-time insights and trend-based media buying. Many warn that overuse of AI leads to repetitive, low-quality content that consumers easily recognize and reject.
2025.05.06
HOW 5 B2B BRANDS USE CONTRAST TO WIN ATTENTION
Contrast is positioning through difference, which cuts through content noise.
2025.05.06
BRANDS' APPETITE WANES FOR CREATIVE RISK-TAKING
57% of marketers say they struggle to react quickly to cultural moments, leading to missed opportunities for bold, relevant creative.
2025.05.06
YOUNG PEOPLE GLOBALLY ARE SURVIVING MORE THAN THRIVING, FINDS STUDY
Young adults aged 18-29 are struggling with happiness, financial stability, mental health, and a sense of purpose. In most countries, wellbeing improves only around age 50. Gen Z is the most financially stressed generation, with just 28.5% feeling financially comfortable. Yet, they still spend on things that bring joy. Flourishing is more common among those who are married, employed, or attend religious services. Brands that acknowledge their outlook and offer messages of meaning or joy are more likely to resonate.
2025.05.05
PINTEREST FINALLY BROKE ITS SILENCE ON THE MASS BANS, AND IT'S ONLY MADE USERS ANGRIER
Pinterest's delayed response to widespread account bans has made users more frustrated. Many reported they were locked out without explanation or clear guideline violations. Despite appeals, most remain unsuccessful, leading to speculation about flawed AI moderation and calls for greater transparency. Some users are now exploring legal action, citing lost income, projects, and years of saved content.
2025.05.05
THE PSYCHOLOGY OF MICRO GAMES IN MARKETING
Micro games are an effective marketing tool because they capture attention, build emotional goodwill, and boost engagement without overtly selling. Wiz used a cybersecurity-themed game called Wizlympics to increase time on site and brand affinity, which helps with SEO and trust. Files.com created a Frogger-style game for trade shows that drew attendees in and made starting conversations easier. Micro games work best when they are simple, mobile-friendly, subtly branded, and used as conversation starters.
2025.05.05
HOW TO WIN BACK 100,000+ DEAD LEADS
Atlas Privacy revived a cold email list of 160K leads with a single email that converted 8-12.5% into active users. It pre-created user accounts and allowed instant access via a one-click "Activate My Account" link, removing all friction. The email included specific reminders of when, where, and why users signed up, triggering recognition. The best-performing subject line was “Your Waitlist Application Was Approved”, leading to 100K monthly visits and top SEO rankings.
2025.05.05
LINKEDIN TAKES FIRST STEPS TOWARD CREATOR MONETIZATION WITH ‘BRANDLINK'
LinkedIn is rebranding its Wire program as BrandLink and expanding video ad placements to include influencer content, not just premium publishers. This move supports future creator monetization on the platform, starting with a small group of selected influencers. Time spent watching video on LinkedIn has grown 36% YoY, and video posts get 1.4X more engagement than other formats. Advertisers using BrandLink have seen a 130% higher video completion rate and 23% higher view rate compared to standard ads.
2025.05.05
REDDIT'S AI PLAY IS FOR THE GOOGLE CROWD, NOT JUST THE COMMUNITY SCROLLERS
Reddit is scaling its AI-powered Answers feature to serve users who come to the platform for solutions (seekers), not just community interaction (scrollers). The tool already has 1M weekly active users and pulls direct content from posts to create summary-style answers that resemble Google results. This shift positions Reddit as a search-adjacent destination, making Reddit SEO and presence management more important for brand visibility.
2025.05.05
GOOGLE TO SHOW WHO ACTUALLY PAYS FOR ADS IN NEW TRANSPARENCY UPDATE
Google is introducing a system that distinguishes between advertisers running campaigns and the organizations funding them. Payer names will be visible in ad disclosures and the Ads Transparency Center, marking a shift toward accountability and brand clarity. Marketing and finance teams will need to coordinate closely to ensure naming accuracy and avoid reputational or legal risks tied to verification errors.
