F3 LIGHTNING: HOW META ACCELERATES ADS ML FEATURES TO PRODUCTION AT SCALE

Summary from the TLDR Data newsletter

Meta rebuilt its ads ML feature infrastructure to deploy features independently without losing the efficiency of shared computation. F3 Lightning uses stable computation IDs, a unified execution plan, and shared memory to avoid redundant processing across more than 20,000 features. Comparable features now reach production 3.6x faster without increasing infrastructure compute costs.