WHEN BUNDLING HURTS THE BOTTOM LINE

Summary from the TLDR Marketing newsletter

When demand far outstrips inventory, selling items separately beats package deals and earns nearly as much as the best possible bundling mix. Bundling works with ample stock because it averages out how much each buyer values each item, widening the customer base. Under scarcity, that same averaging caps how high a bundle can be priced, while separate prices capture each item's top bidders. Selling separately can start to win once available inventory falls below about 30-60% of potential customers.