Parse notes
Following years of criticism about PMax's black-box nature, Google announced new reporting features, including visibility into spend, impressions, and conversions by channel. Advertisers will also see which video assets and product listings were used and which search terms triggered ads.
Visa has launched Intelligent Commerce and Mastercard has introduced Agent Pay, both enabling agentic AI to shop for users. The tools use consumer inputs to personalize recommendations, make purchases, and suggest payment methods. They join a broader trend of agentic commerce led by companies like PayPal, Amazon, and OpenAI.
More than 50 percent of Old Girls Club members chose to pay a $10 monthly fee when pricing was introduced to what began as a free Slack community. The high conversion rate reflected a high-trust, high-engagement environment where members saw tangible value in peer connection and participation. Instead of using growth hacks or email campaigns, the founder created momentum by spotlighting power users, giving members product influence, and creating rituals that encouraged people to invite others.
Most creators rely on platform, copywriting, and design to compete, but these alone rarely make content stand out. Unique content consistently uses six ingredients: understanding your audience through direct research, developing original concepts and points of view, writing with clarity and precision, designing in a way that supports the idea, distributing content where your audience already spends time, and improving based on performance data rather than trends.
This 10-day course led by Chase Dimond guides users through how to optimize their LinkedIn profiles, create and sell a digital product using Stan Store, and build a content and sales system. It includes daily 30-minute lessons that cover growth tactics, monetization strategies, and funnel setup without complex tools. Participants need a Stan Store subscription (30-day free trial included) to take part.
Quso streamlines social media content creation and management. It offers tools for transforming long videos into short clips, generating posts, and scheduling content across platforms. It includes features for subtitle generation, content repurposing, and AI video editing.
Ad curation packages ad inventory using contextual and data signals to improve targeting, efficiency, and brand safety, shifting control from open exchanges to curated environments. Over 80% of nonsocial programmatic display spend now flows through private marketplaces or direct deals. Its benefits include better performance, simplified buying, and privacy-safe data use, but its challenges include increased complexity, higher costs, and potential targeting limitations. Key players include publishers, SSPs, agencies, advertisers, and data providers, with AI and standardization driving further adoption across channels like CTV, mobile apps, and digital out-of-home.
Brand visibility today is largely determined by how content performs on algorithm-driven platforms like Instagram, TikTok, and YouTube. Short-form, trend-based content tends to dominate because it aligns with what algorithms reward, often pushing brands to prioritize metrics over the message. However, the strongest performers rebalance this distribution power with emotionally resonant storytelling that builds long-term brand equity and promotes customer loyalty.
Once hailed as a marketing breakthrough, NFTs have become a liability for brands like Nike, DraftKings, and Dapper Labs. Once-promising web3 ventures are being shut down, and buyers are suing over lost value, unfulfilled perks, and alleged securities violations. Studies suggest NFTs may even hurt brand perception, especially for luxury goods. As NFT valuations continue to crash, companies are left dealing with legal fallout and little return on their blockchain bets.
6 lessons from writing 100 LinkedIn comments in 2.5 hours.
The differences between a CMO, VP of Marketing, marketing manager, and specialist.
Brands are increasingly making their Hollywood debuts as they look to reach ad-averse consumers.