2025.05.05
HOW AI EYE-TRACKING TECH COULD SUPERCHARGE FILM & TV MARKETING
Agencies like Once Upon a Time are using AI-driven tools such as Dragonfly AI to analyze visual attention in promotional materials for movies and series. Dragonfly tracks gaze paths and saliency to help refine key art and marketing content after creation, optimizing it for various platforms and stages of a title's lifecycle. This tool claims to enhance rather than replace human creativity, ensuring materials stand out without compromising storytelling. It aims to extend the longevity and impact of intellectual property by tailoring content for different markets and formats.
2025.05.05
COURT HEARING OFFERS A SNEAK PEEK OF POTENTIAL REMEDIES FOR GOOGLE'S AD TECH MONOPOLY
Google may avoid a forced breakup by agreeing to behavioral fixes like sharing real-time bid data and removing unified pricing rules that have constrained publisher pricing strategies since 2019. These proposed concessions could open up ad auctions to more competition and reduce Google's influence over ad pricing and prioritization.
2025.05.05
FACEBOOK ALLEGEDLY DETECTED WHEN TEEN GIRLS DELETED SELFIES SO IT COULD SERVE THEM BEAUTY ADS
Surveillance capitalism fuels a $274B data industry by monetizing users' emotions and vulnerabilities through hyper-targeted ads.
2025.05.05
SAG-AFTRA'S NEW INFLUENCER COMMITTEE AIMS TO STRENGTHEN SUPPORT FOR DIGITAL CREATORS
SAG-AFTRA launched a new influencer committee to unify creators and expand protections beyond branded content.
2025.05.05
SURVEY: 36% OF CONSUMERS START SEARCHING ON PINTEREST, NOT GOOGLE
Thirty-six percent of consumers, including 39% of Gen Z, now start searches on Pinterest instead of Google. About 80% of businesses using Pinterest say it drives more engagement than any other platform, and 24% of business owners use Pinterest, with many planning to increase ad spending. Consumers prefer Pinterest for its visual results and personalized experience, with 73% saying its visuals are better than traditional search and 61% finding its results more tailored than Google's. However, 61% of business owners say they lack time to create content, and nearly half struggle with Pinterest SEO.
2025.05.02
IAB: MEASURING THE DIGITAL ECONOMY
Full-time creator jobs in the US have grown 7.5X to 1.5M since 2020. They now outpace traditional media by 5X and account for over 10% of internet-dependent jobs. Creators contributed to 30% of digital economy job growth, with the digital economy itself doubling to $4.9 trillion and 18% of US GDP. The 2025 Super Bowl saw 2B hashtag views thanks to 150 creator partnerships. Unilever plans to work with 20X more influencers as it shifts 50% of its ad budget to social.
2025.05.02
MINT MOBILE'S “SEMI OFFICIAL” APPROACH TO REDDIT
Mint Mobile drives over 100,000 monthly website visits from Reddit, with more than 44% of its social media referrals coming from the platform. Its semi-official subreddit combines volunteer moderators and employee accounts to deliver cost-effective support, connect with its audience, and gather customer insights in real time. By centralizing technical help, empowering leadership to engage directly, and creating a referral sub for SEO and churn control, Mint turned Reddit into a high-impact growth and retention channel.
2025.05.02
THE HOW CHAIN: A SIMPLE QUESTIONING METHOD TO REVEAL YOUR BRAND'S ONLYNESS
To find what truly sets a brand apart, asking “how” repeatedly uncovers deeper, more specific differentiators than generic claims like “high-quality service.” Most brands settle for surface-level answers that competitors can also use. Digging deeper can reveal unique methods, tools, or processes that others lack. If no clear differentiator emerges, it may be necessary to create one by analyzing customers, the company, and the competition.
2025.05.02
MARKETING ECOSYSTEM OF EXPERT FREELANCERS
The future of marketing is shifting toward lean, flexible systems built around expert freelancers and specialized agencies, rather than large in-house teams. Leaders are acting as architects, curating high-skill partners who not only execute but shape strategy. This model enables faster momentum, deeper expertise, and stronger collaboration, with a premium placed on proactive communication and tailored offers. Marketing is evolving into a networked ecosystem, not just a department.
