EXPERIENCE DESIGN: DROPPING THE “USER” FROM “USER EXPERIENCE”

Summary from the TLDR Design newsletter

AI agents complicate the traditional definition of UX because people may increasingly accomplish goals without directly interacting with the companies, applications, and interfaces involved. Experience design provides a broader framing that includes traditional UX while also considering digital systems used by agents acting on humans' behalf and journeys involving multiple human and nonhuman actors. People's goals remain central, but designers must now consider experiences in which the immediate user of a product may be an AI rather than a person.