THE GROWTH PLAYBOOK EVERYONE KEEPS USING

Summary from the TLDR Marketing newsletter

Growth teams keep recycling the same tactics, like price increases, upmarket moves, and big launches. Most have worked at some point, which is why they return every few years under new names. The trouble is that they're often used to avoid fixing what's broken in the product or the company. Tactics are easy to assign owners and report progress on, while core problems don't fit a quarterly roadmap. Strong growth leaders stand out by knowing which problems are worth solving, then picking tactics that fit.