2025.05.02
GIRLS IN MARKETING: DIGITAL MARKETING GROWTH PROGRAMME
A free, virtual 2-week course designed for junior to mid-level professionals looking to sharpen their skills and connect with a supportive community. Held on Wednesday and Friday afternoons, the program features expert-led sessions on topics like social strategy, copywriting, productivity, and stakeholder pitching.
2025.05.02
CHATGPT PROJECTS VS GPTS
Use GPTs when you need to share tools with others, integrate external services like Zapier, or generate simple, repeatable outputs. Choose Projects for solo use cases that require more flexibility, ongoing access to the same files or instructions, organized output storage, and the ability to switch models within one workspace. GPTs are best for collaboration and automation, while Projects are ideal for personalized, context-rich workflows.
2025.05.02
DATA-DRIVEN MARKETING STARTS WITH EMAIL AS THE PERSISTENT ANCHOR OF DIGITAL IDENTITY
Email remains the backbone of customer identity in an increasingly fragmented and privacy-conscious environment. It ties together user interactions across apps, platforms, and devices, making it essential for delivering personalized marketing with precision. Marketers can build campaigns that are not only more engaging, but way more cost-effective by treating email data as a valuable asset and aligning with privacy regulations.
2025.05.02
FROM 3RD GRADE TEACHER TO $700M SUNCARE EMPIRE: HOW HOLLY THAGGARD BUILT SUPERGOOP
Supergoop grew into a $700M brand by rethinking sunscreen as a user experience problem, not just a seasonal product. Founder Holly Thaggard focused on non-greasy formulas, alternative formats like sprays and sticks, and skincare-enhanced benefits to solve key consumer pain points. Instead of relying on paid media, she built community-led education and rejected seasonal retail placement, securing year-round distribution and redefining the category.
2025.05.02
MARKETING'S AI FRONTIER: WHAT 50 TECH CMOS REVEALED
AI is reshaping marketing at every level, from content creation and lead generation to sales strategy and outreach, often enabling smaller companies to move faster than large enterprises. Many CMOs report rapid experimentation with AI tools, with some building customized solutions in days and others facing challenges from tool switching and integration issues. On-premise AI deployments are making a comeback due to heightened security concerns, especially in regulated industries. AI is also starting to replace some human roles, with some companies cutting staff in areas like design and sales development. CMOs are advised to focus on high-impact tasks, build cross-functional AI teams, and continuously learn to keep pace with the rapidly evolving landscape.
2025.05.02
GOOGLE'S ‘PEOPLE ALSO CONSIDER' SPONSORED FORMAT RAISES CONCERNS
The ‘People also consider' module now appears as sponsored content in search results but does not function as a traditional paid ad, signaling a concerning move toward blending content and monetization.
2025.05.02
2025 TIKTOK FASHION PLAYBOOK
Creative tips tailored to help fashion SMBs thrive on TikTok. An email is required for download.
2025.05.02
PERFORMANCE MAX
Following years of criticism about PMax's black-box nature, Google announced new reporting features, including visibility into spend, impressions, and conversions by channel. Advertisers will also see which video assets and product listings were used and which search terms triggered ads.
2025.05.01
VISA AND MASTERCARD UNVEIL AI-POWERED SHOPPING
Visa has launched Intelligent Commerce and Mastercard has introduced Agent Pay, both enabling agentic AI to shop for users. The tools use consumer inputs to personalize recommendations, make purchases, and suggest payment methods. They join a broader trend of agentic commerce led by companies like PayPal, Amazon, and OpenAI.
2025.05.01
GROWING A PASSION PROJECT TO $300K ARR WITH A $0 CAC
More than 50 percent of Old Girls Club members chose to pay a $10 monthly fee when pricing was introduced to what began as a free Slack community. The high conversion rate reflected a high-trust, high-engagement environment where members saw tangible value in peer connection and participation. Instead of using growth hacks or email campaigns, the founder created momentum by spotlighting power users, giving members product influence, and creating rituals that encouraged people to invite others.
2025.05.01
THE 6 INGREDIENTS OF UNIQUE CONTENT
Most creators rely on platform, copywriting, and design to compete, but these alone rarely make content stand out. Unique content consistently uses six ingredients: understanding your audience through direct research, developing original concepts and points of view, writing with clarity and precision, designing in a way that supports the idea, distributing content where your audience already spends time, and improving based on performance data rather than trends.
