YOUR CUSTOMERS DON'T JUST WANT AN AGENT. THEY WANT AGENTS

Summary from the TLDR Founders newsletter

Calling a product a team of agents can make it sound more useful even when the features haven't changed. Irrational Labs showed 1,014 US software buyers the same product page with different agent labels and asked whether they'd buy it and what they'd pay. The team label raised stated purchase interest by 6.3 percentage points over a single agent, but it didn't significantly beat wording with no agent and didn't raise willingness to pay. Buyers also rated the team version harder to use, so the researchers recommend making each agent's separate job visible and keeping setup clear.