WHY AI INFLUENCERS WORK BETTER WITH A HUMAN FRIEND

Summary from the TLDR Marketing newsletter

Seeing an AI influencer relate to a real person makes it seem more human, which raises trust and lifts engagement. Posts showing them sharing a genuine moment with a real person, like eating together or posing arm in arm, drew about 21% more engagement in a sample of 10,000 IG posts. A bystander in the frame or a second AI character has no effect, and the lift is biggest for the most artificial-looking avatars.