2025.05.01
CHASE DIAMOND X STAN STORE: FREE 10-DAY CRASH COURSE TO MASTER & MONETIZE LINKEDIN
This 10-day course led by Chase Dimond guides users through how to optimize their LinkedIn profiles, create and sell a digital product using Stan Store, and build a content and sales system. It includes daily 30-minute lessons that cover growth tactics, monetization strategies, and funnel setup without complex tools. Participants need a Stan Store subscription (30-day free trial included) to take part.
2025.05.01
QUSO.AI
Quso streamlines social media content creation and management. It offers tools for transforming long videos into short clips, generating posts, and scheduling content across platforms. It includes features for subtitle generation, content repurposing, and AI video editing.
2025.05.01
AD CURATION: WHAT MARKETERS NEED TO KNOW ABOUT THIS HOT ADVERTISING TOPIC
Ad curation packages ad inventory using contextual and data signals to improve targeting, efficiency, and brand safety, shifting control from open exchanges to curated environments. Over 80% of nonsocial programmatic display spend now flows through private marketplaces or direct deals. Its benefits include better performance, simplified buying, and privacy-safe data use, but its challenges include increased complexity, higher costs, and potential targeting limitations. Key players include publishers, SSPs, agencies, advertisers, and data providers, with AI and standardization driving further adoption across channels like CTV, mobile apps, and digital out-of-home.
2025.05.01
HOW AI AND ALGORITHMS QUIETLY SHAPE YOUR BRAND'S IDENTITY
Brand visibility today is largely determined by how content performs on algorithm-driven platforms like Instagram, TikTok, and YouTube. Short-form, trend-based content tends to dominate because it aligns with what algorithms reward, often pushing brands to prioritize metrics over the message. However, the strongest performers rebalance this distribution power with emotionally resonant storytelling that builds long-term brand equity and promotes customer loyalty.
2025.05.01
THE NFT MARKET FELL APART. BRANDS ARE STILL PAYING THE PRICE
Once hailed as a marketing breakthrough, NFTs have become a liability for brands like Nike, DraftKings, and Dapper Labs. Once-promising web3 ventures are being shut down, and buyers are suing over lost value, unfulfilled perks, and alleged securities violations. Studies suggest NFTs may even hurt brand perception, especially for luxury goods. As NFT valuations continue to crash, companies are left dealing with legal fallout and little return on their blockchain bets.
2025.05.01
LINKEDIN COMMENTING EXPERIMENT
6 lessons from writing 100 LinkedIn comments in 2.5 hours.
2025.05.01
MARKETING ROLES: A SIMPLE BREAKDOWN
The differences between a CMO, VP of Marketing, marketing manager, and specialist.
2025.05.01
WATCHED ‘GROUP THERAPY' ON PRIME VIDEO? IT'S ACTUALLY AN AD
Brands are increasingly making their Hollywood debuts as they look to reach ad-averse consumers.
2025.05.01
STUDY SHOWS AI BOTS ARE MORE PERSUASIVE THAN HUMANS IN DIVISIVE DEBATE
AI bots on Reddit were found to be 3-6X more persuasive than humans in divisive debates. The bots' ability to sway opinions without users knowing raises concerns about the future of digital interaction. As platforms like Meta roll out AI personas, internal staff have flagged ethical risks, especially around bots engaging in romantic or explicit chats. The rush to deploy these tools could have long-term social consequences.
2025.04.30
WHY CRM 3.0 IS COMING - AND WHAT IT MEANS FOR COMMERCE MARKETING
CRM 3.0 is transforming commerce marketing by integrating data, AI, and storytelling to deliver hyper-personalized experiences. Retail and commerce media are gaining prominence, fueled by first-party data and AI's role in enhancing personalization and media planning. However, measurement remains a challenge. Traditional media must adapt to stay competitive, as CRM, media, and commerce converge. The future of marketing will focus on full-funnel strategies, creative storytelling, and stronger control over data.
2025.04.30