TLDR Marketing · MISCELLANEOUS

REDDIT JUST STOPPED GIVING ITSELF AWAY

standingongiants.com5 min read

Summary from the TLDR Marketing newsletter

Reddit is testing a logged-in-only experience to reduce unmonetized traffic and protect its content from AI scraping. The move follows a 53% revenue increase but slower user growth in the US. Meanwhile, Discord is making public communities searchable on Google to attract new members. Both platforms are adapting to AI-driven search by balancing public content discovery with member access.