HOW TO USE GOOGLE ANALYTICS FOR SOCIAL MEDIA (GA4 SETUP + REPORTS)

Summary from the TLDR Marketing newsletter

Use GA4 to measure what happens after someone clicks a social media link by tracking website traffic, engagement, conversions, and revenue. Start by setting up key events for actions like form submissions, purchases, and signups, then add UTM parameters to every social link to identify the platform, campaign, and specific post generating traffic. Use GA4's Traffic Acquisition, User Acquisition, Landing Page, and Attribution reports to compare platform performance, evaluate landing pages, and understand how social contributes to conversions across the customer journey. Build a Looker Studio dashboard to track these metrics over time and report social media's contribution to leads and revenue.