HOW WE RUN OUR NEWSLETTERS ON BEEHIIV'S MCP

Summary from the TLDR Marketing newsletter

Strategy Breakdowns uses beehiiv's MCP integration with Claude Code to automate newsletter production. Claude analyzes hundreds of past A/B tests to identify winning subject line patterns. Testing 4 variations before sending to the full list increased open rates by at least 1.24 percentage points. It also segments subscribers and researches topics using trusted chart sources. A custom dashboard called SB Dash connects these workflows and automates sponsor reporting. This cut production tasks from 2-3 hours per edition to 10 minutes a day. Human editors still write every word.