TLDR Founders · STRATEGIES & TACTICS

STARTUP MARKETING ADVICE IN THE AGE OF AI

links.tldrnewsletter.com4 min read

Summary from the TLDR Founders newsletter

AI can turn out a finished launch video before anyone has checked whether it could pass for a competitor's. One startup marketer recommends covering your name and logo with a competitor's and watching or reading the whole thing through. Start with a rushed tagline or the stock footage between demos. Rewrite anything the competitor could still use as is, and keep the lines and shots that stop making sense under their logo.