HOW TO WRITE BETTER COPY FOR GRAPHIC DESIGN PROJECTS

Summary from the TLDR Design newsletter

Better graphic design copy starts with the project's purpose: a plain-language explanation, the audience, the most relevant benefit, objections, and the desired next step. Specific details persuade where vague praise does not, and a consistent brand voice should sound like the owner speaking face to face. Copy must fit its space, CTAs must match the reader's decision stage, and a final proofread should test every link and QR code.