WIN REPORT: HOW AN INFOGRAPHIC INCREASED CONVERSIONS BY 15%

Summary from the TLDR Marketing newsletter

DiamondBack Covers increased product page conversions by 15% by replacing an early product gallery image with an infographic that paired key product features with their customer benefits. Research found that 43% of buyers cited security as their main purchase reason, yet fewer than 13% of visitors scrolled far enough to see important selling messages about protection and durability. The infographic highlighted four selling points: durable aluminum construction, gas spring-assisted openings, weatherproof seals, and secure locking mechanisms. Pairing each feature with a specific benefit gave shoppers both a reason to care and proof to support the claim.