WHAT CHANNELS GROW WHEN ORGANIC SEARCH SHRINKS?

Summary from the TLDR Founders newsletter

An email audience is becoming more valuable as organic search sends fewer visitors. An analysis of Similarweb data puts US email traffic up 16.3% in the first eight months of 2026 against the same period last year. Email added more visits than paid search after excluding Google's ad-routing domain, and the median website's email traffic grew 14.7%. The gains include receipts and notifications, so they measure visits rather than new customers. As search becomes less dependable, give potential buyers a reason to keep reading your emails and return directly to your site.