LOW-HANGING FRUIT FOR DEMAND GEN: OFFER-FOCUSED IMAGE ADS

Summary from the TLDR Marketing newsletter

Drive Q4 sales with offer-focused Google Demand Gen image ads promoting deals like free gifts or limited-time drops. Use a simple layout that puts the product front and center alongside its biggest benefit and a high-contrast offer badge. Highlight 3-6 features, then test benefit-driven and curiosity-driven headlines. Descriptions can expand on the benefits or reinforce the deal with social proof.